I am a marketing professional with an MSc in Marketing from the University of Liverpool, specializing in end-to-end marketing strategy, content creation, and data-led campaign execution. I have a track record of driving community growth and engagement across LinkedIn, Instagram, and email, building influencer partnerships, and delivering performance insights to optimise campaigns.

I am a marketing professional with an MSc in Marketing from the University of Liverpool, specializing in end-to-end marketing strategy, content creation, and data-led campaign execution. I have a track record of driving community growth and engagement across LinkedIn, Instagram, and email, building influencer partnerships, and delivering performance insights to optimise campaigns.

Available to hire

I am a marketing professional with an MSc in Marketing from the University of Liverpool, specializing in end-to-end marketing strategy, content creation, and data-led campaign execution.
I have a track record of driving community growth and engagement across LinkedIn, Instagram, and email, building influencer partnerships, and delivering performance insights to optimise campaigns.

See more

Work Experience

Senior Marketing Executive at Inconnection
August 1, 2025 - Present
Owned end-to-end marketing strategy, planning, and reporting, delivering measurable impact and achieving a 16% lower cost per click than competitors through an A/B testing approach.
Community Marketing at Trust Wallet (Binance Group)
July 1, 2024 - January 1, 2025
Managed 7 paid marketing campaigns across multiple platforms, achieving up to 500% ROI and 20,000+ follower growth; tracked budget spend and conducted post-campaign analysis; built and managed 6 influencer partnerships.
Marketing Assistant at ArtClick
December 1, 2023 - July 1, 2024
Planned and delivered integrated social media content strategies for 5 brands; developed briefs; created and scheduled content across Instagram, Facebook, TikTok and Twitter; aligned with brand guidelines.
President at Ukrainian Society, University of Liverpool
October 1, 2023 - October 1, 2024
Managed social media accounts, created engaging content for a community audience; led a 7-member team; organised 20+ cultural events to drive engagement.
Content Creator at University of Liverpool
October 1, 2023 - November 1, 2023
Conceptualised, produced and edited social-first video content for TikTok and Instagram; produced on-location content and ensured alignment with institutional brand tone and accessibility standards.
Data Analyst at University of Luxembourg
May 1, 2022 - September 1, 2022
Conducted monthly KPI analysis; translated data into actionable insights for decision makers; developed automated reporting tools to improve efficiency and accessibility.
Assistant at Reputation Capital Group
August 1, 2020 - September 1, 2021
Presented PR and marketing performance reports to clients; analysed audience and performance data to generate actionable insights for internal decision making; produced weekly reports.

Education

MSc Marketing at University of Liverpool
January 11, 2030 - June 25, 2026
BSc Sociology at Shevchenko Kyiv National University
January 11, 2030 - June 25, 2026
Exchange Semester at Free University of Berlin
January 11, 2030 - June 25, 2026
Exchange Semester at University of Luxembourg
January 11, 2030 - June 25, 2026

Qualifications

Level 3 NVQ Principles of Social Media for Business Use
January 11, 2030 - June 25, 2026

Industry Experience

Professional Services, Media & Entertainment, Education