This project involved designing a comprehensive social media campaign for FASL, an organic brand specializing in Himalayan Pink Salt and natural spice blends. The campaign was strategically planned to enhance brand visibility and convey product benefits through engaging visuals and informative content. Key elements included: Instagram Grid Planning: A well-structured Instagram grid layout was created to maintain visual consistency and storytelling flow. The grid was designed with a mix of product highlights, health benefits, and lifestyle visuals to engage the audience and reflect brand authenticity. Visuals & Content Creation: Custom graphics and thematic color palettes were used to represent different products, such as Himalayan Pink Salt, Garlic Blend, Rosemary Blend, Crushed Red Pepper Flakes, Dry Mint, and Dry Rosemary. Each visual element was crafted to emphasize the purity and natural origins of the products, with clear branding and minimalistic design.…This project involved designing a comprehensive social media campaign for FASL, an organic brand specializing in Himalayan Pink Salt and natural spice blends. The campaign was strategically planned to enhance brand visibility and convey product benefits through engaging visuals and informative content. Key elements included: Instagram Grid Planning: A well-structured Instagram grid layout was created to maintain visual consistency and storytelling flow. The grid was designed with a mix of product highlights, health benefits, and lifestyle visuals to engage the audience and reflect brand authenticity. Visuals & Content Creation: Custom graphics and thematic color palettes were used to represent different products, such as Himalayan Pink Salt, Garlic Blend, Rosemary Blend, Crushed Red Pepper Flakes, Dry Mint, and Dry Rosemary. Each visual element was crafted to emphasize the purity and natural origins of the products, with clear branding and minimalistic design.

Content StrategistSocial Media FreelancerSocial Media Manager

Lausanne Congress 2024 | Volunteer Graphic Designer

Volunteered as a Graphic Designer for the Lausanne Congress 2024, a major global gathering of over 5,400 leaders from across 200+ nations and territories. This high-profile event focused on collaboration, unity, and vision-casting for global missions and leadership development. Key contributions included: Designing visually cohesive materials aligned with the congress theme, tone, and branding guidelines. Producing digital and print assets such as event slides, signage, promotional content, and visual aids for presentations. Collaborating remotely with a diverse international team to ensure designs met cultural sensitivity and accessibility standards. Supporting the communications and media team with timely visual content for pre-congress promotion and real-time updates during the event. This experience emphasized cross-cultural communication, agility in a fast-paced environment, and the power of design to support meaningful global collaboration. graphicdesign eventbranding volunteerwork lausanne2024 visualcommunication leadership globalgathering nonprofitdesign…Volunteered as a Graphic Designer for the Lausanne Congress 2024, a major global gathering of over 5,400 leaders from across 200+ nations and territories. This high-profile event focused on collaboration, unity, and vision-casting for global missions and leadership development. Key contributions included: Designing visually cohesive materials aligned with the congress theme, tone, and branding guidelines. Producing digital and print assets such as event slides, signage, promotional content, and visual aids for presentations. Collaborating remotely with a diverse international team to ensure designs met cultural sensitivity and accessibility standards. Supporting the communications and media team with timely visual content for pre-congress promotion and real-time updates during the event. This experience emphasized cross-cultural communication, agility in a fast-paced environment, and the power of design to support meaningful global collaboration. graphicdesign eventbranding volunteerwork lausanne2024 visualcommunication leadership globalgathering nonprofitdesign

Content StrategistSocial Media FreelancerSocial Media Manager

Blisswag | Social Content Design for Dog Wellness

Worked on developing a visually consistent and emotionally engaging content strategy for Blisswag, a wellness brand focused on natural hemp-based products for dogs. The project aimed to build brand trust, educate pet owners, and enhance online visibility through a curated visual experience. Key contributions included: Designing Instagram creatives that resonate with dog lovers, using warm tones, playful typography, and compelling imagery. Showcasing product benefits through clean, concise layouts and paw-friendly messaging like “Live Love Woof” and “Best Hemp oil for your best buddy.” Creating a social media grid that balances product promotion with pet lifestyle content, reinforcing the brand’s friendly and caring identity. Integrating brand colors, fonts, and visual motifs (like paw icons) to enhance recall and maintain consistency across all assets. This content strategy strengthened Blisswag’s presence on social platforms, promoted product awareness, and positioned the brand as a trustworthy name in natural pet wellness. branding contentstrategy petbranding socialmediadesign visualidentity contentcreation dogwellness graphicdesign…Worked on developing a visually consistent and emotionally engaging content strategy for Blisswag, a wellness brand focused on natural hemp-based products for dogs. The project aimed to build brand trust, educate pet owners, and enhance online visibility through a curated visual experience. Key contributions included: Designing Instagram creatives that resonate with dog lovers, using warm tones, playful typography, and compelling imagery. Showcasing product benefits through clean, concise layouts and paw-friendly messaging like “Live Love Woof” and “Best Hemp oil for your best buddy.” Creating a social media grid that balances product promotion with pet lifestyle content, reinforcing the brand’s friendly and caring identity. Integrating brand colors, fonts, and visual motifs (like paw icons) to enhance recall and maintain consistency across all assets. This content strategy strengthened Blisswag’s presence on social platforms, promoted product awareness, and positioned the brand as a trustworthy name in natural pet wellness. branding contentstrategy petbranding socialmediadesign visualidentity contentcreation dogwellness graphicdesign

