Experience Level
Language
English
Fluent
Work Experience
Media Executive, Social Media at Carat (Dentsu) | Mondelez, Disney/UTV
June 1, 2015 - September 1, 2016Managed social content and campaigns for Mondelez India brands; conducted audience insights and cross-platform planning; supported Disney/UTV initiatives with incremental reach and engagement.
Senior Executive, Campaign Planning at Mindshare (WPP) | Unilever
September 1, 2016 - April 1, 2017Managed Unilever portfolio across channels; collaborated with Meta on Unilever India initiatives; tailored platform strategies to regional nuances and optimize performance.
Senior Executive, Digital Strategy at UM, IPG Mediabrands | Spotify, Maroc
September 1, 2017 - August 1, 2018Supported Spotify's India market launch; conducted in-depth competitive spend analysis and contributed to digital strategy and optimization.
Media Manager at Zenith, Publicis Groupe | Adobe, HDFC Life
November 1, 2019 - November 1, 2020Planned and executed programmatic campaigns via DV360, Amazon DSP and Trade Desk; leveraged CRM and first-party data to improve conversions by 12% versus non-targeted efforts.
Senior Executive, Comms Design & Digital Consulting Initiative at IPG Mediabrands | LEGO, Nike, Salesforce
January 1, 2022 - September 1, 2024Led the Gold-winning LEGO 'Joyful Focus' campaign; built standardized testing frameworks for Nike across 15+ markets; supported ABM planning and optimization with Demandbase and 6sense.
Senior Executive, Performance Marketing & Growth (AI) at Zenith, Publicis Media | Aviva, Tissot, Nando's
January 1, 2024 - PresentOwn full-funnel performance marketing for Aviva across paid social, paid search, programmatic display and video; built AI-powered reporting automation and privacy-first tracking to ensure robust attribution and retention.
Education
MSc Advanced Marketing at Lancaster University
January 11, 2030 - January 1, 2021Qualifications
Meta Blueprint Certified
January 11, 2030 - April 16, 2026Google DV360 Certified
January 11, 2030 - April 16, 2026Industry Experience
Media & Entertainment, Financial Services, Retail, Software & Internet, Professional Services
Experience Level
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