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I am a seasoned marketing professional passionate about social and environmental impact, working with companies that strive to make a positive difference. With a diverse skill set and a strong background in entrepreneurship, strategic communications, and content marketing, I left my role as the marketing lead at a digital media-tech publisher in 2020 to establish my own communications consultancy, The Mini Project. Today, I primarily focus on helping corporates and impact-focused brands articulate their key messages clearly and eloquently. I assist them in defining their purpose, refining their voice, and connecting with their target audience in the digital landscape through expertly crafted communications, believing in laying the foundation for powerful initiatives by establishing the necessary content framework to amplify and support these brands’ efforts.…I am a seasoned marketing professional passionate about social and environmental impact, working with companies that strive to make a positive difference. With a diverse skill set and a strong background in entrepreneurship, strategic communications, and content marketing, I left my role as the marketing lead at a digital media-tech publisher in 2020 to establish my own communications consultancy, The Mini Project. Today, I primarily focus on helping corporates and impact-focused brands articulate their key messages clearly and eloquently. I assist them in defining their purpose, refining their voice, and connecting with their target audience in the digital landscape through expertly crafted communications, believing in laying the foundation for powerful initiatives by establishing the necessary content framework to amplify and support these brands’ efforts.

Minolia Almeida

Marketing Consultant, Content Strategist, Content Creator, +2

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I am a seasoned marketing professional passionate about social and environmental impact, working with companies that strive to make a positive difference. With a diverse skill set and a strong background in entrepreneurship, strategic communications, and content marketing, I left my role as the marketing lead at a digital media-tech publisher in 2020 to establish my own communications consultancy, The Mini Project. Today, I primarily focus on helping corporates and impact-focused brands articulate their key messages clearly and eloquently. I assist them in defining their purpose, refining their voice, and connecting with their target audience in the digital landscape through expertly crafted communications, believing in laying the foundation for powerful initiatives by establishing the necessary content framework to amplify and support these brands’ efforts.…I am a seasoned marketing professional passionate about social and environmental impact, working with companies that strive to make a positive difference. With a diverse skill set and a strong background in entrepreneurship, strategic communications, and content marketing, I left my role as the marketing lead at a digital media-tech publisher in 2020 to establish my own communications consultancy, The Mini Project. Today, I primarily focus on helping corporates and impact-focused brands articulate their key messages clearly and eloquently. I assist them in defining their purpose, refining their voice, and connecting with their target audience in the digital landscape through expertly crafted communications, believing in laying the foundation for powerful initiatives by establishing the necessary content framework to amplify and support these brands’ efforts.

Available to hire

I am a seasoned marketing professional passionate about social and environmental impact, working with companies that strive to make a positive difference. With a diverse skill set and a strong background in entrepreneurship, strategic communications, and content marketing, I left my role as the marketing lead at a digital media-tech publisher in 2020 to establish my own communications consultancy, The Mini Project.

Today, I primarily focus on helping corporates and impact-focused brands articulate their key messages clearly and eloquently. I assist them in defining their purpose, refining their voice, and connecting with their target audience in the digital landscape through expertly crafted communications, believing in laying the foundation for powerful initiatives by establishing the necessary content framework to amplify and support these brands’ efforts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Sinhala, Sinhalese

Advanced

Work Experience

Head of Communications and Content at DP Healthverse Holdings

December 31, 2023 - August 18, 2025

Managed multiple brands, growing from one to five brands. Led a team of content producers focusing on establishing the company’s online presence through powerful content on multiple digital platforms. Worked within a progressive and purpose-driven healthcare group emphasizing culture and work ethics.

Head of Communications and Content at DP Healthverse Holdings

December 31, 2023 - August 18, 2025

Founder and Strategic Communications Consultant at The Mini Project

March 1, 2020 - Present

Founded a Singapore-based content consultancy specializing in content and copywriting to help individuals and businesses uncover their brand purpose and unique voice. Use authentic storytelling approaches to help clients achieve their business objectives. Experience working with diverse audiences, analyzing audience behavior, and developing influencer content strategies for major brands, SMEs, large agencies, and startups.

Founder and Strategic Communications Consultant at The Mini Project

March 1, 2020 - Present

Founded a Singapore-based content consultancy specializing in content and copywriting. Help individuals and businesses uncover their brand purpose and unique voice to stand out in the crowded digital landscape. Use authentic storytelling to help clients achieve their business objectives. Experienced in working with diverse audiences, analyzing behavior, and developing influencer content strategies for brands, SMEs, agencies, and startups.

