_Website not available. Sign in: https://www.twine.net/signup_ Exploring how to remain truly authentic in a culture where complexity can be generated in seconds. To do so, I built everything from scratch: my own design libraries, content writing systems, hybrid techniques (handmade illustrations, layered scans, and digital blending), etc. That’s the only way to truly answer the most important question today: What is authentic content in an era of generative algorithms? In truth, it’s the most pro-technology mindset one can have, and at the same time, the most humanistic. In practice, it's about conceptual writing, visual storytelling, and cross-media design tools I use to help brands, clients, and cultural / corporate projects express something real in the digital noise. It’s about campaigns and narratives that shift thinking paradigms. It’s about deep work that leaves a dent in people’s conscience.

MirceaBoboc

_Website not available. Sign in: https://www.twine.net/signup_ Exploring how to remain truly authentic in a culture where complexity can be generated in seconds. To do so, I built everything from scratch: my own design libraries, content writing systems, hybrid techniques (handmade illustrations, layered scans, and digital blending), etc. That’s the only way to truly answer the most important question today: What is authentic content in an era of generative algorithms? In truth, it’s the most pro-technology mindset one can have, and at the same time, the most humanistic. In practice, it's about conceptual writing, visual storytelling, and cross-media design tools I use to help brands, clients, and cultural / corporate projects express something real in the digital noise. It’s about campaigns and narratives that shift thinking paradigms. It’s about deep work that leaves a dent in people’s conscience.

Available to hire

Website not available. Sign in: https://www.twine.net/signup

Exploring how to remain truly authentic in a culture where complexity can be generated in seconds. To do so, I built everything from scratch:

my own design libraries,
content writing systems,
hybrid techniques (handmade illustrations, layered scans, and digital blending), etc.

That’s the only way to truly answer the most important question today:
What is authentic content in an era of generative algorithms?

In truth, it’s the most pro-technology mindset one can have, and at the same time, the most humanistic.

In practice, it’s about conceptual writing, visual storytelling, and cross-media design tools I use to help brands, clients, and cultural / corporate projects express something real in the digital noise.
It’s about campaigns and narratives that shift thinking paradigms.
It’s about deep work that leaves a dent in people’s conscience.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
French
Advanced
Italian
Beginner

Work Experience

Photographer and Graphic Designer at ArtFoto Creativ
September 2, 2018 - September 2, 2020
– designing with a discerning, brand-sensitive eye for art direction, photo editing, cropping and retouching
Brand Developer and Strategist at Yogi and Associates
August 6, 2018 - September 6, 2019
– Brand Development. Helping with the ideological foundation of the business by creating a series of consistency-ensuring documents: Branding Ledger, Ledger of Principles, and Ledger of Content-Writing Axioms (Brand Book for Content-Writers). – Brand Strategy. Helping with the consolidation of brand strategies for a wide range of processes on the website, landing page, Social Media touch points, e-mail campaigns and template strategies. – Brand-Consulting. Participating in audio meetings, evaluating the overall strategies, presenting solutions and reiterating them according to feedback. – UX Design-Consulting. This involves my participation in User Research and the creation of User Personas, User Workflows, Sketching, Wireframing, Prototyping and other user-centered processes.

Education

Bachelor of Language and Literature at Alexandru Ioan Cuza
October 1, 2008 - July 13, 2011
Relevant for the Content-First Approach, which is an essential aspect of Corporate Branding

