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Hello, I’m Mohamed Basem, a senior graphic designer leading a premium B2B marketing agency focused on the Saudi and Gulf markets. I design social media creatives and corporate marketing materials, shaping brand identities and visual narratives that align with business goals and professional communication. Beyond delivering exceptional visuals, I mentor design teams, steer creative direction, and embrace AI-powered workflows to boost efficiency and innovation. I adapt visual directions across industries while preserving brand clarity and impact, ensuring every asset supports strategic marketing outcomes.…Hello, I’m Mohamed Basem, a senior graphic designer leading a premium B2B marketing agency focused on the Saudi and Gulf markets. I design social media creatives and corporate marketing materials, shaping brand identities and visual narratives that align with business goals and professional communication. Beyond delivering exceptional visuals, I mentor design teams, steer creative direction, and embrace AI-powered workflows to boost efficiency and innovation. I adapt visual directions across industries while preserving brand clarity and impact, ensuring every asset supports strategic marketing outcomes.

Mohamed Basem

Graphic Designer, Brand Designer, Presentation Designer, +3

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Hello, I’m Mohamed Basem, a senior graphic designer leading a premium B2B marketing agency focused on the Saudi and Gulf markets. I design social media creatives and corporate marketing materials, shaping brand identities and visual narratives that align with business goals and professional communication. Beyond delivering exceptional visuals, I mentor design teams, steer creative direction, and embrace AI-powered workflows to boost efficiency and innovation. I adapt visual directions across industries while preserving brand clarity and impact, ensuring every asset supports strategic marketing outcomes.…Hello, I’m Mohamed Basem, a senior graphic designer leading a premium B2B marketing agency focused on the Saudi and Gulf markets. I design social media creatives and corporate marketing materials, shaping brand identities and visual narratives that align with business goals and professional communication. Beyond delivering exceptional visuals, I mentor design teams, steer creative direction, and embrace AI-powered workflows to boost efficiency and innovation. I adapt visual directions across industries while preserving brand clarity and impact, ensuring every asset supports strategic marketing outcomes.

Available to hire

Hello, I’m Mohamed Basem, a senior graphic designer leading a premium B2B marketing agency focused on the Saudi and Gulf markets. I design social media creatives and corporate marketing materials, shaping brand identities and visual narratives that align with business goals and professional communication.

Beyond delivering exceptional visuals, I mentor design teams, steer creative direction, and embrace AI-powered workflows to boost efficiency and innovation. I adapt visual directions across industries while preserving brand clarity and impact, ensuring every asset supports strategic marketing outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

Work Experience

Senior Graphic Designer at Zeta Media Agency

January 1, 2024 - January 1, 2026

Lead and mentor design teams, guide creative direction, and ensure consistent quality across all visual outputs. Manage complete design lifecycles from concept to delivery, maintain brand coherence, and meet project deadlines. Collaborate with clients and marketing units to convert business goals into impactful visual strategies that enhance engagement. Create innovative brand identities and campaigns that strengthen positioning and boost market visibility. Supervise the development of digital and print materials, ensure design accuracy, and uphold flawless production standards. Apply AI-powered tools and advanced design technologies to optimize workflows and elevate creative performance. Stay attuned to evolving design trends and storytelling techniques to produce relevant, forward-thinking visuals. Balance leadership and creative execution, cultivate a collaborative, detail-oriented, and innovation-driven design culture. Define and maintain comprehensive brand guidelines to ensure co

Graphic Designer at Zeta Media Agency

January 1, 2023 - December 31, 2024

Shaped distinctive brand identities and logo systems that reflected the client's vision and strengthened market positioning. Directed the design of corporate profiles and portfolios, combining narrative and modern aesthetics to reinforce brand image. Produced cohesive marketing campaigns and materials for print and digital media, ensuring accuracy and visual harmony. Designed engaging social media visuals that increased audience interaction and aligned with each platform's creative direction. Delivered motion design and animated videos that simplified complex ideas into captivating visual stories. Enhanced photos through expert editing and color correction to maintain consistent, professional visual standards. Prepared precise, press-ready files adhering to technical requirements for flawless print execution. Applied advanced principles of composition, color psychology, and visual balance to achieve clarity and visual impact. Maintained consistent visual identity across all communicati

