Available to hire
I’m Miteshwar Prasad, a Media and Advertising Strategist and AI/LLM Training Specialist with 9+ years of hands-on experience in media, advertising, and performance marketing. I’ve led data-driven campaigns across Google Ads, DV360, Meta, LinkedIn, YouTube, and Amazon Advertising, building scalable strategies that improve ROI and ROAS while leveraging psycholinguistics and conversational commerce to shape engaging ad experiences. I also explore AR/VR adoption and regulatory considerations to stay ahead of industry trends.
In addition to campaign management, I design effective prompts, evaluate AI-generated content, and conduct safety and rubric-based assessments to improve AI systems. I collaborate with dataset engineers to expand training coverage, reduce errors, and drive continuous improvement. My work blends marketing science with AI training—using GA4, Looker Studio, Google Tag Manager, and other analytics and programmatic tools to transform data into actionable strategies for clients across global markets.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Work Experience
Sr. Executive: Performance Marketing (Digital Marketing) at Quba Architectural Products Pvt Ltd
October 18, 2025 - October 18, 2025Developed, implemented, and managed performance marketing strategies across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other digital platforms. Led GA/GA4 data collection and analytics, guiding the migration from UA to GA4. Directed website development and design to align with business goals and user experience. Provided strategic direction on Google Tools (Keyword Planner, Analytics, Ads, Tag Manager) while integrating AI-driven tools for enhanced insights. Led on-page and off-page SEO initiatives, managed PPC across Google, Bing, and social platforms, and oversaw Amazon Advertising and eCommerce growth tactics. Spearheaded content strategy, social media analytics, community management, and cross-functional collaboration to drive engagement and conversions.
Internet Marketing Executive at Virtual Employee Pvt Ltd
September 30, 2022 - September 30, 2022Served 25+ global clients across multiple domains with remote delivery. Planned and executed social media marketing, SMO/SMM, website development, and Agile-driven client engagements. Managed daily SEO planning, end-to-end on-page and off-page optimization, ORM activities, and analytics via GA/GA4. Built and maintained content calendars, engaged with followers, and produced performance reports for stakeholder review. Coordinated with cross-functional teams to deliver integrated marketing campaigns and growth initiatives.
Digital Marketing Analyst at Varnaaz Technologies
April 3, 2019 - April 3, 2019Created digital marketing strategies aligned with brand goals and objectives. Worked with Zoho/Salesforce CRM to manage leads and campaigns, integrating social media for insights. Executed SEO initiatives, content development, and data-driven optimization. Contributed to website development, analytics data collection with GA/GA4, and graphic design tasks using Canva. Managed email marketing using MailChimp and supported social media presence across major platforms.
SEO Executive at TataBss (Acquired by Quess Corp Limited)
April 1, 2018 - April 1, 2018Managed daily SEO planning and execution of search marketing strategies. Enhanced product/website visibility through on-page and off-page SEO activities. Worked with Salesforce CRM to manage leads and opportunities, including admin customization for permission sets. Performed data analysis using GA/GA4 and supported social media activities across Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Digital Marketing Executive at Tech Easy Solutions Pvt Ltd
February 1, 2017 - February 1, 2017Managed daily SEO planning for search engine marketing, driving website traffic growth through SEO activities. Performed on-page and off-page optimization, and analyzed GA data to inform strategy. Created and curated engaging content for social media, maintained a content calendar, and monitored follower engagement and customer reviews. Worked on B2B marketing initiatives and developed broad digital marketing capabilities.
Sr. Executive: Performance Marketing (Digital Marketing) at Quba Architectural Products Pvt Ltd
February 1, 2023 - October 18, 2025Develop, implement, and manage performance marketing strategies across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other digital platforms; drive GA/GA4 migration; oversee website development and UX-aligned design; provide strategic direction on Google Tools and AI-driven insights; lead SEO, PPC, and ecommerce growth; manage Amazon Advertising; plan social media content and engagement; monitor analytics, performance, and ROAS; coordinate with cross-functional teams and agencies; drive ORM and brand consistency across channels.
Internet Marketing Executive at Virtual Employee Pvt Ltd
July 1, 2019 - September 30, 2022Managed 25+ global clients across domains in a remote setting; led social media planning (SMO/SMM), website development and design, and on-page/off-page SEO; created content calendars, conducted analytics reporting, and coordinated with CRM tools (Zoho, Salesforce); executed email marketing (Mailchimp) and ORM; collaborated with UK/US/Australia clients using Agile methodologies.
Digital Marketing Analyst at Varnaaz Technologies
April 1, 2018 - March 31, 2019Developed digital marketing strategy for in-house brands, integrated Zoho/Salesforce CRM, drove SEO and content development, analyzed GA data, and contributed to website development and design; implemented analytics-driven campaigns and social media initiatives.
SEO Executive at TataBss (Acquired by Quess Corp Limited)
March 1, 2017 - April 30, 2018Managed daily SEO planning and execution, including on-page/off-page optimization, GA data analysis, and social media activity; supported Salesforce CRM administration and user permissions; delivered end-to-end SEO marketing efforts across multiple projects.
Digital Marketing Executive at Tech Easy Solutions Pvt Ltd
August 1, 2015 - February 28, 2017Handled daily SEO planning, on-page and off-page optimization, GA data collection and analysis; contributed to website development and design; created content for social media, maintained a content calendar, and engaged with audiences; supported B2B marketing activities and CRM usage.
Sr LLM Evaluation & AI Training Specialist at Turing Enterprises Inc.
