Available to hire
I’m a results-driven Senior Marketing Professional with 7+ years of experience spanning product marketing, go-to-market (GTM) strategy, and multi-channel campaign execution across SaaS, B2C, and digital brands. I translate market research, user insights, and competitive intelligence into messaging that drives engagement and revenue, coordinating cross-functional teams, managing partner relationships, and optimizing marketing performance through data-driven decision-making.
I’m currently expanding my interest in Fintech & Web3, with a strong focus on blockchain-based payment innovation and the decentralized economy.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Gujarati
Advanced
Marathi (Marāṭhī)
Advanced
Work Experience
Marketing & Communications Manager at Rarecide
October 1, 2024 - PresentContributed to website design and development with a strong focus on UI/UX using Framer. Improved team efficiency by 35% through implementing a comprehensive CRM system using ClickUp and Zapier, automating client onboarding and management. Led Meta Ads Manager campaigns resulting in approximately 20% increase in website visitors and social impressions. Executed email marketing campaigns with Brevo achieving 40% increase in open rates and 18% rise in demo booking calls. Managed social media platforms including content planning, designing, and scheduling posts. Assisted social media team with UGC video creation using AI avatars, mentoring interns in latest video production technologies while applying technical SEO strategies to enhance website rankings.
Marketing & Communications Manager at Rarecide
October 1, 2024 - PresentLed website design and development using Framer and contributed to UI/UX design. Improved team efficiency by 35% through CRM system implementation using ClickUp and Zapier automation. Ran targeted Meta Ads campaigns increasing website visitors by approximately 20%. Executed email marketing campaigns via Brevo, boosting open rates by 40% and demo call bookings by 18%. Managed social media content planning, research, design, and scheduling. Applied SEO techniques for website optimization and mentored interns on AI-based UGC and video creation.
Digital Marketing Intern at Next Campaign Technologies Inc.
August 31, 2024 - August 1, 2025Assisted in digital content development and executing keyword research for SEO improvements. Created marketing and social media content including email campaigns. Managed promotional material supply and handled list building for summit attendees. Planned and created a three-part email marketing campaign with graphic and content design.
Digital Marketing Intern at Next Campaign Technologies Inc.
August 31, 2024 - August 1, 2025Assisted in digital content development and SEO keyword research. Created marketing copy and social media content. Designed blog post visuals and coordinated promotional materials supply. Managed attendee lists and created a three-email marketing campaign.
Benefits Advisor at SK Agencies- American Income Life
August 31, 2023 - August 1, 2025Delivered presentations educating clients on benefit programs, activated no-cost benefits for union members, and implemented permanent programs for income supplementation. Prepared pitches and trained staff on client proposals. Collaborated with social media specialists on content creation and ad campaigns. Developed UX/UI wireframes and user testing, managed projects with Trello including budgeting and media forecasting. Performed SEO, content writing, email marketing, onsite optimization, and link building resulting in increased website traffic and improved search engine rankings.
Benefits Advisor at SK Agencies - American Income Life
August 31, 2023 - August 1, 2025Delivered engaging presentations on benefits to clients. Assisted with no-cost benefit activations and designed permanent programs to fill coverage gaps. Prepared pitches and product presentations and trained staff. Collaborated on social media content creation and digital toolkits management. Managed project operations with Trello, wrote blogs, managed email marketing, and SEO efforts to improve rankings and traffic.
Communications & Marketing Specialist at HCP Wellness Pvt. Ltd.
August 31, 2022 - August 1, 2025Conducted competitive audits and managed campaign copy across digital and social media channels for multiple accounts including The Man Company, increasing growth by 30% and reducing negative press by 25%. Assisted clients with branding guidelines, content optimization and engagement strategies. Handled metadata and quality assurance of digital assets. Supported client web and social media updates and analysis.
Communications & Marketing Specialist at HCP Wellness Pvt. Ltd.
August 31, 2022 - August 1, 2025Conducted competitive audit and content optimization to boost engagement. Assisted in branding guideline creation and product positioning. Managed digital asset quality assurance and metadata application. Supported client programs leading to increased rankings and engagement.
Founder & Marketing Director at Nehbelle Cosmetics - Nehbelle B’ Care Industries Pvt. Ltd.
February 28, 2022 - August 1, 2025Built brand from ground up managing full product lifecycle from conception to market, collaborating with R&D and manufacturing, launching 143 SKUs. Managed SEO strategy, content creation, social media marketing, influencer and affiliate programs resulting in notable lead generation and profit increase. Planned marketing strategies including loyalty programs and customer retention events. Oversaw budgeting, financial forecasting and e-commerce growth across 47 platforms including Amazon and Flipkart.
