Hello, I’m Mitesh Thaker, a performance marketing expert with over six years of hands-on experience building, managing and optimising paid campaigns across Google, Meta, TikTok, Reddit, LinkedIn, Pinterest and programmatic channels for enterprise brands in 15+ markets. I combine campaign structure, bidding and creative testing with strong martech and CRM capabilities to drive acquisition, conversion and retention at scale. I also design structured testing programmes across creatives, audiences and bidding with a focus on measurable business outcomes. I’m passionate about AI-powered automation to accelerate reporting, analysis and content production across the full campaign lifecycle. I routinely use Copilot, Claude, Gemini and Antigravity to automate workflows, and leverage Salesforce Marketing Cloud, Einstein AI and Agentforce for audience activation and retention, while implementing privacy-first tracking (CAPI and first-party data strategies) to ensure robust attribution.

Mitesh Thaker

Hello, I’m Mitesh Thaker, a performance marketing expert with over six years of hands-on experience building, managing and optimising paid campaigns across Google, Meta, TikTok, Reddit, LinkedIn, Pinterest and programmatic channels for enterprise brands in 15+ markets. I combine campaign structure, bidding and creative testing with strong martech and CRM capabilities to drive acquisition, conversion and retention at scale. I also design structured testing programmes across creatives, audiences and bidding with a focus on measurable business outcomes. I’m passionate about AI-powered automation to accelerate reporting, analysis and content production across the full campaign lifecycle. I routinely use Copilot, Claude, Gemini and Antigravity to automate workflows, and leverage Salesforce Marketing Cloud, Einstein AI and Agentforce for audience activation and retention, while implementing privacy-first tracking (CAPI and first-party data strategies) to ensure robust attribution.

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Language

English
Fluent

Work Experience

Media Executive, Social Media at Carat (Dentsu) | Mondelez, Disney/UTV
June 1, 2015 - September 1, 2016
Managed social content and campaigns for Mondelez India brands; conducted audience insights and cross-platform planning; supported Disney/UTV initiatives with incremental reach and engagement.
Senior Executive, Campaign Planning at Mindshare (WPP) | Unilever
September 1, 2016 - April 1, 2017
Managed Unilever portfolio across channels; collaborated with Meta on Unilever India initiatives; tailored platform strategies to regional nuances and optimize performance.
Senior Executive, Digital Strategy at UM, IPG Mediabrands | Spotify, Maroc
September 1, 2017 - August 1, 2018
Supported Spotify's India market launch; conducted in-depth competitive spend analysis and contributed to digital strategy and optimization.
Media Manager at Zenith, Publicis Groupe | Adobe, HDFC Life
November 1, 2019 - November 1, 2020
Planned and executed programmatic campaigns via DV360, Amazon DSP and Trade Desk; leveraged CRM and first-party data to improve conversions by 12% versus non-targeted efforts.
Senior Executive, Comms Design & Digital Consulting Initiative at IPG Mediabrands | LEGO, Nike, Salesforce
January 1, 2022 - September 1, 2024
Led the Gold-winning LEGO 'Joyful Focus' campaign; built standardized testing frameworks for Nike across 15+ markets; supported ABM planning and optimization with Demandbase and 6sense.
Senior Executive, Performance Marketing & Growth (AI) at Zenith, Publicis Media | Aviva, Tissot, Nando's
January 1, 2024 - Present
Own full-funnel performance marketing for Aviva across paid social, paid search, programmatic display and video; built AI-powered reporting automation and privacy-first tracking to ensure robust attribution and retention.

Education

MSc Advanced Marketing at Lancaster University
January 11, 2030 - January 1, 2021

Qualifications

Meta Blueprint Certified
January 11, 2030 - April 16, 2026
Google DV360 Certified
January 11, 2030 - April 16, 2026

Industry Experience

Media & Entertainment, Financial Services, Retail, Software & Internet, Professional Services