Content StrategistSocial Media FreelancerSocial Media Manager

Earthyresto | Social Media Design & Visual Strategy

Led the visual content strategy and execution for Earthyresto, a premium mushroom coffee brand, with the goal of crafting a compelling and cohesive social media presence. This project involved developing a visual identity that highlights the brand’s earthy sophistication and wellness-forward messaging. Curated a series of visually engaging Instagram posts and product visuals, balancing aesthetic appeal with brand storytelling. The work included: Designing Instagram creatives that aligned with the brand’s tone—warm, natural, and inviting. Integrating typography, imagery, and product features to enhance visual hierarchy and brand recall. Creating mood-consistent layouts and compositions that support the premium, health-conscious positioning of the product. Applying consistent branding elements such as logos, color palettes, and messaging (“Wake up and smell the coffee,” “Fix it with coffee!”) to foster recognition and emotional connection. The final output contributed to a strong digital brand presence, improved engagement, and a recognizable feed that supports product marketing and customer experience. branding visualstrategy contentdesign socialmedia graphicdesign contentcreation coffeebrand…Led the visual content strategy and execution for Earthyresto, a premium mushroom coffee brand, with the goal of crafting a compelling and cohesive social media presence. This project involved developing a visual identity that highlights the brand’s earthy sophistication and wellness-forward messaging. Curated a series of visually engaging Instagram posts and product visuals, balancing aesthetic appeal with brand storytelling. The work included: Designing Instagram creatives that aligned with the brand’s tone—warm, natural, and inviting. Integrating typography, imagery, and product features to enhance visual hierarchy and brand recall. Creating mood-consistent layouts and compositions that support the premium, health-conscious positioning of the product. Applying consistent branding elements such as logos, color palettes, and messaging (“Wake up and smell the coffee,” “Fix it with coffee!”) to foster recognition and emotional connection. The final output contributed to a strong digital brand presence, improved engagement, and a recognizable feed that supports product marketing and customer experience. branding visualstrategy contentdesign socialmedia graphicdesign contentcreation coffeebrand

Content StrategistSocial Media FreelancerSocial Media Manager

Visual Branding and Engagement: Social Media Content Strategy

Crafted and executed social media content strategies aligned with the brand's vision and identity, contributing to a strengthened online presence and increased audience engagement. Through strategic content planning and effective collaboration, the project successfully supported digital marketing goals, enhancing brand visibility and driving community interaction across key platforms.…

Content StrategistSocial Media FreelancerSocial Media Manager

Savoirivree | Visual Strategist

Developed and implemented a meticulously planned Instagram grid strategy to ensure visual consistency and strong brand alignment for the client’s social media presence. This involved curating and sequencing posts to create a cohesive and engaging content flow, enhancing overall audience experience and reinforcing the brand identity across the platform. designer branding…

Content StrategistSocial Media FreelancerSocial Media Manager

Saint Francis Schools and Colleges | Admission Campaign 2025

Led the successful execution of admission campaigns for Saint Francis Schools and Colleges, leveraging compelling digital strategies to boost student enrollment. The project involved the creation of visually engaging Instagram grids, carousel posts, and ad creatives, all designed to ensure brand consistency and maximize audience engagement. Strategic Facebook and Instagram advertising played a pivotal role in driving inquiries and conversions, resulting in a notable increase in admissions. This project showcased expertise in social media marketing, visual design, and advertising strategy to achieve targeted educational goals.…Led the successful execution of admission campaigns for Saint Francis Schools and Colleges, leveraging compelling digital strategies to boost student enrollment. The project involved the creation of visually engaging Instagram grids, carousel posts, and ad creatives, all designed to ensure brand consistency and maximize audience engagement. Strategic Facebook and Instagram advertising played a pivotal role in driving inquiries and conversions, resulting in a notable increase in admissions. This project showcased expertise in social media marketing, visual design, and advertising strategy to achieve targeted educational goals.

Content StrategistSocial Media Manager