Marketing Lead at Tickled Media, Singapore

February 29, 2020 - August 18, 2025

Led marketing for the Asia parent brand including digital branding, influencer marketing, offline events, and strategic collaborations. Responsible for marketing the Asian parent’s newly launched app and building a platform of nano influencers. Conceptualized and automated an online influencer marketing platform.

Marketing Lead, Singapore at Tickled Media

February 29, 2020 - August 18, 2025

Led marketing for the Asian Parent Singapore, overseeing digital branding, influencer marketing, offline events, and strategic collaborations. Marketed a newly launched app and developed a platform of nano influencers. Conceptualized and automated online influencer marketing platform.

Regional Influencer Marketing Lead at Tickled Media, Singapore

January 1, 2018 - August 18, 2025

Set up a regional influencer marketing team for Singapore, Malaysia, Thailand, Indonesia, and the Philippines. Researched, identified, and engaged parenting bloggers and social media influencers. Created and launched the 'Tap Fluencer' platform with 125 influencers in the region, managing influencer campaigns from ideation to post-campaign reporting.

Regional Influencer Marketing Lead at Tickled Media

January 1, 2018 - August 18, 2025

Set up regional influencer marketing teams in Singapore, Malaysia, Thailand, Indonesia, and the Philippines. Researched, identified, and engaged parenting bloggers, social media influencers, and celebrities. Created the 'Tap Fluencer' platform of 125 influencers and managed campaign implementation from ideation to reporting.

Social Media Manager at Tickled Media, Singapore

January 1, 2017 - August 18, 2025

Managed content across all social media platforms to increase user engagement and drive audience to the website by posting compelling, clickable content. Built and nurtured online and offline communities of mothers in Singapore. Analyzed user trends, utilized social media scheduling and listening tools, and created memes and other communication.

Social Media Manager at Tickled Media

January 1, 2017 - August 18, 2025

Managed content of all social media platforms for Asian Parent Singapore to increase user engagement and drive audience to the website. Built and nurtured communities of mothers online and offline. Analyzed user trends and created compelling, clickable, shareable content.

Digital Content Producer at Tickled Media, Singapore

January 1, 2015 - August 18, 2025

Conducted research on content preferences of mothers in Singapore and created editorial and advertorial content targeting parents. Utilized Google Analytics, SEO, and social media analytics. Conducted interviews to tell compelling real-life stories.

Digital Content Producer at Tickled Media

January 1, 2015 - August 18, 2025

Researched and created content that resonates with parents in Singapore, both editorial and advertorial. Analyzed data on Google Analytics, SEO, and social media. Conducted interviews for compelling real-life stories.

Freelance Writer

January 1, 2013 - August 18, 2025

Provided freelance writing services across various projects.

Brand Manager at Hutch, Sri Lanka

January 1, 2006 - August 18, 2025

Oversaw the launch of the Hutch brand in Sri Lanka, developing and protecting the brand across all communications. Developed strategies for the company website and other e-commerce initiatives. Coordinated with advertising agencies for marketing materials and conducted market insights and research.

Brand Manager at Hutch, Sri Lanka

January 1, 2006 - August 18, 2025

Oversaw the launch of Hutch in Sri Lanka, custodial for the brand by developing, protecting, and implementing the brand throughout communications. Developed website and e-commerce strategies, liaised with advertising agencies, and conducted market insights research.

Supervisor, Customer Relations at Hutch, Sri Lanka

January 1, 2002 - August 18, 2025

Oversaw customer complaints, created and managed a complaint tracking system, liaised with departments, monitored and analyzed complaint trends, and compiled reports for management.

Supervisor, Customer Relations at Hutch, Sri Lanka

January 1, 2002 - August 18, 2025

Oversaw customer complaints, created and managed a system to maintain all complaints, found solutions, monitored trends, liaised with departments, compiled reports for management.

Customer Service Executive at Hutch, Sri Lanka

January 1, 2001 - August 18, 2025

Served customers efficiently, analyzed their needs and problems, arrived at practical solutions benefitting both customers and the company, and managed the customer service front office of the company's intranet.

Customer Service Executive at Hutch, Sri Lanka

January 1, 2001 - August 18, 2025

Served customers efficiently, analyzing needs and problems, providing practical solutions benefiting both customers and company. Managed customer service front office of the company intranet.