I'm Mohamed Tayseer Magdy, a results-driven digital marketing specialist with over 5 years of experience managing full-funnel campaigns across automotive, tech, and retail. I excel at turning insights into engaging content and data-driven campaigns that build awareness, generate leads, and drive program registrations. I thrive when collaborating with cross-functional teams to align content, analytics, and KPIs with business goals. I'm passionate about staying ahead of marketing trends, optimizing ROI, and delivering measurable impact through creative storytelling and precise execution.

Mohamed Tayseer Magdy

I'm Mohamed Tayseer Magdy, a results-driven digital marketing specialist with over 5 years of experience managing full-funnel campaigns across automotive, tech, and retail. I excel at turning insights into engaging content and data-driven campaigns that build awareness, generate leads, and drive program registrations. I thrive when collaborating with cross-functional teams to align content, analytics, and KPIs with business goals. I'm passionate about staying ahead of marketing trends, optimizing ROI, and delivering measurable impact through creative storytelling and precise execution.

Available to hire

I’m Mohamed Tayseer Magdy, a results-driven digital marketing specialist with over 5 years of experience managing full-funnel campaigns across automotive, tech, and retail. I excel at turning insights into engaging content and data-driven campaigns that build awareness, generate leads, and drive program registrations.

I thrive when collaborating with cross-functional teams to align content, analytics, and KPIs with business goals. I’m passionate about staying ahead of marketing trends, optimizing ROI, and delivering measurable impact through creative storytelling and precise execution.

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Language

English
Fluent
Arabic
Fluent
German
Intermediate

Work Experience

Officer, SCE Branding & Communication at The American University in Cairo
October 1, 2025 - Present
Lead digital marketing campaigns across social media platforms (LinkedIn, Facebook, Instagram, X). Plan, create, and publish engaging digital content (posts, reels, stories, videos, visuals, captions). Execute email marketing campaigns for program promotions, events, and alumni engagement. Lead paid digital campaigns (Meta, Google Ads, LinkedIn Ads) to drive leads and program registrations. Monitor digital trends and propose innovative ideas to increase online visibility and engagement. Prepare and edit marketing content including brochures, flyers, newsletters, presentations, and promotional materials. Coordinate with internal stakeholders to communicate program offerings, success stories, and SCE achievements. Update and maintain SCE website pages, ensuring accurate, up-to-date, and SEO-optimized content. Stay updated on higher-education marketing trends and digital communication best practices. Track and analyze performance metrics for digital campaigns, website traffic, and social
Social Media Manager at Realme KSA
January 1, 2025 - October 1, 2025
Own and manage all social media platforms (Meta, TikTok, X, YouTube), driving engagement and aligning with brand positioning. Localize content for the Saudi market, adapting HQ materials and collaborating closely with the designer to ensure culturally aligned text on visual (TOV). Develop and execute social calendars, content strategies, and promotional campaigns across platforms. Lead KOL collaborations: brief influencers, review content, monitor performance, and ensure alignment with campaign objectives and key selling points (KSPs). Oversee and allocate paid media budget across platforms; guide agency on campaign objectives, personas, creatives, and KPIs. Monitor and optimize ad performance using platform analytics (Onesight) to achieve ROI and engagement targets. Serve as main liaison with Realme HQ and media agencies to ensure smooth campaign execution. Execute market research, including qualitative in-depth interviews and quantitative surveys. Conduct performance analysis and com
Digital Marketing Executive at National Automotive Company (NATCO)
February 1, 2024 - March 1, 2025
Managed digital and social channels for Mercedes-Benz and Exeed brands under NATCO. Oversaw digital content calendars, performance tracking sheets, and agency deliverables. Led paid media buying, audience targeting, SEO (on-page/off-page/technical), and campaign analysis. Coordinated launch of new vehicle models (Exeed) with PR, social media, and event partners. Launched Exeed RX & VX Models, leading end-to-end launch activities including event planning, venue selection, giveaways, branding, catering, and logistics. Initiated and developed the Exeed brand from scratch. Conducted market research studies with Nielsen (qualitative and quantitative). Integrated event tracking through Google Tag Manager (GTM) and monitored results via GA4.
Senior Marketing Executive at Fawaterak
January 1, 2023 - February 1, 2024
Developed SEO-driven content and managed digital ad campaigns (Meta, GDN, Google Ads). Executed email marketing via Mailchimp and managed HubSpot CRM integrations. Coordinated cross-functional campaigns between design, content, and dev teams. Oversaw marketing budgets and implemented scalable growth hacking strategies.
Marketing Executive at El-Saba Autoservice
November 1, 2021 - January 1, 2023
Led brand repositioning efforts for partners (Nissan, Kia, Peugeot, SEAT). Managed paid social campaigns and collaborated with agencies for visuals/content. Planned and executed on-ground activations and brand awareness booths. Coordinated social content calendars and CRM efforts.
Trade Marketing Specialist at BTC Egypt Gold
June 1, 2020 - October 1, 2021
Promoted retail visibility through POSM deployment and BTL activations. Managed trade marketing activities and conducted ROI evaluations. Conducted competitive analysis and retail space marketing strategies.
Marketing Coordinator at Sunrise Resorts & Cruises (Internship)
December 1, 2019 - March 1, 2020
Oversaw agency-produced marketing materials (flyers, menus, signage). Organized major hospitality events (e.g., Miss Intercontinental). Performed OTA analysis and CI reviews for resort properties.

Education

Bachelor of Arts in Marketing & International Business at MSA University & Greenwich University
January 1, 2015 - January 1, 2019

Qualifications

Google Ads Measurement Certification
January 11, 2030 - March 10, 2026
Growth Hacking Marketing
January 11, 2030 - March 10, 2026
Diploma Advanced Digital Marketing (3 Months)
January 11, 2030 - March 10, 2026
Semrush SEO Toolkit Course
January 11, 2030 - March 10, 2026
HubSpot Inbound Marketing
January 11, 2030 - March 10, 2026
Google Digital Garage – Fundamentals of Digital Marketing
January 11, 2030 - March 10, 2026
Udemy: Growth Hacking with Digital Marketing
January 11, 2030 - March 10, 2026
Udacity: Digital Marketing Nanodegree
January 11, 2030 - March 10, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Education