Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a marketing and project management professional based in Birmingham, with 10+ years turning ideas into campaigns that connect, inspire, and deliver results. I lead end-to-end marketing projects from strategy to post-campaign insights, shaping timelines, creative briefs, launches, and performance analysis to strengthen brand presence and engagement. I love bringing people together with curiosity and creativity, using data for smarter decisions and energy for making projects both impactful and enjoyable. I translate learnings into streamlined processes that boost efficiency and reward teams, turning data into smarter, faster decisions.…I’m a marketing and project management professional based in Birmingham, with 10+ years turning ideas into campaigns that connect, inspire, and deliver results. I lead end-to-end marketing projects from strategy to post-campaign insights, shaping timelines, creative briefs, launches, and performance analysis to strengthen brand presence and engagement. I love bringing people together with curiosity and creativity, using data for smarter decisions and energy for making projects both impactful and enjoyable. I translate learnings into streamlined processes that boost efficiency and reward teams, turning data into smarter, faster decisions.

Mariya Peynova

Project Manager, Social Media Manager, Content Creator, +2





I’m a marketing and project management professional based in Birmingham, with 10+ years turning ideas into campaigns that connect, inspire, and deliver results. I lead end-to-end marketing projects from strategy to post-campaign insights, shaping timelines, creative briefs, launches, and performance analysis to strengthen brand presence and engagement. I love bringing people together with curiosity and creativity, using data for smarter decisions and energy for making projects both impactful and enjoyable. I translate learnings into streamlined processes that boost efficiency and reward teams, turning data into smarter, faster decisions.…I’m a marketing and project management professional based in Birmingham, with 10+ years turning ideas into campaigns that connect, inspire, and deliver results. I lead end-to-end marketing projects from strategy to post-campaign insights, shaping timelines, creative briefs, launches, and performance analysis to strengthen brand presence and engagement. I love bringing people together with curiosity and creativity, using data for smarter decisions and energy for making projects both impactful and enjoyable. I translate learnings into streamlined processes that boost efficiency and reward teams, turning data into smarter, faster decisions.

Available to hire

I’m a marketing and project management professional based in Birmingham, with 10+ years turning ideas into campaigns that connect, inspire, and deliver results. I lead end-to-end marketing projects from strategy to post-campaign insights, shaping timelines, creative briefs, launches, and performance analysis to strengthen brand presence and engagement. I love bringing people together with curiosity and creativity, using data for smarter decisions and energy for making projects both impactful and enjoyable. I translate learnings into streamlined processes that boost efficiency and reward teams, turning data into smarter, faster decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Bulgarian

Advanced

Work Experience

Project Manager | Campaign & Social Media Lead at Screwfix Spares Ltd

June 1, 2024 - Present

Drive end-to-end marketing projects and campaigns, shaping timelines, creative briefs, launches, and performance analysis from concept to completion. Own key brand assets including social calendars, newsletters, brochures, and campaign landing pages, ensuring every piece reflects the brand and delivers real impact. Collaborate closely with creative, digital, and trading teams to keep projects aligned and flowing smoothly. Present clear updates and actionable insights to stakeholders, turning data into smarter, faster decisions. Translate post-campaign learnings into streamlined processes that improve delivery efficiency, effectiveness, and team reward.

Social Media & Customer Success Manager at Screwfix Spares Ltd

May 1, 2024 - October 21, 2025

Developed and delivered brand strategies for B2C markets while leading targeted campaigns for B2B audiences across social and email platforms. Took full ownership of ratings and reviews across Trustpilot, Trusted Shops, and Google, strengthening brand reputation and driving a steady increase in positive feedback. Led brand reputation and community growth efforts — boosting positive reviews and building the #Fix It Yourself community. Used monthly marketing insights to shape strategic campaigns aligned with business objectives. Managed and mentored a small team, driving daily priorities and creative output. Launched tailored influencer and partnership campaigns across Facebook, Instagram, LinkedIn, TikTok, and X.

Social Media Executive at Distribution Services Ltd / Social Media

July 1, 2018 - October 21, 2025

Managed paid social campaigns, using analytics to track performance and guide strategy. Contributed to creative campaign ideas and daily content for B2C social channels. Researched and applied new tools and trends to boost engagement and visibility. Handled social customer service, ensuring prompt and effective responses.