I'm a versatile designer from Singapore specializing in campaign and marketing assets, graphic and web design, and ui & ux. With 12+ years of hands-on design experience, I create compelling visual campaigns that drive real business results. What sets me apart: I'm not just a designer who makes things look good. I'm a designer who makes things work. Having managed marketing campaigns across Shopify, eBay, Lazada, and Shopee I understand exactly what design elements drive engagement, clicks, and conversions across different platforms. Expertise: Campaign Assets: Marketplace banners, Google Ads creatives, social media content, email marketing designs Graphic Design: Brand identity, packaging design, promotional materials, point-of-purchase displays Web Design: Shopify stores, landing pages, e-commerce optimization, responsive design UI/UX Design: User interface design, user experience optimization, software testing, localization Print Design: Catalogs, magazines, event materials, corporate collateral Whether you need a complete brand identity, high-converting ad creatives, or a stunning website, I deliver designs that not only look professional but achieve your business goals. ---------------------- Employment and Project Experience Senior E-Commerce Operations Executive | 3d Trading Pte Ltd. ( Watchspree / Bagspree ) November 2012 - June 2025 Assistant Designer Manager | Opus Media Pte Ltd June 2010 - December 2010 Art Supervisor | Tupperware Brands, Philippines January 2008 - January 2010 POP Specialist Sdn Bhd | Malaysia June 2007 - November 2007 Rendition Digital Inc | Philippines June 2005 - May 2027

MiMi Genobaga

PRO

I'm a versatile designer from Singapore specializing in campaign and marketing assets, graphic and web design, and ui & ux. With 12+ years of hands-on design experience, I create compelling visual campaigns that drive real business results. What sets me apart: I'm not just a designer who makes things look good. I'm a designer who makes things work. Having managed marketing campaigns across Shopify, eBay, Lazada, and Shopee I understand exactly what design elements drive engagement, clicks, and conversions across different platforms. Expertise: Campaign Assets: Marketplace banners, Google Ads creatives, social media content, email marketing designs Graphic Design: Brand identity, packaging design, promotional materials, point-of-purchase displays Web Design: Shopify stores, landing pages, e-commerce optimization, responsive design UI/UX Design: User interface design, user experience optimization, software testing, localization Print Design: Catalogs, magazines, event materials, corporate collateral Whether you need a complete brand identity, high-converting ad creatives, or a stunning website, I deliver designs that not only look professional but achieve your business goals. ---------------------- Employment and Project Experience Senior E-Commerce Operations Executive | 3d Trading Pte Ltd. ( Watchspree / Bagspree ) November 2012 - June 2025 Assistant Designer Manager | Opus Media Pte Ltd June 2010 - December 2010 Art Supervisor | Tupperware Brands, Philippines January 2008 - January 2010 POP Specialist Sdn Bhd | Malaysia June 2007 - November 2007 Rendition Digital Inc | Philippines June 2005 - May 2027

Available to hire

I’m a versatile designer from Singapore specializing in campaign and marketing assets, graphic and web design, and ui & ux.

With 12+ years of hands-on design experience, I create compelling visual campaigns that drive real business results.

What sets me apart: I’m not just a designer who makes things look good.
I’m a designer who makes things work. Having managed marketing campaigns across Shopify, eBay, Lazada, and Shopee I understand exactly what design elements drive engagement, clicks, and conversions across different platforms.

Expertise:

Campaign Assets: Marketplace banners, Google Ads creatives, social media content, email marketing designs

Graphic Design: Brand identity, packaging design, promotional materials, point-of-purchase displays

Web Design: Shopify stores, landing pages, e-commerce optimization, responsive design

UI/UX Design: User interface design, user experience optimization, software testing, localization

Print Design: Catalogs, magazines, event materials, corporate collateral

Whether you need a complete brand identity, high-converting ad creatives, or a stunning website, I deliver designs that not only look professional but achieve your business goals.


Employment and Project Experience
Senior E-Commerce Operations Executive | 3d Trading Pte Ltd. ( Watchspree / Bagspree )
November 2012 - June 2025

Assistant Designer Manager | Opus Media Pte Ltd
June 2010 - December 2010

Art Supervisor | Tupperware Brands, Philippines
January 2008 - January 2010

POP Specialist Sdn Bhd | Malaysia
June 2007 - November 2007

Rendition Digital Inc | Philippines
June 2005 - May 2027

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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Language

English
Fluent
Japanese
Beginner

Work Experience

Senior E-Commerce Operations Executive | Design Manager at 3d Trading Pte Ltd.
November 1, 2012 - June 14, 2024
Designs creative assets for digital marketing channels including campaign banners for multiple marketplaces (eBay, Qoo10, Lazada, Shopee, Rakuten), Google Ads, and branding for ecommerce stores. Takes and edits product photos for authentic listings, avoiding copyright issues. Manages marketing strategies and operations including sales campaigns, bidding, product listing, ad performance analysis, and generating revenue growth for Watchspree and Bagspree stores. Took charge of a new business line for branded bags, handling procurement, forecasting, pricing, and marketplace campaigns, generating S$200k in revenue over two years. Oversees Shopify store marketing and operations with a 12% sales increase in 2023/24.
Designer/Events Executive at Asia Innovation Pte. Ltd.
December 1, 2010 - November 1, 2012
Designed event materials like posters, banners, flyers, and backdrops tailored to Singapore clients. Managed event logistics including vendor coordination, staffing, venue, and talent casting. Provided event photography services for documentation.
Assistant Design Manager at Opus Media Pte Ltd
June 1, 2010 - December 1, 2010
Oversaw and coordinated complex technical projects delivering on time and within budget. Led multi-functional design teams aligned with client requirements. Managed design activities, controlled project scope changes, and partnered with vendors for successful magazine deliveries. Worked on projects including Landscape Forum Magazine Singapore and Sanofi Singapore.
Freelance Graphic/Web Designer at Remote
January 1, 2010 - May 31, 2010
Worked on freelance design projects for companies including Natureteq Inc, Multivalue Pte Ltd, and Yobi Group LLC.
Art Supervisor at Tupperware Brands, Philippines
January 1, 2008 - January 31, 2010
Provided art direction and design for sales catalogs, apparel, and packaging aligned with brand identity and market trends. Collaborated with photographers and models during photoshoots. Supervised pre-press activities to ensure accuracy and compliance with design standards. Accommodated feedback and adjustments for advertising campaigns.
Senior Graphic Designer at POP Specialist Sdn. Bhd.
June 1, 2007 - November 30, 2007
Conceptualized and executed posters, point-of-purchase visuals, wobblers, and other collaterals for clients in Malaysia, Singapore, and Indonesia including Ferrero Rocher, Glade, Mr. Muscle, Ikea MY, and Tesco.
Senior Localization Specialist / Software Tester at Rendition Digital Inc
June 1, 2005 - May 31, 2007
Performed thorough testing on localized product versions ensuring functionality and visual consistency. Supervised end-to-end localization processes for Adobe products. Identified and resolved UI issues collaborating with developers and designers. Improved printer manuals for clients like Lionbridge, HP, Canon, and Adobe.

Education

Bachelor of Science in Computer Science at Saint Paul University Manila
June 18, 2001 - March 25, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Software & Internet, Wholesale & Distribution
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