Available to hire
I’m an award-winning marketing and growth leader with over 15 years of experience driving digital transformation, go-to-market strategy, and brand storytelling across MedTech, Life Sciences, and emerging technology sectors. Throughout her career, I have helped global brands and start-ups alike translate complex innovations into meaningful customer experiences, bridging strategy, creativity, and technology to deliver measurable growth.
Known for my data-driven mindset and collaborative leadership, I have led high-performing cross-functional teams to launch global omnichannel campaigns, scale digital ecosystems, and strengthen commercial performance. My expertise spans product and integrated marketing, digital strategy, CRM and automation, AI-driven content creation, and customer experience optimization.
With a strong passion for innovation and purpose-driven brands, I partner with organizations to shape their narratives, enhance engagement, and accelerate digital growth, combining strategic vision with hands-on execution to turn ideas into impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Dutch
Fluent
English
Advanced
French
Intermediate
German
Beginner
Work Experience
Head of Global Marketing & Commercial at Heartforce Switzerland
June 1, 2025 - PresentStrategic marketing and commercial consultant to support HeartForce’s global GTM readiness and commercialization strategy. Lead GTM planning for the Canadian market, aligning cross-functional stakeholders across regulatory, clinical, sales and marketing. Develop and lead global brand strategy, messaging including localization, and marketing collateral to position HeartForce as a credible and differentiated player in the cardiology space. Build the foundation for omnichannel customer engagement, lead generation processes, and digital touchpoints (website, content, social media, trade media and paid media). Drive awareness, user acquisition and retention through growth marketing campaigns. Advise on customer educational training needs, post-marketing strategies, and integration of commercial insights into investor and FDA discussions.
Sr. Integrated Marketing Manager W-EU at Medtronic Switzerland
January 1, 2025 - October 9, 2025Directed the regional integrated marketing function, shaping the go-to-market approach and commercialization strategy for the patient monitoring and respiratory portfolio. Acted as a strategic enabler to the business, supporting cross-functional teams with actionable insights, messaging alignment, and unified omnichannel tools that improved market adoption, execution, and sales. Guided spin-off preparation and later rebranding by redefining the value proposition, communication pillars and tools, and commercial ecosystem design. Influenced cross-functional collaboration across global, regional, and local teams to ensure alignment and operational readiness. Coordinated market research and leveraged benchmark insights to guide campaign targeting and resource allocation. Streamlined the selection and rollout of sales enablement tools such as Allego, Highspot, and SalesLoft. Enabled growth through integrated campaigns that achieved 40% email open rates and 5-8% CTRs across trade and paid me
Digital Marketing Manager EMEA at Medtronic Switzerland
December 31, 2022 - October 9, 2025Oversaw the digital marketing strategy across EMEA, enabling business units and in-country teams with multichannel tactics to support commercialization and customer engagement for the patient monitoring and respiratory portfolio. Positioned the function as a strategic partner to sales and product teams, focusing on scalability, education, and digital enablement. Led the regional digital marketing team and coordinated regional execution while introducing forward-looking innovations such as award-winning VR training tools, AI content personalization, and 3D educational platforms. Enhanced knowledge transfer and field team enablement through influencer programs, social selling strategies, and internal upskilling on email marketing. Developed standardized marketing assets, playbooks, and campaign templates to ensure consistency and scalability across countries, empowering local teams to execute with confidence while maintaining strategic alignment. These resources reduced duplication, acce
Digital Marketing Manager EMEA at Medtronic Diabetes Switzerland
June 30, 2017 - October 9, 2025Developed foundational digital marketing infrastructure for diabetes care across EMEA, establishing multilingual content ecosystems and enabling countries with digital assets and execution guidance. Built a distributed support model through a freelance expert network, coaching internal project managers to drive execution. Supported local teams through SEO/SEM optimization, data analysis, and campaign development. Improved caregiver and patient engagement and conversion through localized, insight-driven campaigns. Led the rollout of 51 country websites in 18 languages, boosting organic traffic by 40%. Directed launch campaigns for a new insulin pump, port, and continuous glucose monitor, generating over 450 qualified leads and more than $1M in potential revenue.
Commercial Marketing Manager at Ventilation Global (Medtronic)
September 30, 2021 - October 9, 2025Marketing & Patient Experience initiatives for the Ventilation portfolio, supporting cross-functional campaigns and customer education to improve adoption and patient outcomes.
Marketing & Patient Experience Manager at Diabeter
April 30, 2016 - October 9, 2025Marketing and patient experience initiatives for the Dutch organization, coordinating campaigns and education efforts.
Marketing Communications Manager at Medtronic Diabetes Switzerland (W-EU & Canada)
December 31, 2012 - October 9, 2025Led marketing communications for Western Europe and Canada for Medtronic Diabetes, aligning campaigns across markets.
Project Manager at European Respiratory Society
December 31, 2011 - October 9, 2025Project management for the Clinical COPD Audit in Europe, coordinating cross-country activities and reporting.
Product Manager COPD (Spiriva) at Pfizer
January 31, 2010 - October 9, 2025Product management for COPD portfolio across Netherlands and Belgium, driving launch and lifecycle activities.
Product Line Manager Healthcare at Pearson Assessments
August 31, 2008 - October 9, 2025Product line management for healthcare assessments, coordinating product strategy and go-to-market activities.
Education
Generative AI for Everyone at IBM
January 1, 2025 - October 9, 2025Master in Digital Marketing at Bootcamp Institute
January 1, 2022 - December 31, 2022Nima-A (marketing) at Exensia Pharma Academy
January 1, 2009 - December 31, 2009Master of Science in Orthopedagogy at University of Utrecht
January 1, 2003 - December 31, 2003Qualifications
Webby Awards - Golden Lovie + People’s Lovie
January 1, 2023 - October 9, 2025Web3 & XR: Best Use of Technology
January 1, 2025 - October 9, 2025Innovate to Disrupt - Leadership Excellence
January 1, 2023 - October 9, 2025Medtronic Inventus Mark Innovation Gold
January 1, 2021 - October 9, 2025Medtronic Diabetes Patient Marketing - Marketing Spot
January 1, 2016 - October 9, 2025Medtronic Diabetes Most Patient-Centric Initiative - Leadership Excellence
January 1, 2015 - October 9, 2025Medtronic Diabetes Strongest Drive for Results - Leadership Excellence
January 1, 2015 - October 9, 2025Medtronic Diabetes Social Media + Patient-Centric E-Campaign
January 1, 2013 - October 9, 2025Industry Experience
Healthcare, Life Sciences, Professional Services, Software & Internet, Media & Entertainment, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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