Monika Saha

Led performance-driven digital marketing campaigns across SEO, SEM, social media, and email to generate qualified leads for software products and services in construction & infrastructure sectors. Planned and executed targeted Google Ads and Meta campaigns, driving consistent growth in website traffic and lead conversions. Managed content calendars, created high-conversion landing pages, and maintained brand messaging across LinkedIn, Instagram, and YouTube. Collaborated with cross-functional teams to promote digital transformation services via webinars, blogs, and thought leadership content. Owned campaign planning across web, SEO/SEM, email, social media, and display advertising. Defined and monitored KPIs for performance management and optimization, implemented marketing automation and conversion strategies, and optimized ad delivery, landing page conversion, and user activations based on performance insights and opportunities.

Executed paid keyword discovery, expansion, and optimization for SEO/SEM initiatives. Tracked, reported, and analyzed website analytics, PPC initiatives, and campaigns. Created and monitored search and display ads for digital marketing campaigns; optimized ad copy and landing pages for paid search engine marketing campaigns. Identified trends and insights to maximize ROI in paid search campaigns, instrumented conversion points, and optimized user funnels. Performed website audits and developed on-page and off-page strategies, including managing marketing across multiple countries.

Managed multiple SEO and organic + paid campaigns, leading a team of 15 members. Worked closely with marketing, design, and content teams. Conducted SEO audits and submitted proposals to new and existing clients. Researched, analyzed, and reported keyword optimization and trends; set measurable goals and monitored them. Reported marketing data including trends, web traffic patterns, and engagement metrics.