If I had to define my professional profile with one word, I would say versatility. For the past five years, I’ve been adding value to brands both strategically and creatively. I am approachable, sharp, curious, and restless, qualities that have led me to work for brands across different categories, gaining experience that helps me adapt to each project.

Mireia Barrera Romero

If I had to define my professional profile with one word, I would say versatility. For the past five years, I’ve been adding value to brands both strategically and creatively. I am approachable, sharp, curious, and restless, qualities that have led me to work for brands across different categories, gaining experience that helps me adapt to each project.

Available to hire

If I had to define my professional profile with one word, I would say versatility. For the past five years, I’ve been adding value to brands both strategically and creatively.

I am approachable, sharp, curious, and restless, qualities that have led me to work for brands across different categories, gaining experience that helps me adapt to each project.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced
Portuguese
Intermediate

Work Experience

Brand Strategist & Copywriter at Freelance
August 1, 2025 - Present
Brand strategy, messaging, and copywriting for various clients on a freelance basis.
Strategy Trainee | Brand Strategist Junior at Morillas Brand Design
February 1, 2020 - March 1, 2025
Brand immersion and opportunity exploration: benchmarking, auditing, market trends. Creation of brand strategy, product, and verbal branding. Definition of buyer personas. Execution of digital strategy projects. Creation of namings, brand manifestos, and creative territories. Product innovation. Brand and portfolio architecture. Copywriting for packaging and communications. Morillas social media strategy.
Digital Content & Strategy Trainee at Ogilvy Barcelona
October 1, 2019 - January 1, 2020
Monitoring of online advertising campaigns. Content creation and writing. Research: digital benchmarks and networks. Social media management (community manager).

Education

Bachelor's degree in Advertising & Public Relations at Universitat Autònoma de Barcelona
January 1, 2016 - January 1, 2020
Facebook & Instagram Ads Accelerator at ADDS Accelerator
January 1, 2020 - January 1, 2020

Qualifications

Facebook & Instagram Ads Accelerator
January 1, 2020 - January 1, 2020

Industry Experience

Media & Entertainment, Professional Services, Software & Internet