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment
    uniE621 Prompt Not Found
    You may interpret the cat in a barrel as a parody of Schrödinger’s cat, as being caught between existence and nonexistence. When you think about it, that’s what puzzles us about digital creation: it both exists and doesn’t, suspended between code and consciousness. The cat in a barrel is also the image of chaos that can’t be contained. The three-layered glitch is everywhere, especially within the words and in the cat’s eyes. Why the number three, though? That should remain open to interpretation, since the message itself is about the search for meaning. AI creates sense from a raw dataset, but only on the surface, having an earth-like quality. Instead, the cerulean blue background invites you to contemplate the idea that real significance might be a matter of transcendence. graphicdesigner illustrator
    uniE621 Design from the Heart
    In 2 Corinthians 12:7, Paul speaks of a “thorn in the flesh”. Just like that, the man in the illustration does the same with his own heart, signifying that real art requires a constant source of torment or struggle. The same rose stem giving birth both to a screaming heart and to the wound-inducing thorn highlights the flower as a circular allegory of art itself: beauty and pain inseparable. graphicdesigner illustrator
    uniE621 This Is Not a Bug
    This work is, of course, an allusion to The Treachery of Images, reimagined for the digital age. Magritte once said “this is not a pipe” to reveal the difference between object and representation. Here, however, “this is not a bug” reclaims authorship from the algorithm. The handmade, multi-headed bird is an ironic nod to the early stages of generative AI, when those first models used to multiply certain aspects of the prompted subject. Ultimately, this poster questions perception itself. What if the so-called “bugs” in our technologies are the last traces of humanity they can’t suppress? graphicdesigner illustrator
    uniE621 Authenticity Isn't Downloadable
    In order to support the message of this poster, I have created an expressive character, flourishing as he's looking up, because looking up is the perfect measure of authenticity. You are looking towards something higher than yourself. Honesty is very much tied to the act of transcending your ego by believing in something more important than self. The hand-drawn pattern in the center may also be representative of both a fingerprint and a mandala, which means that identity can’t be copied. Every curve and flourish are, basically, a neural path. The ochre and rust tones mimic the warmth of human skin, or the fragile materiality of a scroll, a work that took time and decay to exist. That’s a chromatic reminder that art remains biological, “un-uploadable” and “un-downloadable”. Expression is not a file, it’s about filling the blanks with something you can’t define, with who you are, while what machines record as data are only residues of gestures, never gestures themselves. graphicdesigner illustrator
    uniE621 We Feed It Dreams, It Returns Patterns
    Is the hand-drawn figure merely “sleeping” or generating neural noise, as if the human subconscious is being compressed into a low-resolution format? We may live in the age where the dream feeds the code, the code feeds the dream, and the boundary between handmade and generated begins to shimmer. But this isn’t a poster about art’s extinction. It’s designed to be a love letter to its persistence. graphicdesigner illustrator
    uniE621 Slowing Down
    Here we are dealing with a cosmic and symbolic space, where fluctuating clocks and neon colors convey a sense of urgency, fast pace and suffocating rhythm. And yet, as you can see, the middle section of the turtle turns green, just like some of the surrounding stars, signaling a process of slowing down. In this sense, the work is somewhat ironic, because it requires so much dynamism in order to suggest the very idea of stillness. graphicdesigner illustrator
    uniE621 The Fall Continues
    The wordplay bite/byte turns the original sin into a metaphor for digitalization and for humanity’s modern fall into technology, into its counterfeit version of knowledge. The interruption of the word “Continues” by the apple-shaped house is deliberate irony. The apple stands as an avatar of the Fall, while the Fall itself is, by nature, an act of fragmentation and polarization. In other words, the only true continuity in our world is that of discontinuity. The frustration that comes from not being able to fully read the word “Continues” is intentional. It’s meant to make you feel the Fall, to experience it as a small rupture, as a crisis of meaning both existential and literal. You can only read the word through effort, just as humanity can only enjoy the fruits of the earth after labor, after confronting “thorns and thistles.” Well, green is, usually, the color of life and nature, but its slightly acidic tone suggests here the corruption of that vitality. The background filled in with a subtle pattern of oval shapes and bubbles is designed to look like genetic / binary code, tying the organic and the digital into a single, coherent symbol. graphicdesigner illustrator
    uniE621 Cloud Coverage
    Funny thing, AI made “Head in the Clouds” literal. I mean, since AI stores our thoughts and ideas, “Head in the Clouds” becomes quite a literal expression, right? So, I figured it would be interesting to represent that. More precisely, the full, suffocating sky of digital “clouds” becomes a visual stand-in for the loss of creative oxygen. Everything is gathered, processed, and mediated through the same system. The pastel tones and clean layout suggest the deceptive friendliness of tech interfaces, while the typography, slightly compressed and boxed in, well, that's about the pressure of standardization. So, it’s a poster that feels calm on the surface but carries a quiet sense of existential weather, a forecast of increasing dependence. graphicdesigner illustrator
    uniE621 No Roots, No Connection
    This poster is designed to be very meta. If the word „Roots” were to disappear, there would literally be no connection between the two fragments of the illustration, because the typeface is morfologically consistent with the figure of the Tree of Knowledge, ensuring its continuity from one segment to the other. The moving cars stand for mechanical action, therefore they represent the algorithm, so the whole composition echoes the structure of a neural network, transmitting its signal synapse by synapse. In this sense, "No Roots, No Connection" becomes a statement about the fragility of meaning in the digital age: No origin, no depth. No real communication, no progress. No roots, no connection. graphicdesigner illustrator
    uniE621 Eggplant Pixie
    This poster started as a prompt I could have easily given to an AI. But instead of letting a model generate it, I decided to create it myself by hand, as an artist. In that simple decision lies the whole irony and beauty of the concept. What would have been a trivial output for a machine became, through my interpretation, a layered work full of humor and personality. graphicdesigner illustrator
    uniE621 Enchanting Addiction
    Enchanting Addiction is a poetic warning about how addictions, in general, will undermine our identity and purpose. But more specifically, it’s about how AI distorts the way we perceive art. As you can see in the red insertion within the word Addiction, the letter A represents the point of origin, while “I” represents the destination. However, between the two, there is a fall, reflected in the slant of the letters “dd.” That fall is also mirrored, or better said anticipated in the illustration itself: there is a human figure walking along a stem who has broken off the flower (the very element that provided balance and direction) in order to sacrifice it to the moon (the archetype of enchanting addiction). Of course, this leads to a plunge into the void. graphicdesigner illustrator
    uniE621 Handmade Is The Future
    Yes, in order to convey this message, I got my hands dirty with paint, photographed them, removed the background and blended them into the poster. The counter-reaction to AI can only be very, very personal: an act of will, physicality, and freedom. We have already reached the point of AI-content inflation, and I believe that we are heading towards a resurgence of handmade art, which of course does not exclude the usage of digital techniques. In other words, I think the future belongs to those artists who develop original concepts and then combine analog and digital methods of creation. illustrator graphicdesigner