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I am a strategic social media community management, customer care, and social listening leader with over 8 years of experience driving online engagement, improving customer experience, and resolving complex digital crises across global B2B and B2C brands. I have proven success managing regional teams, delivering measurable improvements in engagement, and transforming insights into actionable strategies. I am expert in social management tools and sentiment analysis platforms, continually innovating to connect brands with their audiences in meaningful ways. Throughout my career, I have led teams across multiple countries, developed crisis communication protocols, and built custom listening dashboards to enable real-time sentiment tracking. Passionate about training and onboarding, I ensure my teams achieve full tool proficiency quickly. I thrive in fast-paced environments collaborating cross-functionally with data, finance, and operations to align community KPIs with revenue performance. I look forward to continuing to help brands build deeper connections through data-driven social strategies.…I am a strategic social media community management, customer care, and social listening leader with over 8 years of experience driving online engagement, improving customer experience, and resolving complex digital crises across global B2B and B2C brands. I have proven success managing regional teams, delivering measurable improvements in engagement, and transforming insights into actionable strategies. I am expert in social management tools and sentiment analysis platforms, continually innovating to connect brands with their audiences in meaningful ways. Throughout my career, I have led teams across multiple countries, developed crisis communication protocols, and built custom listening dashboards to enable real-time sentiment tracking. Passionate about training and onboarding, I ensure my teams achieve full tool proficiency quickly. I thrive in fast-paced environments collaborating cross-functionally with data, finance, and operations to align community KPIs with revenue performance. I look forward to continuing to help brands build deeper connections through data-driven social strategies.

Mohamed Sdiek

Community Manager, Social Media Manager, Marketing Strategist, +3

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I am a strategic social media community management, customer care, and social listening leader with over 8 years of experience driving online engagement, improving customer experience, and resolving complex digital crises across global B2B and B2C brands. I have proven success managing regional teams, delivering measurable improvements in engagement, and transforming insights into actionable strategies. I am expert in social management tools and sentiment analysis platforms, continually innovating to connect brands with their audiences in meaningful ways. Throughout my career, I have led teams across multiple countries, developed crisis communication protocols, and built custom listening dashboards to enable real-time sentiment tracking. Passionate about training and onboarding, I ensure my teams achieve full tool proficiency quickly. I thrive in fast-paced environments collaborating cross-functionally with data, finance, and operations to align community KPIs with revenue performance. I look forward to continuing to help brands build deeper connections through data-driven social strategies.…I am a strategic social media community management, customer care, and social listening leader with over 8 years of experience driving online engagement, improving customer experience, and resolving complex digital crises across global B2B and B2C brands. I have proven success managing regional teams, delivering measurable improvements in engagement, and transforming insights into actionable strategies. I am expert in social management tools and sentiment analysis platforms, continually innovating to connect brands with their audiences in meaningful ways. Throughout my career, I have led teams across multiple countries, developed crisis communication protocols, and built custom listening dashboards to enable real-time sentiment tracking. Passionate about training and onboarding, I ensure my teams achieve full tool proficiency quickly. I thrive in fast-paced environments collaborating cross-functionally with data, finance, and operations to align community KPIs with revenue performance. I look forward to continuing to help brands build deeper connections through data-driven social strategies.

Available to hire

I am a strategic social media community management, customer care, and social listening leader with over 8 years of experience driving online engagement, improving customer experience, and resolving complex digital crises across global B2B and B2C brands. I have proven success managing regional teams, delivering measurable improvements in engagement, and transforming insights into actionable strategies. I am expert in social management tools and sentiment analysis platforms, continually innovating to connect brands with their audiences in meaningful ways.

Throughout my career, I have led teams across multiple countries, developed crisis communication protocols, and built custom listening dashboards to enable real-time sentiment tracking. Passionate about training and onboarding, I ensure my teams achieve full tool proficiency quickly. I thrive in fast-paced environments collaborating cross-functionally with data, finance, and operations to align community KPIs with revenue performance. I look forward to continuing to help brands build deeper connections through data-driven social strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Fluent

Work Experience

Community Management & Social Listening Lead at Create Group

January 1, 2021 - Present

Supervised, directed, and assigned community managers across all accounts, ensuring quality control and adequate coverage. Led a regional team of 15+ community managers across three countries, achieving a significant reduction in average response time and increasing engagement with consistent tone of voice. Developed crisis communication strategies resolving over 50 major brand incidents with minimal fallout while strengthening stakeholder trust. Built listening dashboards and customized reporting frameworks using Sprinklr, Meltwater, and Brandwatch for real-time sentiment tracking, reducing escalation time. Streamlined onboarding and training for new hires to ensure full tool proficiency within two weeks through customized learning paths and SOPs. Collaborated with data, finance, and operations leaders to link community KPIs with revenue performance.