Marketing Specialist at Memento Technologies
February 28, 2022 - August 1, 2025Provided marketing support focusing on campaign development and digital communications.
Founder & Marketing Director at Nehbelle Cosmetics - Nehbelle B’ Care Industries Pvt. Ltd.
February 28, 2022 - August 1, 2025Built brand from scratch managing all aspects of product lifecycle, collaborating with R&D in France, and launching 143 SKUs. Developed marketing strategy, loyalty programs, and engaged in influencer and affiliate marketing resulting in significant profit growth. Planned and designed marketing collateral, social media efforts, and maintained SEO with educational blog content.
Marketing Specialist at Memento Technologies
February 28, 2022 - August 1, 2025Conducted account audits and competitive analysis. Developed campaign ideas and edited copy for digital channels and virtual events. Supported website and social media updates for major accounts achieving significant growth and reputation management.
Marketing Specialist at Memento Technologies
December 1, 2021 - February 1, 2022Supported end-to-end campaign development; coordinated website updates and analytics tracking with technical teams.
Co-Founder at Business FloatIn
September 30, 2021 - August 1, 2025Identified market trends and commercial opportunities, executed advertising campaigns across digital and print channels. Managed asset creation for marketing and sales enablement. Acted as liaison between designers and clients to ensure efficient communication and on-time delivery.
Co-Founder at Business FloatIn
September 30, 2021 - August 1, 2025Researched market trends and created service points. Planned and executed advertising campaigns across digital and print channels. Coordinated asset creation and liaised between designers and clients to ensure efficient project delivery.
International Business Communications- Import Export at HCP Wellness Pvt. Ltd.
June 30, 2018 - August 1, 2025Managed global distributor signups for Twasa Cosmetics brand. Oversaw quote-to-cash operations including lead management, quoting, purchase orders, order fulfillment and accounts receivable for OEM/ODM clients and brand distributors. Created marketing collaterals and managed SEO and website content, including blog maintenance. Coordinated media materials and photography, along with front-end website development and customer behavior analysis for loyalty program development.
International Business Communications - Import Export at HCP Wellness Pvt. Ltd.
June 30, 2018 - August 1, 2025Identified and signed new global distributors for in-house brand. Managed end-to-end quote-to-cash process ensuring efficient operations. Designed marketing collaterals for distributors resulting in sales growth, led photography sessions, developed marketing strategy, managed ecommerce growth, and SEO strategies leading to increased visibility and profitability.
Founder & Marketing Director at Nehbelle Cosmetics
September 1, 2017 - February 1, 2022Founded a D2C cosmetics brand; led product marketing & GTM strategy for 143 SKUs; managed R&D collaborations and digital campaigns increasing lead generation and profits through social and affiliate marketing; oversaw creative assets, influencer outreach, and SEO to boost regional brand visibility.
Education
Master of Business Administration at MIT School of Business, Pune (World Peace University)
January 1, 2017 - December 31, 2019Bachelor of Commerce at Shivaji University, Kolhapur
January 1, 2015 - December 31, 2017Master of Business Administration at MIT School of Business, Pune (World Peace University)
January 1, 2017 - December 31, 2019Bachelor of Commerce at Shivaji University, Kolhapur
January 1, 2015 - December 31, 2017MBA – Marketing at MIT School of Business (World Peace University)
January 1, 2017 - January 1, 2019B.Com – Commerce at Shivaji University
January 1, 2015 - January 1, 2017Executive Program – Marketing Analytics to Drive Growth at Singapore Management University
January 1, 2018 - January 1, 2018Qualifications
Bridge to Employment in Media & Communications Program (BEMC)
October 1, 2023 - September 30, 2024Bridge to Employment in Media & Communications Program (BEMC)
October 1, 2023 - September 30, 2024EXD Programme - Marketing Analytics to Drive Growth
January 1, 2018 - December 31, 2018Marketing Analytics: Data Tools & Techniques
January 11, 2030 - December 13, 2025Advanced Google Analytics
January 11, 2030 - December 13, 2025Growth-Driven Design
January 11, 2030 - December 13, 2025Google Ads Search Certification
January 11, 2030 - December 13, 2025SEO Fundamentals
January 11, 2030 - December 13, 2025The Strategy of Content Marketing
January 11, 2030 - December 13, 2025Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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