Strategic social media manager and digital communications consultant with 6+ years of experience building social strategy, content, and performance for mission-driven and consumer-facing brands. I scale audiences through data-informed creativity, platform-native storytelling, and strong community engagement. I’ve delivered measurable growth—expanding social audiences significantly year over year, improving engagement and shares across channels, and increasing website traffic from social. I lead cross-functional creative direction with designers and video partners while maintaining an integrated editorial approach and clear performance reporting for stakeholders.

Strategic social media manager and digital communications consultant with 6+ years of experience building social strategy, content, and performance for mission-driven and consumer-facing brands. I scale audiences through data-informed creativity, platform-native storytelling, and strong community engagement. I’ve delivered measurable growth—expanding social audiences significantly year over year, improving engagement and shares across channels, and increasing website traffic from social. I lead cross-functional creative direction with designers and video partners while maintaining an integrated editorial approach and clear performance reporting for stakeholders.

Available to hire

Strategic social media manager and digital communications consultant with 6+ years of experience building social strategy, content, and performance for mission-driven and consumer-facing brands. I scale audiences through data-informed creativity, platform-native storytelling, and strong community engagement.

I’ve delivered measurable growth—expanding social audiences significantly year over year, improving engagement and shares across channels, and increasing website traffic from social. I lead cross-functional creative direction with designers and video partners while maintaining an integrated editorial approach and clear performance reporting for stakeholders.

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Work Experience

Digital Communications & Social Media Consultant at Mastercard Foundation
September 1, 2023 - Present
Owned end-to-end social strategy and execution for global and regional campaigns, including content planning, publishing, community engagement, and performance optimization for youth, professional, and institutional audiences. Scaled total social audience by 71% within 12 months, with weekly growth rates exceeding benchmarks by up to 5× through iterative testing and content optimization. Increased LinkedIn engagements and shares, and grew Instagram and Facebook shares by shifting to short-form vertical video and audience-aligned creative. Increased website visits from social channels by 43% by refining call-to-action pathways to owned content. Led creative direction with designers, video producers, and partners for major initiatives and global events, ensuring platform-native, accessible, culturally relevant outputs. Built an integrated editorial calendar and shared learning bank to strengthen alignment across a 60+ person department.
Marketing Associate at Emagn Designs
November 1, 2020 - September 30, 2021
Led end-to-end social media for B2B and B2C clients, delivering an 8,900% increase in organic Instagram engagement within seven months through platform-native storytelling, influencer collaboration, and continuous experimentation. Produced and optimized multimedia content including short-form video, social assets, email campaigns, and digital collateral using Adobe Creative Suite.
Digital Marketing Consultant at MOMS
October 1, 2020 - Present
Delivered social media management, content creation, influencer partnerships, and email marketing for clients across beauty, technology, and lifestyle. Advised on brand positioning and messaging to support growth and audience engagement.
Marketing Expert at Marketing Expert Software Group
August 1, 2020 - October 31, 2023
Planned and executed multi-channel marketing and social campaigns with product, sales, and technology teams to support customer acquisition and brand growth in banking technology. Drove strategic content marketing across global audiences and platforms with culturally relevant, brand-aligned messaging that increased organic LinkedIn audience growth by 80% within six months. Led short-form video and social content initiatives from concept through execution, generating 1.3M views and 17 qualified leads, contributing to a closed deal within six months. Conducted campaign performance analysis and monthly reporting to senior stakeholders, shaping creative, targeting, and channel strategy.

Education

Bachelor of Arts (Sociology & Media, Information & Technoculture) at Western University
January 1, 2020 - December 31, 2020
Social Media & Inbound Marketing at HubSpot Academy
January 1, 2020 - December 31, 2020
Upskill With Emdash at Emdash
January 1, 2024 - August 25, 2026

Qualifications

HubSpot Academy (Social Media & Inbound Marketing)
January 1, 2020 - August 25, 2026
Upskill With Emdash
January 1, 2024 - August 25, 2026

Industry Experience

Non-Profit Organization, Financial Services, Media & Entertainment, Software & Internet, Professional Services