Available to hire
Hi, I’m Monica. With over 12 years of experience, I specialize in scaling businesses by blending strategy, systems, and a touch of soul to create momentum that transforms small businesses and e-commerce ventures into thriving successes. I love turning chaos into clarity and helping brands craft digital marketing roadmaps that truly balance creativity with execution.
I’m a strategic thinker with a knack for funnel architecture, Facebook Ads, email campaigns, and SEO. Leading teams and collaborating cross-functionally inspire me, and I’m passionate about driving growth — yours and mine.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Work Experience
Senior Brand Marketing Manager (Contract) at Rockin Resources
August 1, 2018 - PresentSpearheaded national marketing campaigns for flagship digital products, increasing sales by 50% year-over-year. Built and managed complex email automation funnels across multiple platforms. Oversaw launch logistics, ad strategy, and copy direction for new courses, leading to six-figure monthly revenues. Served as fractional CMO, managing copywriters, designers, and ad buyers.
Brand Partnerships & Social Strategy Lead at Just Strong Clothing
October 31, 2020 - July 15, 2025Directed a global ambassador program representing over 1500 athletes and influencers, boosting brand reach by 400% over two years. Designed and implemented ambassador onboarding flows, training materials, and communication funnels to drive affiliate sales and brand alignment. Led Instagram and Facebook content strategy, generating consistent audience growth. Partnered with creative, product, and customer service teams to ensure messaging cohesion. Created campaigns increasing user-generated content submissions by 65% and strengthening brand loyalty.
Marketing Strategist at Course Creation Boutique
July 31, 2019 - July 15, 2025Supported high-impact course creators with tailored digital marketing strategy, messaging, and funnel architecture. Built end-to-end launch systems including sales pages, webinar flows, and automated email sequences to boost enrollments. Collaborated on content strategy and audience targeting to clarify client voice and expand reach. Consulted on digital marketing best practices to maximize visibility and conversions during cart openings.
Marketing Coordinator at SalenaKnight.com
December 31, 2019 - July 15, 2025Developed and executed multi-platform content strategies focused on retail growth and visibility. Managed podcast production timelines, email marketing campaigns, and online summit coordination. Streamlined systems and automation to support recurring revenue and digital product launches. Collaborated with CEO on strategic audience growth, engagement, and partnership initiatives. Handled content strategy and social scheduling for retail brand. Improved back-end marketing systems efficiency.
Marketing Strategist at Informed Marketing Solutions
March 31, 2018 - July 15, 2025Delivered custom strategy sessions and campaign development for small business clients. Provided funnel building, ads, and email marketing support for boutique agencies.
Marketing Strategist & Client Coordinator at Web Marketing Outlaws (New Zealand)
December 31, 2018 - July 15, 2025Developed and executed multi-platform marketing strategies. Acted as primary client contact, bridging strategy and implementation.
Marketing Contractor at Do It Marketing
October 31, 2017 - July 15, 2025Collaborated with high-performance marketing consultancy focused on speaking, coaching, and thought leadership. Contributed to digital lead generation strategies including webinars, email campaigns, and landing pages. Assisted development of marketing automation for high-ticket offer launches. Supported podcast, blog, and promotional campaign content creation.
Project Manager at Cocoa Productions
July 31, 2017 - July 15, 2025Managed video production timelines and marketing deliverables for commercial projects.
Virtual Assistant / Marketing Coordinator at Simply for Creatives
January 31, 2017 - July 15, 2025Provided marketing coordination and virtual assistance tasks supporting business functions.
Customer Service Representative at Steadfast Bookkeeping
December 31, 2017 - July 15, 2025Delivered customer service support.
Independent Business Owner at Whippersnappers and Whatnot
September 30, 2016 - July 15, 2025Operated own business ventures with full operational responsibilities.
Wellness Coordinator at InShapeMD
December 31, 2013 - July 15, 2025Coordinated wellness programs and initiatives.
Spa Director at Planet Beach Contempo Spa
November 30, 2012 - July 15, 2025Directed spa operations and management.
Education
Bachelor's Coursework at University of South Carolina
January 1, 2006 - December 31, 2009General Studies at University of South Carolina Upstate
January 1, 2004 - December 31, 2006Qualifications
Certified Digital Marketer
January 11, 2030 - July 15, 2025Industry Experience
Retail, Consumer Goods, Professional Services, Media & Entertainment, Software & Internet, Education, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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