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I am a results-driven CRM and operations professional based in Jacksonville, FL, with a Master of International Business from the University of Florida. I help firms optimize data, streamline processes, and drive growth through targeted marketing and cross-functional collaboration. Throughout my career, I have built and maintained large contact databases, led catering events, and driven B2B SaaS sales, leveraging tools like InterAction, DealCloud, Salesforce, and strong analytics to inform strategy and improve outreach.…I am a results-driven CRM and operations professional based in Jacksonville, FL, with a Master of International Business from the University of Florida. I help firms optimize data, streamline processes, and drive growth through targeted marketing and cross-functional collaboration. Throughout my career, I have built and maintained large contact databases, led catering events, and driven B2B SaaS sales, leveraging tools like InterAction, DealCloud, Salesforce, and strong analytics to inform strategy and improve outreach.

Michelle Liu

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I am a results-driven CRM and operations professional based in Jacksonville, FL, with a Master of International Business from the University of Florida. I help firms optimize data, streamline processes, and drive growth through targeted marketing and cross-functional collaboration. Throughout my career, I have built and maintained large contact databases, led catering events, and driven B2B SaaS sales, leveraging tools like InterAction, DealCloud, Salesforce, and strong analytics to inform strategy and improve outreach.…I am a results-driven CRM and operations professional based in Jacksonville, FL, with a Master of International Business from the University of Florida. I help firms optimize data, streamline processes, and drive growth through targeted marketing and cross-functional collaboration. Throughout my career, I have built and maintained large contact databases, led catering events, and driven B2B SaaS sales, leveraging tools like InterAction, DealCloud, Salesforce, and strong analytics to inform strategy and improve outreach.

Available to hire

I am a results-driven CRM and operations professional based in Jacksonville, FL, with a Master of International Business from the University of Florida. I help firms optimize data, streamline processes, and drive growth through targeted marketing and cross-functional collaboration.

Throughout my career, I have built and maintained large contact databases, led catering events, and driven B2B SaaS sales, leveraging tools like InterAction, DealCloud, Salesforce, and strong analytics to inform strategy and improve outreach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

CRM Coordinator at Crowell & Moring

March 1, 2024 - Present

Maintained a database of 110K+ contacts and 50K+ company records for a firm with 1K+ attorneys. Tracked real-time go-to-market efforts and utilized online and LinkedIn research to maintain up-to-date client and alumni records. Prepared data for system migration from InterAction to DealCloud and conducted User Acceptance Testing (UAT) to ensure successful integration. Collaborated cross-functionally to support marketing, business development, and international teams by preparing and managing targeted marketing lists to enhance outreach effectiveness.

Operations Manager at Fuji Sushi

June 1, 2015 - February 29, 2024

Led operational change initiatives to adapt to environmental factors and optimize performance, boosting sales by 50% during COVID and sustaining a 25% increase post-COVID. Streamlined hiring and onboarding by implementing structured service training, resulting in a 12% boost in customer service ratings. Directed full-cycle planning and execution of 50+ catering events annually, successfully gaining community support and recognition. Managed financial and legal documentation by tracking monthly revenue, expenses, and I-9 forms, ensuring accurate reporting and regulatory compliance.

Account Executive at Yelp

April 1, 2023 - October 31, 2023

Drove B2B SaaS sales in digital marketing by managing a 1K+ lead pipeline in Salesforce, surpassing sales targets by 10%. Developed relationships with former clients by addressing pain points and delivering innovative solutions, achieving a 4:1 DM-to-pitch ratio, exceeding the company average of 5:1.

Marketing Intern at Iconic Steps

March 1, 2020 - May 31, 2020

Standardized marketing content and designed Adobe templates, increasing brand consistency, streamlining operations, and boosting click-through rates up to 6.34%. Facilitated CRM launch by migrating and cleaning 1K+ client records from Excel, enhancing data accuracy, strengthening client management, and driving business development growth.