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Hi! I'm Mohamed Morshedy, a Senior Copywriter with over 8 years of experience crafting data-driven storytelling and cross-channel campaigns that truly connect with audiences. I specialize in turning creative content into measurable revenue and enjoy leading creative teams to deliver impactful results at scale. Throughout my career, I've developed bilingual marketing content, managed engaging social media strategies, and mentored junior copywriters. I’m passionate about brand positioning and ensuring every piece of content reflects a strong, customer-first voice.…Hi! I'm Mohamed Morshedy, a Senior Copywriter with over 8 years of experience crafting data-driven storytelling and cross-channel campaigns that truly connect with audiences. I specialize in turning creative content into measurable revenue and enjoy leading creative teams to deliver impactful results at scale. Throughout my career, I've developed bilingual marketing content, managed engaging social media strategies, and mentored junior copywriters. I’m passionate about brand positioning and ensuring every piece of content reflects a strong, customer-first voice.

Mohamed Morshedy

Copywriter, Content Creator, Marketing Strategist

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Hi! I'm Mohamed Morshedy, a Senior Copywriter with over 8 years of experience crafting data-driven storytelling and cross-channel campaigns that truly connect with audiences. I specialize in turning creative content into measurable revenue and enjoy leading creative teams to deliver impactful results at scale. Throughout my career, I've developed bilingual marketing content, managed engaging social media strategies, and mentored junior copywriters. I’m passionate about brand positioning and ensuring every piece of content reflects a strong, customer-first voice.…Hi! I'm Mohamed Morshedy, a Senior Copywriter with over 8 years of experience crafting data-driven storytelling and cross-channel campaigns that truly connect with audiences. I specialize in turning creative content into measurable revenue and enjoy leading creative teams to deliver impactful results at scale. Throughout my career, I've developed bilingual marketing content, managed engaging social media strategies, and mentored junior copywriters. I’m passionate about brand positioning and ensuring every piece of content reflects a strong, customer-first voice.

Available to hire

Hi! I’m Mohamed Morshedy, a Senior Copywriter with over 8 years of experience crafting data-driven storytelling and cross-channel campaigns that truly connect with audiences. I specialize in turning creative content into measurable revenue and enjoy leading creative teams to deliver impactful results at scale.

Throughout my career, I’ve developed bilingual marketing content, managed engaging social media strategies, and mentored junior copywriters. I’m passionate about brand positioning and ensuring every piece of content reflects a strong, customer-first voice.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Arabic

Advanced

Work Experience

Senior Copywriter at ALDAR Properties

February 1, 2025 - Present

Developed bilingual marketing content across multiple platforms including email campaigns, websites, WhatsApp/SMS, and event materials. Crafted compelling, brand-aligned copy that reflects company tone and strategic positioning with a customer-first approach. Led copy ideation and execution for product launches, community campaigns, and customer engagement events. Delivered high-performing headlines, taglines, subject lines, and CTAs that improved conversion rates. Collaborated closely with design and digital teams to ensure alignment between copy, visual storytelling, and user experience.

Copywriter at Reportage Properties

January 31, 2025 - August 3, 2025

Created persuasive copy and storytelling concepts for high-performing brand campaigns across digital, print, and social channels. Partnered with sales and marketing teams to tailor messaging for different funnel stages, boosting lead quality and conversions. Designed and executed targeted social media strategies to improve audience engagement and click-through rates. Authored and optimized blogs, video scripts, social posts, and promotional content aimed at driving user actions.

Content Manager at Mastery Academy

September 30, 2024 - August 3, 2025

Developed a social media strategy that increased website traffic by 500%. Led a team of 7 content creators, providing training and mentorship to elevate their content creation skills. Executed targeted social media campaigns leveraging digital channels to improve conversion rates by 20%. Developed influencer collaboration strategies that boosted social media engagement by 150% and increased conversions by 37%. Mentored junior copywriters with structured feedback and skill development, improving content quality and audience engagement.

Content Specialist at netleez

August 31, 2021 - August 3, 2025

Developed social media strategies to effectively reach target audiences and meet marketing goals. Produced SEO-friendly content optimized for conversion. Researched current content and consumer trends to maintain relevance and appeal. Crafted compelling content across platforms which resulted in a 30% increase in lead generation and 20% growth in customer acquisition.