Available to hire
Hi, I’m Moniek, a results-driven (digital) marketing leader with over 15 years of experience in designing and executing impactful B2B & B2C campaigns, especially in complex and regulated industries. I specialize in digital growth, integrated marketing, and omnichannel strategies that generate qualified leads and strengthen brand positioning.
I am passionate about healthcare and have extensive expertise in engaging hard-to-reach professional audiences. I’ve led global campaigns for several healthcare and MedTech organizations, combining data-driven optimization, compelling storytelling, and teamwork to achieve measurable commercial outcomes. I enjoy mentoring junior talent and collaborating closely with executive leadership. I’m open to flexible project structures, part-time jobs and fully remote work.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Dutch
Fluent
English
Advanced
French
Intermediate
German
Intermediate
Work Experience
Head of Global Marketing & Commercial at Heartforce
June 1, 2025 - PresentEngaged as a strategic marketing and commercial consultant to support HeartForce’s global Go-to-Market readiness and commercialization strategy. Leading GTM planning for the Canadian market in preparation for product launch, aligning cross-functional stakeholders across regulatory, clinical, sales, and marketing. Developing and leading global brand strategy, messaging including localisation, and marketing collateral to position HeartForce as a credible and differentiated player in the cardiology space. Building the foundation for omnichannel customer engagement, lead generation processes, and digital touchpoints (website, content, social media, trade media and paid media). Driving awareness, user acquisition and retention through growth marketing campaigns. Advising on customer educational training needs, post-marketing strategies, and integration of commercial insights into investor and FDA discussions.
Sr. Integrated Marketing Manager W-EU at Medtronic
January 1, 2025 - July 25, 2025Led the regional integrated marketing function, shaping the go-to-market approach and commercialization strategy for the patient monitoring and respiratory portfolio. Acted as a strategic enabler to the business, supporting cross-functional teams with actionable insights, messaging alignment, and unified omnichannel tools that improved market adoption, execution, and sales. Worked closely with leadership on spin-off preparation and rebranding of the business, guiding marketing workstream in redefining the value proposition, communication pillars, commercial ecosystem design. Influenced cross-functional collaboration across global, regional, and local teams to ensure alignment and operational readiness. Supported strategic planning by coordinating market research and leveraging benchmark insights to guide campaign targeting and resource allocation. Streamlined sales enablement tool rollouts. Enabled growth through integrated campaigns achieving high engagement rates and delivered signif
(Sr.) Digital Marketing Manager EMEA at Medtronic
December 31, 2022 - July 25, 2025Managed digital marketing strategy across EMEA, enabling business units and country teams with multichannel tactics to support commercialization and customer engagement. Positioned the function as a strategic partner to sales and product teams focusing on scalability, education, and digital enablement. Led regional digital marketing team and coordinated execution while introducing innovations such as VR training tools, AI content personalization, and 3D educational platforms. Developed standardized marketing assets, playbooks, and campaign templates for consistency and scalability. Promoted inclusion and diversity initiatives within a large cross-functional group. Created marketing support infrastructure increasing CRM Salesforce-based lead qualification. Collaborated with local teams, influencers, and KOLs to create high-impact campaigns leveraging ABM, SEO, SEM, organic & paid social, and virtual tools to boost engagement and demand.
Digital Marketing Manager EMEA at Medtronic Diabetes
June 30, 2017 - July 25, 2025Developed foundational digital marketing infrastructure for diabetes care across EMEA, establishing multilingual content ecosystems and enabling countries with digital assets and execution guidance. Acted as a strategic contributor to regional GTM efforts and patient engagement initiatives. Built a distributed support model through a freelance expert network, allowing agile development while coaching internal project managers. Supported local teams through SEO/SEM optimization, data analysis, and campaign development. Improved caregiver and patient engagement by 25% and conversion rates by 15% through localized, insight-driven campaigns. Led rollout of 51 country websites in 18 languages, boosting organic traffic by 40%. Directed launch campaigns generating over 450 qualified leads and more than $1M in potential revenue.
