I am a Creative Leader and Associate Creative Director with over 12 years of experience driving integrated campaigns for global brands. My expertise lies in transforming strategic concepts into captivating creative outputs, leveraging storytelling, design, motion, and digital-first thinking to create impactful brand stories. Leading cross-functional teams, I thrive on building trend-driven campaigns that not only boost engagement but also secure new business and elevate brand presence. Throughout my career, I have successfully developed social-first content optimized for platforms like TikTok, Instagram Reels, and YouTube Shorts, cumulatively garnering over 10 million views and significantly improving engagement rates. I am passionate about mentoring creatives, optimizing workflows, and integrating AI tools with traditional creative processes to deliver innovative and quality creative solutions consistently.…

M. MAGDY

I am a Creative Leader and Associate Creative Director with over 12 years of experience driving integrated campaigns for global brands. My expertise lies in transforming strategic concepts into captivating creative outputs, leveraging storytelling, design, motion, and digital-first thinking to create impactful brand stories. Leading cross-functional teams, I thrive on building trend-driven campaigns that not only boost engagement but also secure new business and elevate brand presence. Throughout my career, I have successfully developed social-first content optimized for platforms like TikTok, Instagram Reels, and YouTube Shorts, cumulatively garnering over 10 million views and significantly improving engagement rates. I am passionate about mentoring creatives, optimizing workflows, and integrating AI tools with traditional creative processes to deliver innovative and quality creative solutions consistently.…

Available to hire

I am a Creative Leader and Associate Creative Director with over 12 years of experience driving integrated campaigns for global brands. My expertise lies in transforming strategic concepts into captivating creative outputs, leveraging storytelling, design, motion, and digital-first thinking to create impactful brand stories. Leading cross-functional teams, I thrive on building trend-driven campaigns that not only boost engagement but also secure new business and elevate brand presence.

Throughout my career, I have successfully developed social-first content optimized for platforms like TikTok, Instagram Reels, and YouTube Shorts, cumulatively garnering over 10 million views and significantly improving engagement rates. I am passionate about mentoring creatives, optimizing workflows, and integrating AI tools with traditional creative processes to deliver innovative and quality creative solutions consistently.

