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Results-driven Marketing Manager with 5+ years of experience building and scaling full-funnel digital marketing strategies across fintech, banking, and consumer brands. Proven track record executing high-performance paid campaigns on Meta, TikTok, and Google Ads, consistently driving measurable improvements in CAC, brand awareness, and customer acquisition. Experienced in influencer and creator partnerships, WhatsApp community marketing, and offline activations. Deep understanding of the Nigerian internet culture, fintech ecosystem, and consumer behaviour. Combines strategic vision with hands-on execution across digital, creator, and community channels.…Results-driven Marketing Manager with 5+ years of experience building and scaling full-funnel digital marketing strategies across fintech, banking, and consumer brands. Proven track record executing high-performance paid campaigns on Meta, TikTok, and Google Ads, consistently driving measurable improvements in CAC, brand awareness, and customer acquisition. Experienced in influencer and creator partnerships, WhatsApp community marketing, and offline activations. Deep understanding of the Nigerian internet culture, fintech ecosystem, and consumer behaviour. Combines strategic vision with hands-on execution across digital, creator, and community channels.

Momodu Mohammed Success

Marketer, Growth Marketer, Product Marketer, +4

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Results-driven Marketing Manager with 5+ years of experience building and scaling full-funnel digital marketing strategies across fintech, banking, and consumer brands. Proven track record executing high-performance paid campaigns on Meta, TikTok, and Google Ads, consistently driving measurable improvements in CAC, brand awareness, and customer acquisition. Experienced in influencer and creator partnerships, WhatsApp community marketing, and offline activations. Deep understanding of the Nigerian internet culture, fintech ecosystem, and consumer behaviour. Combines strategic vision with hands-on execution across digital, creator, and community channels.…Results-driven Marketing Manager with 5+ years of experience building and scaling full-funnel digital marketing strategies across fintech, banking, and consumer brands. Proven track record executing high-performance paid campaigns on Meta, TikTok, and Google Ads, consistently driving measurable improvements in CAC, brand awareness, and customer acquisition. Experienced in influencer and creator partnerships, WhatsApp community marketing, and offline activations. Deep understanding of the Nigerian internet culture, fintech ecosystem, and consumer behaviour. Combines strategic vision with hands-on execution across digital, creator, and community channels.

Available to hire

Results-driven Marketing Manager with 5+ years of experience building and scaling full-funnel digital marketing strategies across fintech, banking, and consumer brands. Proven track record executing high-performance paid campaigns on Meta, TikTok, and Google Ads, consistently driving measurable improvements in CAC, brand awareness, and customer acquisition. Experienced in influencer and creator partnerships, WhatsApp community marketing, and offline activations. Deep understanding of the Nigerian internet culture, fintech ecosystem, and consumer behaviour. Combines strategic vision with hands-on execution across digital, creator, and community channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Manager at Loma Bank

January 1, 2023 - January 1, 2025

Developed and executed comprehensive brand strategy, messaging, and content direction across Instagram, Facebook, LinkedIn, and X (Twitter), driving improvements in brand awareness and customer engagement. Planned, launched, and optimized paid advertising campaigns on Meta Ads and Google Ads for core banking products, savings accounts, fund transfers, salary advance loans, debit cards, and mobile banking, consistently hitting CAC and ROAS targets. Drove qualified lead generation and app download growth via integrated performance marketing campaigns combining paid ads, SEO, and organic social. Managed campaign tracking and KPI reporting (CTR, CPA, ROAS, conversion rates), delivering monthly data-driven optimization recommendations. Onboarded and digitally supported 12,000+ customers, achieving a 95%+ issue resolution rate and boosting adoption of digital banking services. Created and supervised content calendars, ad creatives, and promotional materials in partnership with graphic design

Marketing Manager at Finta va Technology

January 1, 2023 - January 1, 2025

Developed and executed multi-channel digital marketing campaigns to promote fintech payment solutions, including payment APIs and business payment platforms, driving brand awareness and sign-ups. Owned the company’s SEO strategy and social media presence across Instagram, LinkedIn, Facebook, and X (Twitter), growing organic reach, engagement, and brand visibility. Planned and managed paid advertising campaigns with clear KPI targets focused on lead generation, product awareness, and customer acquisition. Conducted in-depth audience research and competitor analysis to sharpen campaign targeting, messaging, and market positioning. Led digital campaigns for new fintech product launches, coordinating product awareness initiatives that drove early adoption. Ensured CAC, CPA, and ROAS targets were met through integrated multi-channel campaigns.

Marketing Manager & Product Manager at Beauty Boulevard / SIE Cosmetics

January 1, 2020 - January 1, 2023

Developed and executed digital marketing strategies to grow brand visibility, customer engagement, and online sales across beauty, skincare, and cosmetics categories. Managed paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads, delivering measurable improvements in conversion rates and CAC. Built and managed influencer and creator partnerships, product campaigns, promotional videos, and brand collaborations, driving authentic reach and acquisition. Implemented e-commerce growth strategies to improve online visibility, product discoverability, and revenue performance. Led product development and UX improvements informed by user research and performance data. Tracked campaign performance via analytics dashboards and KPI reporting, delivering monthly marketing performance insights. Collaborated cross-functionally with product and customer support teams to align marketing communications with customer needs and new product solutions.

Marketing Manager at FinTava Technology

January 1, 2023 - January 1, 2025

Developed and executed multi-channel digital marketing campaigns to promote fintech payments solutions, including payment APIs and business payment platforms, driving brand awareness and sign-ups. Oversaw the company's SEO strategy and social media presence across Instagram, LinkedIn, Facebook, and X, growing organic reach and engagement. Planned, launched, and optimized paid advertising campaigns on Meta Ads and Google Ads for core banking products and financial services, with clear KPI targets (CAC, CTR, ROAS). Led collaboration with product and customer support teams to align marketing communications with customer needs, and supported new banking solutions rollout.

Marketing Manager at Beauty Boulevard / SiE Cosmetics

January 1, 2020 - January 1, 2023

Developed and executed digital marketing strategies to grow brand visibility, customer engagement, and online sales across beauty, skincare, and cosmetics categories. Managed paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads, delivering measurable improvements in conversion rate and CAC/ROAS. Built influencer and creator partnerships, product campaigns, promotional videos, and brand collaborations to drive authentic reach and customer acquisition. Implemented ecommerce growth initiatives to improve online visibility, product discoverability, and revenue performance. Led content planning and UX improvements informed by user research and performance data; tracked campaign performance with dashboards and KPI reporting, providing monthly optimization recommendations.