My portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I'm Mihai Caluseriu, an art director for motion and interactive projects, a brief solver and CX architect, and a creative leader who is a digital native at heart. Since 2004 I’ve managed creative briefs for brands like Microsoft, Unicef, Oriflame, Coca-Cola and Vodafone, delivering award-winning work across online advertising, interactive design and information architecture. I work hands-on with storyboarding, motion design, visual craft, and UI, and I leverage modern AI tools to develop and showcase work in a streamlined, collaborative way. My recent work includes independent projects and commissions for MRM/McCann Romania, Antena 1 TV Channel, MullenLowe Profero and Conversion, where I currently serve as Creative Director. I have led digital transformation campaigns for Romania’s largest financial institution and the leading medical private system, and I’ve improved customer experience on major e-commerce platforms, always staying hands-on while mentoring young talent to become resourceful professionals.…

Mihai Caluseriu

My portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I'm Mihai Caluseriu, an art director for motion and interactive projects, a brief solver and CX architect, and a creative leader who is a digital native at heart. Since 2004 I’ve managed creative briefs for brands like Microsoft, Unicef, Oriflame, Coca-Cola and Vodafone, delivering award-winning work across online advertising, interactive design and information architecture. I work hands-on with storyboarding, motion design, visual craft, and UI, and I leverage modern AI tools to develop and showcase work in a streamlined, collaborative way. My recent work includes independent projects and commissions for MRM/McCann Romania, Antena 1 TV Channel, MullenLowe Profero and Conversion, where I currently serve as Creative Director. I have led digital transformation campaigns for Romania’s largest financial institution and the leading medical private system, and I’ve improved customer experience on major e-commerce platforms, always staying hands-on while mentoring young talent to become resourceful professionals.…

Available to hire

My portfolio: Website not available. Sign in: https://www.twine.net/signup

I’m Mihai Caluseriu, an art director for motion and interactive projects, a brief solver and CX architect, and a creative leader who is a digital native at heart. Since 2004 I’ve managed creative briefs for brands like Microsoft, Unicef, Oriflame, Coca-Cola and Vodafone, delivering award-winning work across online advertising, interactive design and information architecture.
I work hands-on with storyboarding, motion design, visual craft, and UI, and I leverage modern AI tools to develop and showcase work in a streamlined, collaborative way.

My recent work includes independent projects and commissions for MRM/McCann Romania, Antena 1 TV Channel, MullenLowe Profero and Conversion, where I currently serve as Creative Director. I have led digital transformation campaigns for Romania’s largest financial institution and the leading medical private system, and I’ve improved customer experience on major e-commerce platforms, always staying hands-on while mentoring young talent to become resourceful professionals.

See more

Language

English
Fluent

Work Experience

Creative Director at Conversion
May 1, 2013 - November 14, 2025
Lead creative direction for performance-driven digital marketing campaigns, overseeing concept development, storytelling, UI/UX, and interactive design across multi-channel programs. Drove digital transformation initiatives for major financial and medical providers, improved e-commerce customer experiences, and fostered collaboration between creative, product, and technology teams.
Sr Digital Art Director at MullenLowe Profero
May 1, 2013 - May 1, 2013
Led digital art direction for integrated campaigns, mentored junior creatives, and collaborated with cross-disciplinary teams to deliver high-impact visuals for major brands including Microsoft, UNICEF, Coca-Cola, and Vodafone.
Digital Art Director at Antena 1
April 1, 2012 - April 1, 2012
Promotional campaigns for TV shows; concepting and art direction for on-air and online assets; collaborated with production teams to ensure cohesive brand storytelling.
Sr Digital Art Director at MRM Worldwide
April 1, 2011 - April 1, 2011
Senior digital art direction; managed creative briefs for global brands; contributed to online advertising and information architecture.
Creative Director at Conversion Marketing
May 1, 2013 - November 14, 2025
Lead creative direction for digital marketing campaigns, overseeing briefs for clients and developing performance-driven services.

Education

Bachelor at University for Theatre and Cinema, Faculty of Cinema
January 1, 2006 - January 1, 2009
Bachelor at POLITEHNICA University of Bucharest, Faculty of Energetics
January 1, 2002 - January 1, 2007
Bachelor at University for Theatre and Cinema, Faculty of Cinema
January 1, 2006 - January 1, 2009
Bachelor at POLITEHNICA University of Bucharest, Faculty of Energetics
January 1, 2002 - January 1, 2007

Qualifications

Silver EFFIE
January 11, 2030 - November 14, 2025
Internetics
January 11, 2030 - November 14, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Financial Services, Healthcare
    uniE621 Animated explainer video
    I start these projects by creating a Storyboard, showing the story and the final graphics. Used After Effects for animation. Stock photos, footage, and music. Here are some examples: https://www.youtube.com/watch?v=CMiwE7BGufE https://www.youtube.com/watch?v=bogO-6X6JSA https://www.youtube.com/watch?v=1IhO2QAcVqE…
    uniE621 Re-edit for Facebook (video editor at JS)
    Re-editing top creator’s YouTube videos for other platforms, like Facebook or TikTok. The mission was to create and test new ways of telling the story but for platform specific metrics: show stopper, hook rate, first minute, thru play, audience retention graph. https://www.twine.net/signin…
    uniE621 Re-edit for Facebook (video editor at JS)
    Re-editing top creator’s YouTube videos for other platforms, like Facebook or TikTok. The mission was to create and test new ways of telling the story but for platform specific metrics: show stopper, hook rate, first minute, thru play, audience retention graph. https://www.twine.net/signin…
    uniE621 Re-edit for Facebook (video editor at JS)
    Re-editing top creator’s YouTube videos for other platforms, like Facebook or TikTok. The mission was to create and test new ways of telling the story but for platform specific metrics: show stopper, hook rate, first minute, thru play, audience retention graph. https://www.twine.net/signin…
    uniE621 Re-edit for Facebook (video editor at JS)
    Re-editing top creator’s YouTube videos for other platforms, like Facebook or TikTok. The mission was to create and test new ways of telling the story but for platform specific metrics: show stopper, hook rate, first minute, thru play, audience retention graph. https://www.twine.net/signin…