Senior Social Media Executive at Create Group

January 1, 2021 - August 25, 2025

Oversaw editorial calendars, content QA, and approvals across multiple regional brands. Managed day-to-day client communications, delivering timely updates, strategic recommendations, and performance insights. Handled community moderation and proactive audience engagement, improving response SLAs by 28%. Supported live events and social shoots, driving seamless activations across touch points. Delivered listening reports on sentiment trends and campaign performance influencing ongoing content strategy.

Social Media Specialist Head at The Planet

September 1, 2018 - August 25, 2025

Managed a team of 5+ members, ensuring quality assurance of team output and following up on deliverables. Coordinated with team director and senior account manager in setting the team's objectives. Served as focal point between account managers, function heads, team director, and clients. Responsible for Fa ta fet channel website by identifying and uploading high-quality content including articles, images, videos, and social media posts aligned with channel goals. Stayed up-to-date with product launches and provided support to clients and the team.

Social Media Specialist at The Planet

February 1, 2018 - August 25, 2025

Worked alongside social media manager to generate new content ideas to drive communications and develop social media strategies. Planned social content and maintained editorial calendar ensuring content is regular, relevant, and engaging. Moderated assigned social media platforms by replying to inquiries, engaging with comments, and responding to messages. Stayed up-to-date with product launches and provided support to clients and the team. Collaborated with content creators and account managers in gathering data about account performance and submitting it to account managers.

Driver Support Representative at Uber

June 1, 2017 - August 25, 2025

Supported the city’s driver operations team as Uber expanded presence. Acted as voice of Uber, consulting driver partners daily and addressing concerns with creative solutions. Responded promptly to driver support issues both in-person and over email.

Community Management & Social Listening Lead at Create Group

April 30, 2025 - August 25, 2025

Supervised, directed, and assigned community managers across all accounts; developed and oversaw employees' work and schedules ensuring adequate coverage and quality control. Led a regional team of 15+ community managers across 3 countries, achieving significant reduction in average response time and increasing engagement with consistent tone of voice. Developed crisis communication strategies resolving 50+ major brand incidents with minimal fallout and built listening dashboards with tools like Sprinklr, Meltwater, and Brandwatch enabling real-time sentiment tracking and reducing escalation time. Streamlined onboarding and training for new hires to full tool proficiency within 2 weeks through customized learning paths and SOPs. Collaborated with data, finance, and operations leaders to link community KPIs with revenue performance.

Senior Social Media Executive at Create Group

January 1, 2021 - August 25, 2025

Oversaw editorial calendars, content QA, and approvals across multiple regional brands. Managed day-to-day client communications delivering timely updates, strategic recommendations, and performance insights. Handled community moderation and proactive audience engagement, improving response SLAs by 28%. Supported live events, social shoots, and content rollouts driving seamless activation across touchpoints. Delivered listening reports on sentiment trends and campaign performance influencing ongoing content strategy.

Social Media Specialist Head at The Planet

September 1, 2018 - August 25, 2025

Managed a team of 5+ members ensuring quality assurance of the team's output. Handled team traffic in terms of task allocation and follow-up on deliverables. Coordinated between account managers, function heads, team director, and clients as focal point. Responsible for Fahtef channel website by identifying and uploading high-quality content aligning with channel goals and interests. Stayed up-to-date with product launches and provided support to clients and team.

Social Media Specialist at The Planet

February 1, 2018 - August 25, 2025

Worked alongside social media manager to generate new content ideas and develop social media strategies. Planned social content and maintained content calendar ensuring regular, relevant, and engaging posts. Moderated assigned social media platforms responding to inquiries, comments, and messages. Stayed current with product launches and provided support to clients and team. Collaborated with content creators and account managers to gather data on account performance and submitted reports.

Driver Support Representative at Uber

June 30, 2017 - August 25, 2025

Supported the city's driver operations team during growth. Acted as voice of Uber consulting driver partners by addressing questions and concerns and finding creative solutions to problems. Responded to driver support issues both in-person and over email promptly.