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Hiya! I’m Esther Femi, a social media and content creator specializing in UGC, brand storytelling, and community growth. I help brands reach their audience with engaging, on-brand content and data-driven strategies. At Mooncup, I grew their TikTok community from 1,464 to over 14,000 followers by delivering engaging campaigns and strong community connection, boosting brand visibility. I excel at ideation, scripting, filming, editing, analytics, and coordinating creators.…Hiya! I’m Esther Femi, a social media and content creator specializing in UGC, brand storytelling, and community growth. I help brands reach their audience with engaging, on-brand content and data-driven strategies. At Mooncup, I grew their TikTok community from 1,464 to over 14,000 followers by delivering engaging campaigns and strong community connection, boosting brand visibility. I excel at ideation, scripting, filming, editing, analytics, and coordinating creators.

Esther Femi

UGC Creator, Content Creator, Social Media Manager

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Hiya! I’m Esther Femi, a social media and content creator specializing in UGC, brand storytelling, and community growth. I help brands reach their audience with engaging, on-brand content and data-driven strategies. At Mooncup, I grew their TikTok community from 1,464 to over 14,000 followers by delivering engaging campaigns and strong community connection, boosting brand visibility. I excel at ideation, scripting, filming, editing, analytics, and coordinating creators.…Hiya! I’m Esther Femi, a social media and content creator specializing in UGC, brand storytelling, and community growth. I help brands reach their audience with engaging, on-brand content and data-driven strategies. At Mooncup, I grew their TikTok community from 1,464 to over 14,000 followers by delivering engaging campaigns and strong community connection, boosting brand visibility. I excel at ideation, scripting, filming, editing, analytics, and coordinating creators.

Available to hire

Hiya! I’m Esther Femi, a social media and content creator specializing in UGC, brand storytelling, and community growth. I help brands reach their audience with engaging, on-brand content and data-driven strategies.

At Mooncup, I grew their TikTok community from 1,464 to over 14,000 followers by delivering engaging campaigns and strong community connection, boosting brand visibility. I excel at ideation, scripting, filming, editing, analytics, and coordinating creators.

Skills

Branding

Script

Voiceover

Experience Level

Branding

Expert

Script

Expert

Language

English

Fluent

Work Experience

Social Media & Content Executive at Mooncup

January 1, 2024 - January 1, 2025

Led social media and content strategy, overseeing ideation, scripting, filming, editing, scheduling, and posting. Tracked analytics and shared learnings to improve performance. Managed community interactions and built creator lists to foster partnerships.

Social Media Executive at Mooncup

January 1, 2025 - January 1, 2026

Researched trends and cultural behaviours to shape creative strategy; built client relationships, managed cross-department communications, and supported creative conception, content production, and reactive deliverables. Led content calendars and community management and edited a weekly DN newsletter.

UGC Creator at Mooncup

January 1, 2025 - January 1, 2026

Created engaging and high-performing videos across various niches, both solo and in-house with agencies; delivered content aligned with creative direction and campaign goals. Roles included scripting, filming, editing, and client communication.