See more

Language

Arabic
Fluent
English
Advanced

Work Experience

Creative Manager at OMD Egypt
January 1, 2020 - August 19, 2025
Led the creative department, managing concept development, design, and production for integrated digital, TV, and social campaigns. Directed multimedia projects including video, photography, and illustration, aligning creative storytelling with business objectives. Successfully won and retained key accounts, contributing to agency growth and recognition. Mentored junior creatives and collaborated with HR to establish training programs, enhancing team productivity and creative standards.
Visual & Motion Director at Arla Foods
January 1, 2020 - Present
Directed creative strategy and execution for campaigns across Arla, Puck, Lurpak, and Kraft, ensuring alignment with brand tone and regional objectives. Spearheaded social-first creative content for TikTok, Instagram Reels, and YouTube Shorts, achieving over 10 million views and a 25% year-on-year engagement increase. Led influencer activations such as the Arla Protein Shake Challenge, boosting viral adoption among Gen Z audiences. Managed over 150 asset deliveries annually while maintaining high creative standards and brand consistency. Introduced trend-tracking sessions to keep the team updated with evolving content formats. Optimized project management processes resulting in 20% faster delivery cycles without compromising quality.
Creative Manager at OMD Egypt
January 1, 2020 - August 19, 2025
Led the creative department, overseeing concept development, design, and production for integrated digital, TV, and social campaigns. Directed multimedia projects aligning storytelling with client business goals. Successfully won and retained key accounts through strategic creative solutions. Mentored junior creatives and partnered with HR to launch training programs increasing team productivity and standards.
Visual & Motion Director at Arla Foods
January 1, 2020 - Present
Directed creative strategy and execution for campaigns across Arla, Puck, Lurpak, and Kraft brands, ensuring visuals align with brand tone and regional goals. Spearheaded social-first content for TikTok, Instagram Reels, and YouTube Shorts, delivering over 10 million views and a 25% year-over-year engagement increase. Led influencer activations such as the Arla Protein Shake Challenge, driving viral engagement among Gen Z. Managed over 150 creative assets annually under tight deadlines while maintaining quality. Introduced trend-tracking sessions for the creative team and optimized project workflows to achieve 20% faster delivery.
Creative Manager at OMD Egypt
January 1, 2020 - August 19, 2025
Led the creative department ensuring timely delivery and high-quality standards across projects. Identified training needs collaboratively with HR and directed production of photography, video, and illustration projects to align creative solutions with business objectives and trends.
Visual and Motion Director at Arla Foods
January 1, 2020 - Present
As Visual and Motion Director, I created bold, scroll-stopping content for leading brands such as Arla, Lurpak, and Puck, spanning from short-form videos to full campaign visuals. I translated strategy into creative executions that connect, steering projects from concept through to delivery with a focus on freshness and trend-driven content. I collaborated with brand teams to ensure visuals aligned with strategy and tone of voice, leading visual directions, briefing and guiding designers and editors, and supporting campaign strategy by creating assets for influencer collaborations, product launches, and social media challenges.
Senior Motion Graphic Artist at OMD Egypt
January 1, 2018 - August 19, 2025
Designed and animated motion graphics for digital and social campaigns including branded content and advertisements. Translated creative briefs into engaging visuals tailored to platform specifications. Collaborated with creative and strategy teams to ensure cohesive campaign execution across media channels. Led projects from start to finish delivering award-quality motion content within tight deadlines.
Senior Motion Graphic Artist at OMD Egypt
January 1, 2018 - August 19, 2025
Designed and animated motion graphics for digital and social campaigns including branded content and advertisements. Translated creative briefs into engaging visual stories optimized for various platforms. Collaborated with strategy and creative teams to ensure cohesion. Delivered award-winning motion content within strict deadlines.
Senior Motion Graphic Artist at OMD Egypt
January 1, 2018 - August 19, 2025
Designed and animated motion graphics for digital campaigns and branded videos, turning creative briefs into visually engaging content with strong storytelling. Collaborated with creative and strategy teams to ensure cohesive visual direction and led projects from concept to delivery with a focus on quality and creativity.
Senior Motion Graphic Artist at Rotana TV
January 1, 2016 - August 19, 2025
Produced broadcast design packages such as intros, outros, and bumpers to ensure high-quality visuals across TV shows. Directed promotional campaigns that enhanced brand visibility and on-air engagement. Supervised and mentored junior designers to maintain quality and consistency of deliverables.
Senior Motion Graphic Artist at Rotana TV
January 1, 2016 - August 19, 2025
Produced broadcast design packages such as intros, outros, and bumpers ensuring consistent high-quality visuals across TV programming. Directed promotional campaigns enhancing brand visibility and audience engagement. Mentored junior designers to uphold quality and consistency in deliverables.
Senior Motion Graphic Artist at Rotana TV Egypt
January 1, 2016 - August 19, 2025
Created programs and show packages including intros, outros, and breaks to ensure consistency and high-quality visuals across TV broadcasting projects. Developed and executed promos, enhanced brand visibility, and mentored junior designers while managing deadlines and creative standards.
Lead Compositor at Mercury Visual Solutions
January 1, 2014 - August 19, 2025
Led the visual effects team, maintaining adherence to high technical and artistic standards. Conducted shot reviews and daily checks to ensure visual continuity. Coordinated with producers and supervisors to guarantee deliverables met schedules and client expectations.
Lead Compositor at Mercury Visual Solutions
January 1, 2014 - August 19, 2025
Led the visual effects team to maintain artistic and technical standards. Conducted internal shot reviews and dailies ensuring visual continuity. Coordinated with producers and supervisors to meet schedules and client expectations.
Lead Compositor at Mercury Visual Solutions
January 1, 2014 - August 19, 2025
Led the visual effects team, optimizing standards and techniques, conducted internal shot reviews and dailies, and communicated closely with coordinators and supervisors to maintain efficiency and artistic standards.

Education

B.A. in Applied Arts at Cairo, Egypt
January 1, 2006 - January 1, 2011
B.A. in Applied Arts at Cairo, Egypt
January 1, 2006 - January 1, 2011

Qualifications

B.A. in Applied Arts
January 1, 2006 - January 1, 2011

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Manufacturing, Telecommunications
    Showreel

    I’m a Creative Art Director & Motion Designer with a passion for turning ideas into visually powerful stories. My work spans across motion graphics, 2D/3D animation, branded content, and social-first storytelling—crafted to engage, inspire, and leave an impact.

    With years of experience leading creative campaigns for global brands in food, entertainment, and tech, I bring together design, animation, and editing to create work that feels fresh, modern, and platform-native. From cinematic promos to snappy TikTok edits, I thrive on pushing concepts beyond “ads” and into authentic experiences.

    This reel showcases a mix of commercial projects, social campaigns, and passion-driven visuals—highlighting versatility in style, storytelling, and execution.

    Let’s create something unforgettable together.