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A senior marketing, brand, and commercialization leader with 20+ years of international experience across healthcare, MedTech, pharma, and life sciences, from global organizations to fast-moving start-ups. My experience spans brand and positioning, GTM, digital and omnichannel marketing, customer journeys, demand generation, and international market development. What I enjoy most is taking something complex and making it clear, relevant, and marketable, and then helping to make it happen. I’ve led international teams and campaigns, built marketing foundations from scratch, and worked closely with Sales, Product, Clinical, and senior leadership across different markets and cultures. Strategy matters, but I also like being hands-on and involved in execution. Open to projects, consulting, interim assignments, and part-time or permanent roles.…A senior marketing, brand, and commercialization leader with 20+ years of international experience across healthcare, MedTech, pharma, and life sciences, from global organizations to fast-moving start-ups. My experience spans brand and positioning, GTM, digital and omnichannel marketing, customer journeys, demand generation, and international market development. What I enjoy most is taking something complex and making it clear, relevant, and marketable, and then helping to make it happen. I’ve led international teams and campaigns, built marketing foundations from scratch, and worked closely with Sales, Product, Clinical, and senior leadership across different markets and cultures. Strategy matters, but I also like being hands-on and involved in execution. Open to projects, consulting, interim assignments, and part-time or permanent roles.

Moniek Haan

Pro

Marketer, Digital Marketer, Growth Marketer

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A senior marketing, brand, and commercialization leader with 20+ years of international experience across healthcare, MedTech, pharma, and life sciences, from global organizations to fast-moving start-ups. My experience spans brand and positioning, GTM, digital and omnichannel marketing, customer journeys, demand generation, and international market development. What I enjoy most is taking something complex and making it clear, relevant, and marketable, and then helping to make it happen. I’ve led international teams and campaigns, built marketing foundations from scratch, and worked closely with Sales, Product, Clinical, and senior leadership across different markets and cultures. Strategy matters, but I also like being hands-on and involved in execution. Open to projects, consulting, interim assignments, and part-time or permanent roles.…A senior marketing, brand, and commercialization leader with 20+ years of international experience across healthcare, MedTech, pharma, and life sciences, from global organizations to fast-moving start-ups. My experience spans brand and positioning, GTM, digital and omnichannel marketing, customer journeys, demand generation, and international market development. What I enjoy most is taking something complex and making it clear, relevant, and marketable, and then helping to make it happen. I’ve led international teams and campaigns, built marketing foundations from scratch, and worked closely with Sales, Product, Clinical, and senior leadership across different markets and cultures. Strategy matters, but I also like being hands-on and involved in execution. Open to projects, consulting, interim assignments, and part-time or permanent roles.

Available to hire

Switzerland

A senior marketing, brand, and commercialization leader with 20+ years of international experience across healthcare, MedTech, pharma, and life sciences, from global organizations to fast-moving start-ups. My experience spans brand and positioning, GTM, digital and omnichannel marketing, customer journeys, demand generation, and international market development.

What I enjoy most is taking something complex and making it clear, relevant, and marketable, and then helping to make it happen. I’ve led international teams and campaigns, built marketing foundations from scratch, and worked closely with Sales, Product, Clinical, and senior leadership across different markets and cultures. Strategy matters, but I also like being hands-on and involved in execution. Open to projects, consulting, interim assignments, and part-time or permanent roles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Dutch

Fluent

English

Advanced

French

Intermediate

German

Intermediate

Work Experience

Head of Global Marketing & Commercial at Heartforce

June 1, 2025 - Present

Engaged as a strategic marketing and commercial consultant to support HeartForce’s global Go-to-Market readiness and commercialization strategy. Leading GTM planning for the Canadian market in preparation for product launch, aligning cross-functional stakeholders across regulatory, clinical, sales, and marketing. Developing and leading global brand strategy, messaging including localisation, and marketing collateral to position HeartForce as a credible and differentiated player in cardiology. Building the foundation for omnichannel customer engagement, lead generation, and digital touchpoints. Driving awareness, user acquisition, and retention through growth marketing campaigns. Advising on customer education, post-marketing strategies, and integration of commercial insights into investor and FDA discussions.

Sr. Integrated Marketing Manager W-EU at Medtronic

January 1, 2025 - July 25, 2025

Led the regional integrated marketing function for the patient monitoring and respiratory portfolio. Supported cross-functional teams with insights, messaging alignment, and omnichannel tools improving market adoption and sales. Worked closely with leadership during spin-off preparation and rebranding, guiding value proposition and marketing ecosystem. Coordinated market research and benchmark insights for campaign targeting. Streamlined rollout of sales enablement tools empowering commercial teams. Drove integrated campaigns achieving 40% email open rates, 5-8% CTRs, delivered $645K+ opportunity value, and generated 2,000 Marketing Qualified Leads annually. Boosted e-commerce adoption contributing to 10% sales increase and onboarding 2,880 new customers with 35% active usage rate.

(Sr.) Digital Marketing Manager EMEA at Medtronic

December 31, 2022 - July 25, 2025

Managed digital marketing strategy across EMEA, supporting business units with multichannel tactics to commercialize patient monitoring and respiratory products. Led regional digital marketing team and introduced innovations like VR training tools, AI content personalization, and 3D educational platforms. Developed standardized marketing assets and campaign templates to empower local teams and maintain brand consistency. Promoted inclusion and diversity within a large cross-functional group. Created marketing support infrastructure improving Salesforce lead qualification from 2% to 30%. Collaborated with local teams, influencers, and KOLs to run ABM, SEO, SEM, organic and paid social campaigns generating 45,000 new LinkedIn followers, 2.7M impressions yearly, 566K website visits, and 3,000 MQLs. Led disease-focused influencer campaigns generating over 100 MQLs.

Commercial Marketing Manager Ventilation Global at Medtronic

September 30, 2021 - July 25, 2025

Digital Marketing Manager EMEA at Medtronic Diabetes

June 30, 2017 - July 25, 2025

Developed foundational digital marketing infrastructure for diabetes care across EMEA. Established multilingual content ecosystems and supported countries with digital assets and execution guidance. Worked as strategic contributor to regional go-to-market efforts and patient engagement initiatives. Built distributed support model through freelance expert network facilitating agile development and coaching internal project managers. Supported local teams through SEO/SEM optimization, data analysis, and campaign development. Helped improve caregiver and patient engagement by 25% and conversion rates by 15% through localized, insight-driven campaigns. Led rollout of 51 country websites in 18 languages boosting organic traffic by 40%. Directed launch campaigns for a new insulin pump, port, and continuous glucose monitor generating over 450 qualified leads and $1M+ potential revenue.

Marketing & Patient Experience Manager at Diabeter

April 30, 2016 - July 25, 2025

Selected for a stretch assignment with newly acquired Diabeter, leading marketing and patient experience initiatives within the specialist diabetes clinic alongside my Medtronic EMEA role.

Marketing Communications Manager W-EU & Canada at Medtronic Diabetes

December 31, 2012 - July 25, 2025

Project Manager Clinical COPD Audit Europe at European Respiratory Society

December 31, 2011 - July 25, 2025

Product Manager COPD (Spiriva) NL & BE at Pfizer

January 31, 2010 - July 25, 2025

Product Line Manager Healthcare NL & BE at Pearson Assessments

August 31, 2008 - July 25, 2025

• Managed a product management team and the promotion of psychodiagnostic assessment products, while overseeing the development and production of supporting printed materials and booklets from content and design through to final delivery.