I'm Morenikeji P. Balogun, a growth-focused Marketing Manager with 5+ years of experience leading brand, digital, and acquisition strategies across SaaS, FMCG, and consumer-facing businesses. I have a proven track record in driving new customer acquisition, improving conversions and retention, and building data-driven marketing programs across multi-channel campaigns. Currently, I manage end-to-end client accounts as Brand & Account Manager at Explicit Group in Lagos, aligning client objectives with agency deliverables and contributing to growth strategies through insights and collaboration with cross-functional teams. I thrive on storytelling, cross-functional collaboration, and translating data into measurable revenue impact.…

Morenikeji P. Balogun

I'm Morenikeji P. Balogun, a growth-focused Marketing Manager with 5+ years of experience leading brand, digital, and acquisition strategies across SaaS, FMCG, and consumer-facing businesses. I have a proven track record in driving new customer acquisition, improving conversions and retention, and building data-driven marketing programs across multi-channel campaigns. Currently, I manage end-to-end client accounts as Brand & Account Manager at Explicit Group in Lagos, aligning client objectives with agency deliverables and contributing to growth strategies through insights and collaboration with cross-functional teams. I thrive on storytelling, cross-functional collaboration, and translating data into measurable revenue impact.…

Available to hire

I’m Morenikeji P. Balogun, a growth-focused Marketing Manager with 5+ years of experience leading brand, digital, and acquisition strategies across SaaS, FMCG, and consumer-facing businesses. I have a proven track record in driving new customer acquisition, improving conversions and retention, and building data-driven marketing programs across multi-channel campaigns.

Currently, I manage end-to-end client accounts as Brand & Account Manager at Explicit Group in Lagos, aligning client objectives with agency deliverables and contributing to growth strategies through insights and collaboration with cross-functional teams. I thrive on storytelling, cross-functional collaboration, and translating data into measurable revenue impact.

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Language

English
Fluent

Work Experience

Brand & Account Manager at Explicit Group
August 1, 2025 - Present
Manage assigned client accounts end-to-end, serving as the primary point of contact and ensuring alignment between client objectives and agency deliverables. Conduct market and trend research to identify client needs and uncover new business opportunities within existing accounts. Support business development efforts by gathering intelligence and contributing to account growth strategies. Plan and prepare client presentations, proposals, and campaign reports. Attend client meetings and ensure timely post-meeting reporting to operations and leadership teams.
Business Development Support at Punjab, India
March 1, 2025 - May 1, 2025
Researched and identified prospective B2B clients across digital agencies, affiliate networks, and media buyers. Initiated cold outreach via email and LinkedIn, generating 300+ qualified leads in three months. Maintained lead trackers to monitor outreach status, responses, and next steps. Supported sales and senior team members with pitch messaging, prospect insights, and follow-up materials. Collaborated with marketing to refine outreach scripts and improve response rate.
Client Retention Strategist at SRVD Inc.
October 1, 2024 - February 1, 2025
Owned post-onboard and ongoing customer engagement, ensuring clients achieved value from services delivered. Acted as the voice of the customer by collecting, analyzing, and sharing feedback to improve service delivery. Reduced customer churn by 25% by identifying friction points and implementing structured follow-up and engagement processes. Maintained detailed records of customer interactions and insights to inform retention and improvement strategies. Collaborated with internal teams to resolve issues, improve experience, and strengthen long-term relationships.
Brand Strategist at Get Up Inc.
February 1, 2024 - April 1, 2024
Delivered high-impact brand consultations with tailored recommendations, resulting in 90% client satisfaction and repeat engagements. Implemented data-driven adjustments to branding initiatives based on competitive insights, leading to a 12% increase in client engagement metrics and expanding target audience reach by 25%.
Communications Associate at SD CEI
March 1, 2023 - August 1, 2025
Supported donor- and development-focused initiatives through research-driven communications and stakeholder engagement strategies. Conducted user research, surveys, and focus groups to inform program positioning and improve relevance for underserved communities. Collaborated with internal teams to translate program goals into compelling narratives that strengthen partnerships and visibility.
Community Manager at The Initiative For Equal Rights
July 1, 2019 - August 1, 2022
Assisted stakeholders and community members via email, phone, and virtual sessions, ensuring timely resolution of inquiries. Facilitated workshops and training sessions, achieving 95% satisfaction ratings. Maintained structured records of interactions, feedback, and outcomes to support continuous improvement. Supported collaboration with internal teams to resolve issues and strengthen relationships.
Brand Manager at Bispaq
February 1, 2017 - November 1, 2017
Led brand positioning, content strategy, and digital marketing for consumer-facing brands. Managed social media, content, and influencer collaborations to drive awareness and customer engagement. Supported go-to-market initiatives and promotional campaigns for product launches.
Brand Manager at Aquilla Records
November 1, 2015 - February 1, 2017
Managed brand strategy, marketing execution, and stakeholder relationships for corporate and talent-driven brands. Coordinated creatives, vendors, and talents to deliver brand campaigns and activations. Developed reports on campaign performance and audience engagement. Supported client and talent communication, scheduling, and deliverable tracking.

Education

Bachelor of Science in Mass Communication (Major: Broadcasting and Communication Technology) at Lagos State University, Lagos, Nigeria
January 11, 2030 - January 18, 2026
Certificate/Training at 02 Academy, Lagos, Nigeria
January 11, 2030 - January 18, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Telecommunications
    paper 02 Academy × Pasta Grills N More — Brand Strategy & Campaign Framework

    Led a winning brand strategy and integrated campaign framework for a fast-casual restaurant, focused on driving awareness, direct sales, and in-store traffic while reducing reliance on third-party delivery platforms.

    The Challenge

    • Low brand awareness
    • Heavy dependence on food delivery platforms
    • Limited direct online sales and foot traffic

    The Objective

    • Build strong brand awareness within target demographic
    • Drive direct orders via website and social media DMs
    • Increase walk-in customers
    • Reduce dependency on third-party platforms

    My Role

    • Team Lead
    • Directed overall strategy and team outputs
    • Led final pitch and presentation

    What I Did

    ▸ Strategy & Research

    • Conducted market, consumer, and competitor analysis
    • Defined target audience and key consumer insights

    ▸ Brand & Creative Direction

    • Developed brand positioning and campaign Big Idea
    • Oversaw creative consistency across executions

    ▸ Integrated Marketing Planning

    • Built a full-funnel strategy (Reach, Act, Convert, Engage)
    • Planned digital, influencer, print, and experiential tactics

    ▸ Presentation & Pitch

    • Structured and led the final pitch
    • Communicated strategy, creative, and KPIs clearly