Astral Cafe is a logo and visual identity project created for a specialty coffee shop, developed as a personal portfolio project. The brand concept explores coffee as a ritual and a sensory experience, inspired by astral elements, space, and a sense of mystery.

The visual identity combines modern minimalism with subtle cosmic influences to convey refinement, quality, and attention to detail — core values of a specialty coffee brand. The logo was designed to be versatile and easily recognizable, performing well across both digital and physical touchpoints such as packaging, cups, and signage.

The color palette, typography, and graphic elements work together to create a calm, premium, and contemporary atmosphere, appealing to an audience that values origin-focused coffee, thoughtful design, and well-crafted experiences.

This project was developed as a creative branding exploration, aiming to showcase my approach to building cohesive and meaningful brand identities within the specialty coffee and HoReCa space.

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SLB – End of Year Party 2024 is a corporate event design project that includes a range of print and digital materials created to support a consistent and visually engaging event identity. The designs balance a festive atmosphere with a professional corporate tone, ensuring clarity and cohesion across all communication channels.

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Qualitest – Winter Party 2024 is a corporate event design project featuring a series of print and digital materials created to support a cohesive and engaging visual experience. The assets were designed to align with the event’s theme while maintaining a professional and festive tone, ensuring consistency across both online and offline touchpoints.

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Lumora is a digital wellness brand designed to bring balance and clarity to modern urban life. Its minimalist logo, inspired by light and focus, conveys calm and sophistication. The visual identity combines deep teal, warm cream, and subtle gold accents to evoke trust and serenity. Clean typography and geometric elements complete a cohesive brand system that reflects Lumora’s core values: clarity, balance, and innovation.

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MC Studio is my personal brand and creative studio, for which I developed the complete logo and visual identity. This project represents my design vision, values, and approach to building strong, coherent brands.

The identity is built around clarity, versatility, and modern aesthetics, reflecting the studio’s focus on thoughtful design and strategic visual communication. The logo system was designed to be flexible and scalable, allowing consistent use across digital platforms, social media, and print applications.

Typography, color palette, and graphic elements were carefully selected to create a clean, contemporary look while maintaining a strong and recognizable visual presence. As a self-initiated project, MC Studio serves both as a functional brand and as a showcase of my design process, from concept to execution.

This project highlights my ability to translate abstract ideas and personal values into a cohesive visual language, making MC Studio a foundation for future collaborations and creative work.

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This project was a creative design proposal for Syngenta, developed for Ziua Matca – a local festival celebrating tomatoes and agricultural excellence. The concept aimed to visually capture the vibrant spirit of the event while aligning with Syngenta’s brand identity.
Deliverables included the development of a bold and engaging key visual (KV), a digital invitation for event guests, branded flags, a custom-designed exhibition stand, and a range of themed promotional gifts. The design approach combined fresh, colorful elements inspired by tomato varieties and rural traditions, creating a cohesive and festive atmosphere.