As a Digital Marketing Consultant, I design and implement tailored strategies that drive measurable results for businesses in FMCG & Retail, and Property sectors. My expertise lies in leveraging diverse platforms to connect with target audiences, optimize performance, and achieve business goals. Key Platform Achievements: Xiaohongshu (RED): Created high-quality, knowledge-driven content using ASO and SEO principles to boost e-commerce traffic, app downloads, and site sales. TikTok: Developed engaging short-form organic content paired with paid advertising strategies to precisely target and convert audiences. Google: Executed paid search and programmatic campaigns to drive in-market and potential audiences into the sales funnel. Meta (Facebook & Instagram): Designed prospecting and retargeting strategies to engage high-intent purchasers and generate qualified leads. WeChat: Delivered organic content to build brand awareness, complemented by paid advertising to convert highly engaged audiences into loyal customers. Key Contributions: Delivered actionable, data-driven insights to optimize campaign performance and maximize ROI. Successfully navigated cultural and market-specific nuances to ensure effective communication and engagement across local and international markets. Let’s Connect! Looking to elevate your digital marketing strategy and achieve global success? I’d love to help! Contact me for a free consultation, and let’s discuss how I can support your business goals.…

mccdigital

As a Digital Marketing Consultant, I design and implement tailored strategies that drive measurable results for businesses in FMCG & Retail, and Property sectors. My expertise lies in leveraging diverse platforms to connect with target audiences, optimize performance, and achieve business goals. Key Platform Achievements: Xiaohongshu (RED): Created high-quality, knowledge-driven content using ASO and SEO principles to boost e-commerce traffic, app downloads, and site sales. TikTok: Developed engaging short-form organic content paired with paid advertising strategies to precisely target and convert audiences. Google: Executed paid search and programmatic campaigns to drive in-market and potential audiences into the sales funnel. Meta (Facebook & Instagram): Designed prospecting and retargeting strategies to engage high-intent purchasers and generate qualified leads. WeChat: Delivered organic content to build brand awareness, complemented by paid advertising to convert highly engaged audiences into loyal customers. Key Contributions: Delivered actionable, data-driven insights to optimize campaign performance and maximize ROI. Successfully navigated cultural and market-specific nuances to ensure effective communication and engagement across local and international markets. Let’s Connect! Looking to elevate your digital marketing strategy and achieve global success? I’d love to help! Contact me for a free consultation, and let’s discuss how I can support your business goals.…

Available to hire

As a Digital Marketing Consultant, I design and implement tailored strategies that drive measurable results for businesses in FMCG & Retail, and Property sectors.
My expertise lies in leveraging diverse platforms to connect with target audiences, optimize performance, and achieve business goals.

Key Platform Achievements:
Xiaohongshu (RED): Created high-quality, knowledge-driven content using ASO and SEO principles to boost e-commerce traffic, app downloads, and site sales.
TikTok: Developed engaging short-form organic content paired with paid advertising strategies to precisely target and convert audiences.
Google: Executed paid search and programmatic campaigns to drive in-market and potential audiences into the sales funnel.
Meta (Facebook & Instagram): Designed prospecting and retargeting strategies to engage high-intent purchasers and generate qualified leads.
WeChat: Delivered organic content to build brand awareness, complemented by paid advertising to convert highly engaged audiences into loyal customers.

Key Contributions:
Delivered actionable, data-driven insights to optimize campaign performance and maximize ROI.
Successfully navigated cultural and market-specific nuances to ensure effective communication and engagement across local and international markets.

Let’s Connect!
Looking to elevate your digital marketing strategy and achieve global success? I’d love to help! Contact me for a free consultation, and let’s discuss how I can support your business goals.

See more

Language

Chinese
Fluent
Korean
Intermediate
Japanese
Intermediate
English
Fluent

Work Experience

Add your work experience history here.

