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I am a results-driven branding, creative direction, and communications professional with over 15 years of experience building high-impact brand ecosystems and producing global-scale events. I excel at defining brand aesthetics, crafting compelling narratives, and leading cross-functional teams to elevate market presence and drive business growth.…

Sybill Haven

Creative Director, Brand Designer, Brand Strategist, +6

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I am a results-driven branding, creative direction, and communications professional with over 15 years of experience building high-impact brand ecosystems and producing global-scale events. I excel at defining brand aesthetics, crafting compelling narratives, and leading cross-functional teams to elevate market presence and drive business growth.…

Available to hire

I am a results-driven branding, creative direction, and communications professional with over 15 years of experience building high-impact brand ecosystems and producing global-scale events. I excel at defining brand aesthetics, crafting compelling narratives, and leading cross-functional teams to elevate market presence and drive business growth.

Skills

Brand Identity

Copywriting

Web Design

Experience Level

Brand Identity

Expert

Copywriting

Expert

Web Design

Expert

Language

English

Fluent

French

Fluent

Spanish; Castilian

Fluent

Work Experience

Strategic Branding & Creative Director at Freelance

October 1, 2019 - Present

Fractional Creative Director and Brand Strategist responsible for scaling brand equity and operationalizing marketing and event workflows. Led brand ecosystems including visual identity, logos, typography, and color palettes; authored brand style guides; planned high-profile events and product launches; managed end-to-end event logistics; oversaw omnichannel digital asset design and influencer marketing strategies to grow engagement and brand awareness.

Communications Coordinator at Reitmans Ltd.

November 1, 2017 - February 28, 2019

Orchestrated internal and external communications for Canada's largest specialty women's clothing retailer. Created bilingual English-French messaging for corporate, distribution, and IT teams; coordinated multi-channel content across social media, press releases, newsletters, and store communications; developed visual standards and brand procedures for the retail network; provided marketing insights and data analysis to align communications with objectives.

Public Relations Manager at Krystalline Group

December 1, 2016 - October 31, 2017

Led media relations and advertising strategy to elevate brand visibility. S spearheaded campaigns, negotiated media partnerships, and tracked performance; secured coverage through outreach, pitching, and agency collaborations; prepared executive briefings and press materials to promote brand mission.

Event Manager - Founder at Haven Entertainment

June 1, 2014 - December 31, 2017

Directed end-to-end lifecycle and creative production of large-scale entertainment events. Recruited and secured talent; managed venue selection, stage design, and production logistics; built partnerships across the music industry to drive exclusive opportunities and sponsorships; elevated event prestige and revenue.

Marketing Specialist at Lululemon

September 1, 2011 - December 31, 2014

Advanced brand competitiveness through trend analysis and cross-functional marketing. Conducted market intelligence to inform campaigns; built and launched marketing assets aligned with global branding; optimized ad creative for ROI across key customer segments.

Market Research Supervisor at Kantar Operations

October 1, 2009 - September 30, 2010

Led data-driven research projects and teams to deliver actionable business insights. Managed survey projects from conception to completion, ensuring quality control and efficient operations.