Graphic Designer at Freelance

January 1, 2022 - December 31, 2023

Delivered customized branding and design solutions adapted to the unique needs of clients across various industries. Crafted distinctive logos, visual identities, and marketing materials that strengthened brand presence and audience recognition. Designed engaging digital assets for social media, websites, and online campaigns, emphasizing clarity and visual appeal. Managed complete project lifecycles, ensuring timely delivery, design precision, and client satisfaction. Collaborated closely with clients to refine creative concepts, define strategic objectives, and achieve impactful visual results. Stayed current with emerging design trends and digital tools to produce innovative and competitive visual solutions.

Photographer & Photo Retoucher at Freelance

January 1, 2019 - December 31, 2022

Captured weddings, events, and private sessions with an emphasis on authentic storytelling and emotional resonance. Operated and fine-tuned professional cameras, lenses, and lighting setups to achieve consistent, high-quality results in diverse settings. Applied creative composition, framing, and perspective techniques to craft visually compelling and expressive imagery. Balanced natural and artificial lighting to enhance depth, maintain color accuracy, and ensure optimal exposure. Performed advanced retouching in Adobe Photoshop and Lightroom, enhancing detail, tone, and visual harmony. Delivered carefully curated photo collections formatted for both print and digital presentation. Conducted pre-shoot consultations to align creative direction with client vision and project goals. Explored emerging photography methods, visual trends, and equipment innovations to advance creative and technical standards. Utilized smartphone photography tools to produce professional-grade visual content

Senior Graphic Designer at Leads B2B Marketing Agency

January 1, 2026 - Present

Design social media creatives and corporate marketing materials for a Saudi B2B agency serving Gulf-based clients. • Create social media designs that align with brand positioning, campaign goals, and the communication style expected in B2B and corporate marketing. • Contribute to PowerPoint presentations and company profiles, turning service information into clear, structured, and visually compelling layouts. • Develop stronger expertise in B2B and corporate design through hands-on work on agency projects targeting Saudi and Gulf markets. • Adapt visual directions across different client industries while maintaining consistency, professionalism, and brand clarity. • Support the production of polished creative assets that balance strong aesthetics with strategic business communication. • Strengthen presentation design skills through real client work, including business decks and company profile materials. • Collaborate with the team to deliver modern, high-quality visuals that reflect the agency’s premium B2B positioning.

Senior Graphic Designer at Zeta Media Agency

January 1, 2026 - Present

Lead and mentor design teams, guide creative direction, and ensure consistent quality across all visual outputs. Manage complete design lifecycles from concept to delivery, maintain brand coherence, and meet project deadlines. Collaborate with clients and marketing units to convert business goals into impactful visual strategies that enhance engagement. Create innovative brand identities and campaigns that strengthen positioning and boost market visibility. Supervise digital and print materials, ensure design accuracy, and uphold flawless production standards. Apply AI-powered tools and advanced design technologies to optimize workflows and elevate creative performance. Stay attuned to evolving design trends and storytelling techniques to produce relevant, forward-thinking visuals. Balance leadership with hands-on design, cultivate a collaborative, detail-oriented, and innovation-driven culture. Define and maintain comprehensive brand guidelines to ensure cohesive identity across platf

Graphic Designer at Zeta Media Agency

January 1, 2024 - January 1, 2026

Shaped distinctive brand identities and logo systems reflecting client visions, reinforced market positioning. Directed the design of corporate profiles and portfolios, combining narrative with modern aesthetics. Produced cohesive marketing campaigns and materials for print and digital media. Designed engaging social media visuals aligned with each platform's creative direction. Delivered motion design and animated videos that simplify complex ideas into captivating stories. Enhanced photos through editing and color correction to maintain consistency. Prepared precise, press-ready files for flawless print. Applied principles of composition and color psychology to achieve visual impact. Maintained consistent visual identity across channels; leveraged AI-assisted tools to streamline ideation and automate tasks. Collaborated with marketing and content teams to translate strategy into visuals.

Education

Technical Institute of Nursing at Zagazig University

January 1, 2019 - May 4, 2026

at Technical Institute of Nursing, Zagazig University

January 1, 2019 - May 4, 2026