Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a go-to digital marketing geek with 6+ years of experience in digital marketing. I know how to get the right buzz and keep things growing—creating campaigns that actually work and cracking the code on what makes people click. When I’m not crafting strategies, I’m usually scrolling through the latest trends to stay ahead of the game. I focus on performance across SEO/SEM, paid media, landing page optimization, and lead generation through data-driven iteration and optimization.…I’m a go-to digital marketing geek with 6+ years of experience in digital marketing. I know how to get the right buzz and keep things growing—creating campaigns that actually work and cracking the code on what makes people click. When I’m not crafting strategies, I’m usually scrolling through the latest trends to stay ahead of the game. I focus on performance across SEO/SEM, paid media, landing page optimization, and lead generation through data-driven iteration and optimization.

Monika Saha

Performance Marketer, SEO Expert, PPC Manager, +2





I’m a go-to digital marketing geek with 6+ years of experience in digital marketing. I know how to get the right buzz and keep things growing—creating campaigns that actually work and cracking the code on what makes people click. When I’m not crafting strategies, I’m usually scrolling through the latest trends to stay ahead of the game. I focus on performance across SEO/SEM, paid media, landing page optimization, and lead generation through data-driven iteration and optimization.…I’m a go-to digital marketing geek with 6+ years of experience in digital marketing. I know how to get the right buzz and keep things growing—creating campaigns that actually work and cracking the code on what makes people click. When I’m not crafting strategies, I’m usually scrolling through the latest trends to stay ahead of the game. I focus on performance across SEO/SEM, paid media, landing page optimization, and lead generation through data-driven iteration and optimization.

Available to hire

I’m a go-to digital marketing geek with 6+ years of experience in digital marketing. I know how to get the right buzz and keep things growing—creating campaigns that actually work and cracking the code on what makes people click.

When I’m not crafting strategies, I’m usually scrolling through the latest trends to stay ahead of the game. I focus on performance across SEO/SEM, paid media, landing page optimization, and lead generation through data-driven iteration and optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Marathi (Marāṭhī)

Intermediate

French

Intermediate

Work Experience

Digital Marketing Specialist at PEMS Digital Technologies Pvt. Ltd.

January 1, 2023 - January 1, 2024

Led performance-driven digital marketing campaigns across SEO, SEM, social media, and email to generate qualified leads for software products and services in construction & infrastructure sectors. Planned and executed targeted Google Ads and Meta campaigns, driving consistent growth in website traffic and lead conversions. Managed content calendars, created high-conversion landing pages, and maintained brand messaging across LinkedIn, Instagram, and YouTube. Collaborated with cross-functional teams to promote digital transformation services via webinars, blogs, and thought leadership content. Owned campaign planning across web, SEO/SEM, email, social media, and display advertising. Defined and monitored KPIs for performance management and optimization, implemented marketing automation and conversion strategies, and optimized ad delivery, landing page conversion, and user activations based on performance insights and opportunities.

SEO & SEM Specialist at MS Tools

January 1, 2022 - January 1, 2023

Executed paid keyword discovery, expansion, and optimization for SEO/SEM initiatives. Tracked, reported, and analyzed website analytics, PPC initiatives, and campaigns. Created and monitored search and display ads for digital marketing campaigns; optimized ad copy and landing pages for paid search engine marketing campaigns. Identified trends and insights to maximize ROI in paid search campaigns, instrumented conversion points, and optimized user funnels. Performed website audits and developed on-page and off-page strategies, including managing marketing across multiple countries.

Digital Marketing & SEO Manager at ThinkBard

January 1, 2020 - January 1, 2022

Managed multiple SEO and organic + paid campaigns, leading a team of 15 members. Worked closely with marketing, design, and content teams. Conducted SEO audits and submitted proposals to new and existing clients. Researched, analyzed, and reported keyword optimization and trends; set measurable goals and monitored them. Reported marketing data including trends, web traffic patterns, and engagement metrics.

Digital Marketing & SEO Manager at My Brain Institute

January 1, 2018 - January 1, 2019

Facilitated business and managed lead generation. Defined SEO strategy requirements, tasks, and resources associated with SEO. Managed relationships with customers and partners. Conducted on-page and off-page SEO and tracked monthly performance. Assisted with SEO-friendly blog content and created creatives for social media and community efforts.

Marketing Intern at Punitudhyay & Co

January 1, 2017 - January 1, 2017

Assisted the marketing team with content creation for marketing channels. Supported marketing planning and execution, including running ads. Performed research and analysis as part of marketing activities.