Commercial Marketing Manager Ventilation Global at Medtronic
September 30, 2021 - July 25, 2025Marketing & Patient Experience Manager at Diabeter
April 30, 2016 - July 25, 2025Marketing Communications Manager W-EU & Canada at Medtronic Diabetes
December 31, 2012 - July 25, 2025Project Manager Clinical COPD Audit Europe at European Respiratory Society
December 31, 2011 - July 25, 2025Product Manager COPD (Spiriva) NL & BE at Pfizer
January 31, 2010 - July 25, 2025Product Line Manager Healthcare NL & BE at Pearson Assessments
August 31, 2008 - July 25, 2025Head of Global Marketing & Commercial at Heartforce
June 1, 2025 - PresentEngaged as a strategic marketing and commercial consultant to support HeartForce’s global Go-to-Market readiness and commercialization strategy. Leading GTM planning for the Canadian market in preparation for product launch, aligning cross-functional stakeholders across regulatory, clinical, sales, and marketing. Developing and leading global brand strategy, messaging including localisation, and marketing collateral to position HeartForce as a credible and differentiated player in cardiology. Building the foundation for omnichannel customer engagement, lead generation, and digital touchpoints. Driving awareness, user acquisition, and retention through growth marketing campaigns. Advising on customer education, post-marketing strategies, and integration of commercial insights into investor and FDA discussions.
Sr. Integrated Marketing Manager W-EU at Medtronic
January 1, 2025 - July 25, 2025Led the regional integrated marketing function for the patient monitoring and respiratory portfolio. Supported cross-functional teams with insights, messaging alignment, and omnichannel tools improving market adoption and sales. Worked closely with leadership during spin-off preparation and rebranding, guiding value proposition and marketing ecosystem. Coordinated market research and benchmark insights for campaign targeting. Streamlined rollout of sales enablement tools empowering commercial teams. Drove integrated campaigns achieving 40% email open rates, 5-8% CTRs, delivered $645K+ opportunity value, and generated 2,000 Marketing Qualified Leads annually. Boosted e-commerce adoption contributing to 10% sales increase and onboarding 2,880 new customers with 35% active usage rate.
(Sr.) Digital Marketing Manager EMEA at Medtronic
December 31, 2022 - July 25, 2025Managed digital marketing strategy across EMEA, supporting business units with multichannel tactics to commercialize patient monitoring and respiratory products. Led regional digital marketing team and introduced innovations like VR training tools, AI content personalization, and 3D educational platforms. Developed standardized marketing assets and campaign templates to empower local teams and maintain brand consistency. Promoted inclusion and diversity within a large cross-functional group. Created marketing support infrastructure improving Salesforce lead qualification from 2% to 30%. Collaborated with local teams, influencers, and KOLs to run ABM, SEO, SEM, organic and paid social campaigns generating 45,000 new LinkedIn followers, 2.7M impressions yearly, 566K website visits, and 3,000 MQLs. Led disease-focused influencer campaigns generating over 100 MQLs.
Digital Marketing Manager EMEA at Medtronic Diabetes
June 30, 2017 - July 25, 2025Developed foundational digital marketing infrastructure for diabetes care across EMEA. Established multilingual content ecosystems and supported countries with digital assets and execution guidance. Worked as strategic contributor to regional go-to-market efforts and patient engagement initiatives. Built distributed support model through freelance expert network facilitating agile development and coaching internal project managers. Supported local teams through SEO/SEM optimization, data analysis, and campaign development. Helped improve caregiver and patient engagement by 25% and conversion rates by 15% through localized, insight-driven campaigns. Led rollout of 51 country websites in 18 languages boosting organic traffic by 40%. Directed launch campaigns for a new insulin pump, port, and continuous glucose monitor generating over 450 qualified leads and $1M+ potential revenue.
Commercial Marketing Manager Ventilation Global at Medtronic
September 30, 2021 - July 25, 2025Marketing & Patient Experience Manager at Diabeter
April 30, 2016 - July 25, 2025Marketing Communications Manager W-EU & Canada at Medtronic Diabetes
December 31, 2012 - July 25, 2025Project Manager Clinical COPD Audit Europe at European Respiratory Society
December 31, 2011 - July 25, 2025Product Manager COPD (Spiriva) NL & BE at Pfizer
January 31, 2010 - July 25, 2025Product Line Manager Healthcare NL & BE at Pearson Assessments
August 31, 2008 - July 25, 2025Education
Master of Science at University of Utrecht
January 1, 2003 - December 31, 2003Master of Science at University of Utrecht
January 1, 2003 - December 31, 2003Qualifications
Generative AI for Everyone - IBM
January 1, 2025 - December 31, 2025Bootcamp Digital Marketing Master
January 1, 2022 - December 31, 2022Nima-A (marketing) - Exensia Pharma Academy
January 1, 2009 - December 31, 2009Generative AI for Everyone
January 1, 2025 - December 31, 2025Bootcamp Digital Marketing Master
January 1, 2022 - December 31, 2022Nima-A (marketing)
January 1, 2009 - December 31, 2009Industry Experience
Healthcare, Life Sciences, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire Moniek Haan today
To get started post up your job and then invite Moniek Haan to your job.