Monica Naidoo
Hi, I'm Monica, an experienced content and marketing professional with over six years of supporting executives, managing projects, and crafting high-impact email campaigns.
About
Hi, I’m Monica, an experienced content and marketing professional with over six years of supporting executives, managing projects, and crafting high-impact email campaigns. I’m organized, adaptable, and calm under pressure, which helps me keep teams on track and communication clear and sharp.
I have a background in creative writing and graphic design, and specialize in email marketing, project management, and copywriting, working remotely across ecommerce and creative industries. I enjoy helping businesses grow and streamlining operations with a strategic and communicative approach.
- 8 years' experience
- Joined July 2025
Languages
- EnglishFluent
- PortugueseAdvanced
- DutchBeginner
Industry experience
- Retail
- Media & Entertainment
- Professional Services
- Software & Internet
- Consumer Goods
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Work experience· 4 roles
Provided copywriting, email setup, and brand voice development for early-stage businesses and ecommerce brands. Helped small teams streamline admin workflows and set up internal systems using Notion, Trello, and Google Drive. Created SOPs and templates for newsletters, blogs, and onboarding documents.
Supported CEO and creative director with inbox, calendar, travel, meeting preparation, and confidential documentation. Acted as central point of contact for clients and vendors, maintaining strong professional relationships. Managed all internal operations including employee onboarding, timesheet reporting, and expense tracking. Oversaw daily office operations and liaised with external bookkeepers and legal advisors.
Manage strategy and execution for 6+ ecommerce clients across Klaviyo, driving 20–40% of monthly revenue. Serve as client liaison and strategist, overseeing timelines, briefing creatives, and reporting on performance. Write, edit, and QA weekly email campaigns and flows. Implement A/B testing strategies and audience segmentation to improve open and click rates. Tools used include Klaviyo, Shopify, Google Sheets, Notion, and Slack.
Education
Certifications and awards
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