October 1, 2025 - PresentRemote role evaluating 1000+ AI responses weekly for correctness, reasoning quality, hallucinations, safety, and domain relevance. Designed rubrics for accuracy, clarity, CoT reasoning, factuality, and usefulness; performed prompt A/B testing on complex queries across marketing, finance, general knowledge, and user behavior; audited model behavior for bias, toxicity, and safety compliance; conducted deep verification against verified sources; identified failure patterns to improve prompt consistency; collaborated with dataset engineers to improve training coverage and reduce error rates.
Sr Executive: Performance Marketing (Digital Marketing) at Quba Architectural Products Pvt Ltd
February 1, 2023 - October 18, 2025Developed, implemented, and managed performance marketing strategies across Google Ads, Meta, LinkedIn, YouTube and other platforms; led migration to GA4; oversaw website development and design aligned with business goals; provided strategic direction on Google Tools; integrated AI-driven tools for insights; led SEO initiatives; directed brand positioning and communications; oversaw WhatsApp Business API integration and marketing; guided content strategy and social media planning; supervised community management; managed end-to-end PPC, Amazon Advertising, and eCommerce growth activities; collaborated with cross-functional teams and agencies; measured performance and reported metrics.
Media and Advertising Strategist | AI/ LLM Training Specialist at Turing Enterprises Inc.
October 1, 2025 - February 1, 2026Collaborated on STEM-based AI model training to enhance machine learning capabilities. Specialized in SFT and RLHF LLM trainer, LLM evaluation. Improved AI systems by writing effective prompts and evaluating AI generated content. Analyze campaign performance, audience segments, attribution models, and ROI/ROAS. Leveraged psycholinguistics and conversational commerce to shape ad strategies. Explored AR/VR adoption, immersive media trends, and related regulatory considerations. Used tools like Google Analytics, programmatic platforms, and ad measurement systems to drive insights. Conducted deep research across verified sources to validate model outputs like Amazon Stem Deep Research, Llama etc. Improved model prompt consistency by identifying patterns in model failures. Collaborated with dataset engineers to enhance training coverage and reduce error rates.
Education
B.Tech at Bharat Institute of Technology, Meerut
July 1, 2007 - July 1, 2011B.Tech in Electrical and Electronics Engineering (EEE) at Bharat Institute of Technology, Meerut
July 1, 2007 - July 1, 2011B.Tech . (EEE) at Bharat Institute of technology , Meerut
July 1, 2007 - July 1, 2011B. Tech. (EEE) at Bharat Institute of technology, Meerut
January 11, 2030 - July 1, 2011B. Tech (EEE) at Bharat Institute of Technology, Meerut
January 11, 2030 - July 1, 2011B. Tech in EEE at Bharat Institute of Technology, Meerut
July 1, 2007 - July 1, 2011Qualifications
Google Ads Display Certification
January 11, 2030 - November 18, 2025Google Ads Search Certification
January 11, 2030 - November 18, 2025Google Analytics Individual Qualification Certification
January 11, 2030 - November 18, 2025Programmatic Elementary Certification
January 11, 2030 - November 18, 2025Python using AI Workshop Certificate
January 11, 2030 - November 18, 2025C Programming NIIT Limited Certificate
January 11, 2030 - November 18, 2025Google Ads Display Certification
January 11, 2030 - December 16, 2025Google Ads Search Certification
January 11, 2030 - December 16, 2025Google Analytics Individual Qualification Certification
January 11, 2030 - December 16, 2025Programmatic Elementary Certification
January 11, 2030 - December 16, 2025Python using AI Workshop Certificate
January 11, 2030 - December 16, 2025C Programming Certification (NIIT)
January 11, 2030 - December 16, 2025Google Ads Display Certification
January 11, 2030 - December 16, 2025Google Ads Search Certification
January 11, 2030 - December 16, 2025Google Analytics Individual Qualification Certification
January 11, 2030 - December 16, 2025Programmatic Elementary Certification
January 11, 2030 - December 16, 2025Python using AI Workshop Certificate
January 11, 2030 - December 16, 2025C Programming
January 11, 2030 - December 16, 2025Google Ads Display Certification
January 11, 2030 - December 28, 2025Google Ads Search Certification
January 11, 2030 - December 28, 2025Google Analytics Individual Qualification Certification
January 11, 2030 - December 28, 2025Programmatic Elementary Certification
January 11, 2030 - December 28, 2025Python using AI Workshop Certificate
January 11, 2030 - December 28, 2025C Programming Certificate (NIIT)
January 11, 2030 - December 28, 2025Google Ads Display Certification
January 11, 2030 - January 8, 2026Google Ads Search Certification
January 11, 2030 - January 8, 2026Google Analytics Individual Qualification Certification
January 11, 2030 - January 8, 2026Programmatic Elementary Certification
January 11, 2030 - January 8, 2026Python using AI Workshop Certificate
January 11, 2030 - January 8, 2026C Programming
January 11, 2030 - January 8, 2026Google Ads Display Certification
January 11, 2030 - May 9, 2026Google Ads Search Certification
January 11, 2030 - May 9, 2026Google Analytics Individual Qualification Certification
January 11, 2030 - May 9, 2026Programmatic Elementary Certification
January 11, 2030 - May 9, 2026Python using AI Workshop Certificate
January 11, 2030 - May 9, 2026C Programming
January 11, 2030 - May 9, 2026Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Education, Real Estate & Construction, Other
Worked as a digital marketer for 9 years working on both organic and paid way of doing marketing to grow the business utilising channels like Google ads, Meta ads, LinkedIn ads, SEO, AI, CMS website management, media and advertising…
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