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Creative at heart and entrepreneurial in spirit, I have stitched together a career that seamlessly blends artistic vision with sharp business sense. With roots in luxury fashion, designing for bridal couture houses and dressing top celebrity wardrobes, I eventually launched my own label, building it from the ground up with a hands-on approach across design, branding, and sales. Along the way, I have taken on leadership roles, shaping strategy, guiding teams, and keeping operations running smoothly. Whether sketching a new collection, directing a photoshoot, or driving a new sales push, I balance vision with execution to connect people with compelling fashion and brand stories.…Creative at heart and entrepreneurial in spirit, I have stitched together a career that seamlessly blends artistic vision with sharp business sense. With roots in luxury fashion, designing for bridal couture houses and dressing top celebrity wardrobes, I eventually launched my own label, building it from the ground up with a hands-on approach across design, branding, and sales. Along the way, I have taken on leadership roles, shaping strategy, guiding teams, and keeping operations running smoothly. Whether sketching a new collection, directing a photoshoot, or driving a new sales push, I balance vision with execution to connect people with compelling fashion and brand stories.

Monica Daryani

Designer, Creative Director, Brand Designer, +3

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Creative at heart and entrepreneurial in spirit, I have stitched together a career that seamlessly blends artistic vision with sharp business sense. With roots in luxury fashion, designing for bridal couture houses and dressing top celebrity wardrobes, I eventually launched my own label, building it from the ground up with a hands-on approach across design, branding, and sales. Along the way, I have taken on leadership roles, shaping strategy, guiding teams, and keeping operations running smoothly. Whether sketching a new collection, directing a photoshoot, or driving a new sales push, I balance vision with execution to connect people with compelling fashion and brand stories.…Creative at heart and entrepreneurial in spirit, I have stitched together a career that seamlessly blends artistic vision with sharp business sense. With roots in luxury fashion, designing for bridal couture houses and dressing top celebrity wardrobes, I eventually launched my own label, building it from the ground up with a hands-on approach across design, branding, and sales. Along the way, I have taken on leadership roles, shaping strategy, guiding teams, and keeping operations running smoothly. Whether sketching a new collection, directing a photoshoot, or driving a new sales push, I balance vision with execution to connect people with compelling fashion and brand stories.

Available to hire

Creative at heart and entrepreneurial in spirit, I have stitched together a career that seamlessly blends artistic vision with sharp business sense. With roots in luxury fashion, designing for bridal couture houses and dressing top celebrity wardrobes, I eventually launched my own label, building it from the ground up with a hands-on approach across design, branding, and sales.

Along the way, I have taken on leadership roles, shaping strategy, guiding teams, and keeping operations running smoothly. Whether sketching a new collection, directing a photoshoot, or driving a new sales push, I balance vision with execution to connect people with compelling fashion and brand stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

E-commerce Category Manager at Decathlon Singapore Pte. Ltd.

June 1, 2025 - Present

Own end-to-end category strategy to drive online revenue, margin, and market share. Analyze sales, trends, and customer behavior to optimize assortment and campaigns. Collaborate with marketing, supply chain, traffic, and SEO teams to execute campaigns and promotions. Monitor KPIs and implement initiatives to improve conversion, AOV, and retention. Lead cross-functional projects to enhance user experience and digital merchandising.

Department Manager at Decathlon Singapore Pte. Ltd.

January 1, 2024 - May 1, 2025

Hiring and recruitment; development and coaching of team; roster planning to improve productivity. Performance analysis to improve sales, stock movement, and operational flow. Stakeholder alignment with the Country Sports Leader on product range and commercial strategy. Stock and inventory control; maintaining product availability. Visual merchandising and customer experience improvements.

Founder and Creative Director at Brand New Crease

September 1, 2022 - June 1, 2023

Designed and produced original collections from concept to final garment construction. Conducted market research and trend analysis to align design with customer preferences. Oversaw all business operations including sales, order fulfillment, client relations, and logistics. Built brand presence through social media marketing, content creation, and direct-to-consumer events; participated in pop-ups and exhibitions to increase exposure and drive direct sales.

Design Head at Disha Patil Pret Couture

August 1, 2020 - August 1, 2022

Researched bridal trends, fabrics, and fashion elements to create timeless yet contemporary designs. Designed bespoke bridal collections from sketches to fittings; managed sampling, embroidery, and vendor collaboration. Customized ensembles for clients, offering a personalized design experience for weddings and special occasions. Created exclusive collections for fashion shows to reinforce brand identity.

Senior Fashion Designer at Falguni Shane Peacock

September 1, 2017 - February 1, 2020

Designed luxury prêt‑à‑porter for women, menswear, and wedding wear with an emphasis on craftsmanship. Led end-to-end garment development, collaborating with artisans and vendors from embroidery layouts to final fittings. Created custom looks for celebrities and managed behind-the-scenes at celebrity photoshoots. Curated runway and editorial collections and oversaw large-scale bulk production across retail stores, ensuring timely delivery and consistent craftsmanship.

Head of Design at Nidhi Munim India

July 1, 2016 - August 1, 2017

Promoted to Head of Design for creative direction and leadership. Designed stylish swim and resort wear with focus on flattering fits and effortless elegance. Created custom looks for Femina Miss India swimwear round and incorporated client feedback to elevate the customer experience. Fulfilled e-commerce orders and contributed to ongoing design evolution.