I am a driven and adaptable Digital Marketer and E-commerce Analyst with practical experience in SEO, content marketing, social media strategy, and data analytics. I have a proven track record of optimizing Shopee and Lazada listings, creating organic traffic-driving content, and revitalizing inactive platforms into revenue-generating channels. I enjoy combining creativity with analytical precision to improve digital performance. I am proficient in managing e-commerce platforms, WordPress, Google Trends, Search Console, and Google Analytics. Always eager to learn, I look forward to contributing to high-performing digital teams by bringing both creative flair and data-driven insights.

Mohamed Mussammil

I am a driven and adaptable Digital Marketer and E-commerce Analyst with practical experience in SEO, content marketing, social media strategy, and data analytics. I have a proven track record of optimizing Shopee and Lazada listings, creating organic traffic-driving content, and revitalizing inactive platforms into revenue-generating channels. I enjoy combining creativity with analytical precision to improve digital performance. I am proficient in managing e-commerce platforms, WordPress, Google Trends, Search Console, and Google Analytics. Always eager to learn, I look forward to contributing to high-performing digital teams by bringing both creative flair and data-driven insights.

Available to hire

I am a driven and adaptable Digital Marketer and E-commerce Analyst with practical experience in SEO, content marketing, social media strategy, and data analytics. I have a proven track record of optimizing Shopee and Lazada listings, creating organic traffic-driving content, and revitalizing inactive platforms into revenue-generating channels. I enjoy combining creativity with analytical precision to improve digital performance.

I am proficient in managing e-commerce platforms, WordPress, Google Trends, Search Console, and Google Analytics. Always eager to learn, I look forward to contributing to high-performing digital teams by bringing both creative flair and data-driven insights.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Assistant Accountant & Administrative at Eco Harvest
March 31, 2025 - July 29, 2025
Managed a large number of invoices accurately using Xero Accounting Software and Excel. Supported company budget planning, procurements, GST filing, document filing, AP/AR entries, and processing invoices for purchase orders and delivery orders. Monitored internal communications, planned meetings, and maintained team schedules. Organized filing systems, assisted with logistics, and followed up with vendors.
Junior Digital Marketing & E-Commerce Analyst at Eco Harvest
March 31, 2025 - July 29, 2025
Enhanced platforms using SEO-optimized titles and captivating descriptions, updated more than 100 product listings on Shopee, Lazada, and TikTok, boosting organic visibility and click-through rates as a fresh graduate. Managed keyword-driven and content-led techniques that enabled daily order creation without paid advertising. Created social media content aligned with platform trends to achieve higher brand engagement on Instagram and TikTok. Utilized Lazada dashboards, TikTok Seller Analytics, and Shopee Business Suite to track KPIs and performance. Evaluated and created weekly performance reports inclusive of campaign efficiency, traffic sources, and platform performance. Increased conversion rates through audience understanding and refined e-commerce strategies. Collaborated with overseas designers to revamp and redevelop the company website on WordPress, improving UI/UX and product navigation. Streamlined order fulfillment procedures with the packing team and logistics, improving c
Administrative Assistant at Trikorra
August 31, 2017 - July 29, 2025
Scheduled customer appointments, managed calls, emails, and records using Excel. Maintained administrative files and supported data logs for internal teams. Developed an internal product catalogue in Excel for a skincare product line. Improved coordination between customers and staff for smooth operations.
Cashier at PS Harvest
June 30, 2016 - July 29, 2025
Maintained 100% accuracy in cash handling and received weekly positive customer feedback. Assisted in visual merchandising and supported customer service enhancement. Prepared daily reports to analyze product performance and improve operational efficiency.

Education

Diploma in Accountancy at Kaplan Higher Education Academy
September 1, 2023 - April 30, 2024
Foundation diploma at Kaplan Higher Education Academy
February 1, 2023 - July 31, 2023
O level at Northland Secondary School
January 1, 2019 - November 30, 2019
N level at Northland Secondary School
July 1, 2015 - November 30, 2018
PSLE at Xishan Primary School
January 1, 2011 - November 30, 2014

Qualifications

Marketing Strategy: SEO Content Writing
July 1, 2025 - July 31, 2025
Digital Marketing Foundations
July 1, 2025 - July 31, 2025
AI for Google Analytics
July 1, 2025 - July 31, 2025
Understanding Programmatic SEO
July 1, 2025 - July 31, 2025
Social Media Marketing Crash Course
July 1, 2025 - July 31, 2025
Fundamentals of Marketing Analytics
July 1, 2025 - July 31, 2025
Google Analytics (GA4) Certificate
July 1, 2025 - July 31, 2025
SEO Essentials with Semrush
June 1, 2025 - June 30, 2025
Professional Business English Certificate
September 1, 2023 - February 29, 2024
Certificate of Achievement of understanding safe sports as a coach
November 1, 2023 - November 30, 2023

Industry Experience

Retail, Consumer Goods