Senior Graphic Designer with 10+ years of experience translating brand identities into compelling packaging, retail, and integrated marketing experiences. I specialize in premium consumer packaging and physical products, managing everything from concept development through production-ready files, prepress, and print execution. I’m a collaborative, detail-driven designer who helps teams align on creative direction using 3D comps and renderings, maintains brand consistency across large product launch schedules, and improves campaign engagement through cohesive multi-format design across digital and retail touchpoints.

Gwen Aguilar

Senior Graphic Designer with 10+ years of experience translating brand identities into compelling packaging, retail, and integrated marketing experiences. I specialize in premium consumer packaging and physical products, managing everything from concept development through production-ready files, prepress, and print execution. I’m a collaborative, detail-driven designer who helps teams align on creative direction using 3D comps and renderings, maintains brand consistency across large product launch schedules, and improves campaign engagement through cohesive multi-format design across digital and retail touchpoints.

Available to hire

Senior Graphic Designer with 10+ years of experience translating brand identities into compelling packaging, retail, and integrated marketing experiences. I specialize in premium consumer packaging and physical products, managing everything from concept development through production-ready files, prepress, and print execution.

I’m a collaborative, detail-driven designer who helps teams align on creative direction using 3D comps and renderings, maintains brand consistency across large product launch schedules, and improves campaign engagement through cohesive multi-format design across digital and retail touchpoints.

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Work Experience

Senior Graphic Designer at Maximum Entertainment
November 1, 2016 - July 1, 2026
Designed premium packaging experiences by developing individual packaging components, adapting key art, and translating established brand identities into cohesive physical products across multiple formats and configurations. Managed packaging projects from creative development through production using templates and dielines to create production-ready mechanicals, specify special finishes, and collaborate with vendors/manufacturers for accurate execution. Built 3D comps and renderings using Pacdora to help stakeholders visualize physical product experiences and align before production. Maintained brand consistency across 300+ product launches across packaging, retail advertising, digital campaigns, social, email, websites, and presentations. Increased campaign engagement by 35% by integrating core creative concepts across digital and promotional formats. Improved creative production capacity by 25% by managing a freelance design roster and aligning resources with project priorities and
Associate Designer at Foster Farms
November 1, 2014 - November 1, 2016
Supported packaging development for high-volume consumer product lines, preparing production-ready artwork for frozen and fresh chicken products and partnering with packaging engineers to resolve dimensional, color, and typography requirements before press. Protected brand and color integrity by attending on-site press checks for large offset and flexographic runs and collaborating with press technicians to resolve color and registration issues on cost-sensitive projects. Supported multimillion-dollar retail product launches by creating production-ready packaging, retail displays, point-of-sale materials, and branded signage for national retail accounts. Increased in-store consumer awareness by 30% through shopper marketing and merchandising materials including shelf signage and in-store displays. Maintained brand consistency from concept through execution by collaborating with creative directors, food stylists, and photographers during product photography and marketing production.
Graphic Designer at Overstreet Associates
February 1, 2014 - November 1, 2014
Designed integrated marketing campaigns including web graphics, digital advertising, presentations, print collateral, and direct mail for nationally recognized brands. Applied strong fundamentals across typography, layout, color theory, and visual hierarchy to support client sales growth of 30%+. Participated in client presentations and concept reviews to align creative concepts with marketing strategy and brand objectives.

Education

Bachelor of Arts at California College of the Arts
January 11, 2030 - July 22, 2026
User Interface Design Course at City College of Berkeley
January 11, 2030 - July 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services