Education

Bachelor of Arts (BA) Business, Management, Marketing at University of Edinburgh Business School
January 1, 2014 - January 31, 2017
Access to people who currently work in the industry but also backing this up with the theory that help to thrive. Gain both the business and creative skills for a career in the exciting, diverse and rewarding.

Qualifications

LinkedIn Marketing Strategy
August 1, 2023 - August 31, 2025
Credential ID:guv5iwnhev9b
AdWords Display and Search Certification
December 1, 2019 - December 1, 2027
Credential ID: 28541133
Google Analytics Individual Qualification
December 1, 2019 - December 1, 2027
Credential ID: 28542035

Industry Experience

Retail, Government, Manufacturing, Financial Services, Consumer Goods, Real Estate & Construction
    paper Website with Performance-Driven UI/UX Design
    I specialize in creating high-performing websites that combine visually appealing designs with user-friendly interfaces. By focusing on performance-driven UI/UX design, I ensure that websites not only look great but also deliver seamless navigation and optimized user experiences. My approach includes responsive design, fast-loading pages, and clear calls-to-action to maximize conversions. Successfully revamped a client’s website, leading to a 20% increase in user engagement and a 15% improvement in conversion rates. Showcase attached for your reference…
    uniE621 Website Revamp for Lead and CRM optimisation
    Revamping websites to improve functionality and design, resulting in a 15% growth in customer base within 3 months by transitioning traditional cold-call methods into successful online strategies. Optimizing CRM and email marketing campaigns, integrating website updates with social media and SEM campaigns (Google, Meta, TikTok, LinkedIn, and YouTube). Designing promotional materials (posters, banners) using tools like Canva and Adobe Creative Suite to support campaigns and webinars.…
    uniE621 China Cross-border Ecommerce 8-Point Customer Journey - L'Occitane
    Objective: Help L'Occitane to promote their Chinese New Year campaign on RED Note, WeChat and Baidu to gain traffic to their physical stores Digital Solutions: Overall China Cross-border Strategy Planning Adwords and WeChat campaign management O2O strategy approaches and management Data analysis Key Achievements: 2 million impressions were recorded The number of visitors to target stores has increased significantly during the campaign period as compared to the previous period (20% increased by footprint traffic is shared from client internal record) WeChat followers increased 15% by ads campaign duration…
    paper L'Oréal Group - Ecommerce and Retails Store
    Client objective: Build up the Marketing Awareness campaign and performance driven strategy to approach Chinese tourists for L'Oréal Group key brands - NYC/Maybelline New York Digital Solutions: Overall China Cross-border Strategy Planning WeChat campaign management O2O strategy approaches and management Data analysis within all Social Media channels Key Achievements: Over 5 million impression and 3 million social media traffic Cost per followers of WeChat account decreased 20% within 3 months of the Marketing campaign General stores traffic increased 10-15% by the marketing campaign and 5% can be tracked due to offline promotion code…
    paper International Mobile and Home Appliance Retails - DTC Ecomm Markets Strategy and Campaign Planner

    Instrumental in developing tailor-made marketing strategies for significant campaigns with approx. 2M per month media budget.

    Proficient in utilizing GA4, SA360, DV360 and Meta,Twitter and Linkeidn, to dissect complex challenges, discerning critical insights for deep-dive analytics and insightful audience reporting, enabling a thorough understanding of user behaviours.

    Championed a work smart philosophy to balance client success with team well-being, resulting in streamlined processes and increased productivity, ensuring high job satisfaction and superior results with significant growth for clients’ ROAS/ROI with 25-30% YoY improvement.

    paper Luxury FMCG Retails Marketing Campaign - APAC Markets

    Goal: Brand awareness
    Objective: Traffic to website and Offline stores
    Markets: Hong Kong, Macau, China, Taiwan
    Key Achievements:
    Over 5 million impression and 3 million social media traffic - WeChat, Facebook, RED, TikTok
    Cost per followers of WeChat account decreased 20% within 3 months of the Marketing campaign
    General stores traffic increased 10-15% by the marketing campaign and 5% can be tracked due to offline promotion code