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I am a Senior Social Media Manager with 10+ years of experience leading global campaigns for FMCG, pharma and healthcare brands. I design and execute social-first strategies across Instagram, LinkedIn and YouTube, develop content calendars, and coordinate influencer collaborations to strengthen cultural relevance and drive measurable growth. I own creative strategy and copywriting for beverages and snacks brands across Instagram, Facebook and YouTube; I manage editorial planning, content approvals with brand, legal and comms teams, and monitor KPI performance using tools like Khoros, Sprinklr and Agorapulse. I’ve boosted brand awareness by over 75% and delivered campaigns reaching more than 1M people across European markets.…I am a Senior Social Media Manager with 10+ years of experience leading global campaigns for FMCG, pharma and healthcare brands. I design and execute social-first strategies across Instagram, LinkedIn and YouTube, develop content calendars, and coordinate influencer collaborations to strengthen cultural relevance and drive measurable growth. I own creative strategy and copywriting for beverages and snacks brands across Instagram, Facebook and YouTube; I manage editorial planning, content approvals with brand, legal and comms teams, and monitor KPI performance using tools like Khoros, Sprinklr and Agorapulse. I’ve boosted brand awareness by over 75% and delivered campaigns reaching more than 1M people across European markets.

Mireia Moreno Muñoz

Social Media Manager, Content Strategist, Community Manager, +3

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I am a Senior Social Media Manager with 10+ years of experience leading global campaigns for FMCG, pharma and healthcare brands. I design and execute social-first strategies across Instagram, LinkedIn and YouTube, develop content calendars, and coordinate influencer collaborations to strengthen cultural relevance and drive measurable growth. I own creative strategy and copywriting for beverages and snacks brands across Instagram, Facebook and YouTube; I manage editorial planning, content approvals with brand, legal and comms teams, and monitor KPI performance using tools like Khoros, Sprinklr and Agorapulse. I’ve boosted brand awareness by over 75% and delivered campaigns reaching more than 1M people across European markets.…I am a Senior Social Media Manager with 10+ years of experience leading global campaigns for FMCG, pharma and healthcare brands. I design and execute social-first strategies across Instagram, LinkedIn and YouTube, develop content calendars, and coordinate influencer collaborations to strengthen cultural relevance and drive measurable growth. I own creative strategy and copywriting for beverages and snacks brands across Instagram, Facebook and YouTube; I manage editorial planning, content approvals with brand, legal and comms teams, and monitor KPI performance using tools like Khoros, Sprinklr and Agorapulse. I’ve boosted brand awareness by over 75% and delivered campaigns reaching more than 1M people across European markets.

Available to hire

I am a Senior Social Media Manager with 10+ years of experience leading global campaigns for FMCG, pharma and healthcare brands. I design and execute social-first strategies across Instagram, LinkedIn and YouTube, develop content calendars, and coordinate influencer collaborations to strengthen cultural relevance and drive measurable growth.

I own creative strategy and copywriting for beverages and snacks brands across Instagram, Facebook and YouTube; I manage editorial planning, content approvals with brand, legal and comms teams, and monitor KPI performance using tools like Khoros, Sprinklr and Agorapulse. I’ve boosted brand awareness by over 75% and delivered campaigns reaching more than 1M people across European markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

Work Experience

Senior Social Media Manager at FMCG Brands

October 1, 2023 - November 30, 2024

Led global social media strategy for European markets; created and edited content for social-first class and internal activations; coordinated international events & congresses; produced content; managed influencer campaigns; developed a 360º virtual lab tour for the company website; led creative ideation and content calendar alignment with product launches & milestones.

Account Executive at Nestlé Brand - AES Amplifon Barcelona

January 1, 2018 - September 30, 2019

Account executive for Nestlé brands; prepared briefs; created and updated web content with SEO/SEM considerations; coordinated external newsletters with Creative Dept., T&D and Business Intelligence; managed relationships with internal and external stakeholders to align marketing content; improved publishing process efficiency by 90%.

Marketing in Social Media at META Barcelona

January 1, 2015 - December 31, 2016

Marketing role focusing on social media strategy and content development for META Barcelona.