I am a Creative Director and Brand & Design Lead with two decades of international experience shaping corporate identities and digital ecosystems for global organizations. I specialize in translating business strategy into scalable brand systems and performance-driven communications across multi-channel platforms. I thrive in cross-cultural environments, guiding governance of brand standards and leading cross-functional teams to deliver cohesive brands—from executive messaging to digital experiences and stakeholder engagement. Through collaborative leadership, I drive branding decisions, digital ecosystem strategies, and multi-brand governance that elevate recognition and impact for clients in transport, hospitality, entertainment, and professional services.…

Morgan Grosset

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I am a Creative Director and Brand & Design Lead with two decades of international experience shaping corporate identities and digital ecosystems for global organizations. I specialize in translating business strategy into scalable brand systems and performance-driven communications across multi-channel platforms. I thrive in cross-cultural environments, guiding governance of brand standards and leading cross-functional teams to deliver cohesive brands—from executive messaging to digital experiences and stakeholder engagement. Through collaborative leadership, I drive branding decisions, digital ecosystem strategies, and multi-brand governance that elevate recognition and impact for clients in transport, hospitality, entertainment, and professional services.…

Available to hire

I am a Creative Director and Brand & Design Lead with two decades of international experience shaping corporate identities and digital ecosystems for global organizations. I specialize in translating business strategy into scalable brand systems and performance-driven communications across multi-channel platforms. I thrive in cross-cultural environments, guiding governance of brand standards and leading cross-functional teams to deliver cohesive brands—from executive messaging to digital experiences and stakeholder engagement.

Through collaborative leadership, I drive branding decisions, digital ecosystem strategies, and multi-brand governance that elevate recognition and impact for clients in transport, hospitality, entertainment, and professional services.

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Language

English
Fluent
French
Fluent
Spanish; Castilian
Intermediate

Work Experience

Creative Director at GEISMAR - Rail Industry Technologies & Services
October 2, 2017 - February 28, 2025
• Lead and support the creative team throughout the design process development, ensuring alignment with goals and market trends • Team player, work closely with the Marketing team, provid a creative leadership and guidance fostering their development and their creativity • Achieve a unique branding and visual identity, design logos, typography, color palettes, and support visual assets that resonate with target audiences and enhance brand recognition face competitors • Produce and develop a strong brand guideline detailed and thorough to maintain consistency across all digital and print platforms • In-depth Research on competitor market to analyse and inform branding decisions • Develop a strong UI/UX design with Project Owner Support, knowing the latest Google MUM algorithm requested to optimise the ranking • Drawing sketches, roughs to visualize ideas and explore how best to represent an idea or a concept visually keeping on brief • Oversee the advertsing compaigns process on visuals and videos for social medias, press and events • Guide the internal, sales and marketing teams to ensure cohesive brand representation, ensuring that brand guidelines are scalable and optimized for various platforms, including digital and print • Analyse the design trend, staying up to date to bring fresh and innovative approaches to projects • Monitoring projects from conception to completion within deadlines and cooperate with the creative team
Creative Director - Restaurant Design | Award Winning Restaurants in Hong Kong at Le Comptoir Limite
March 5, 2018 - January 31, 2023
• Guide and boost the Interior Design team pushing boundaries of their creativity process development • Work closely with clients to understand their vision, presenting design concepts, and incorporating feedback effectively • Creat material library, in collaboration with Interior Design team and furnishing suppliers • Drawing sketches, roughs to visualize ideas and exploring how best to represent an idea or a concept visually while keeping on brief • Oversee the design process, integrating feedback to refine and perfect Interior Design solutions • Monitoring projects from conception to completion within deadlines with the construction team
Art Director at ART DE VIVRE Group
March 2, 2015 - September 29, 2017
Head of Design - Interior Design Department : • Supervise the creative team throughout the Interior Design process development • Present to clients unique design concepts with a full understanding and incorporing of their vision • Drawing sketches, roughs to visualize ideas and explore how best to represent an idea or a concept visually keeping on brief • Oversee the design process, integrating feedback to refine and perfect Interior Design solutions • Control projects from conception to completion within deadlines | Art Director : • Lead and develope a brand new visual identity for Art de Vivre Group • Collaborate and working closely with the Marketing team and the brands inside the Group • Create a visual identity, designing logos, typography, color palettes, and supporting visual assets that resonate with the group and enhance brand • Produce a strong brand guideline detailed and thorough to maintain consistency across all digital and print platforms • In-depth Research on competitor market to analyse and inform branding decisions
Freelance Designer - Car Designer at Renault - Citroen
September 3, 2007 - March 2, 2015
Designing and elaborating concept-cars for Automotive French brands : Renault - Peugeot Motocycle - Citroën - Smart - Mini - Nissan • Creation and development of concept cars for car brands • Drawing sketches, roughs to visualize ideas and explore how best to represent the concept • Explore and develope new colors and materials with industrial suppliers • Production of concept cars, monitoring the schedule and meeting deadlines for official presentations
Independent Creative Director at MORGAN GROSSET
March 1, 2025 - Present
Leading brand strategy, web development, UI/UX design, marketing & visual materials, and branding for clients in investment, legal, corporate, entertainment, and lifestyle sectors.
Creative Director at GEISMAR Rail Industry Technologies & Services
October 1, 2017 - February 1, 2025
Developed executive corporate communications, reinforced global brand governance, led multi-country brand architecture transformation increasing recognition, strengthened cross-functional collaboration, created distinctive branding, conducted brand audits, established global governance and identity standards, enforced compliance, drove data-driven branding decisions, and led digital ecosystem strategy and optimization.
Consultant Creative Director | Interior Design at Interior Design (Hong Kong Hospitality & Retail — Award Winning Restaurant & Bar in Hong Kong)
March 1, 2018 - January 1, 2023
Guided and inspired interior design teams, translated client visions into design concepts, built material libraries with suppliers, oversaw the full design process from concept to completion, delivered projects on time, and coordinated with construction teams.
Head of Design | Interior Design Depart. at ART DE VIVRE Group
March 1, 2015 - September 1, 2017
Directed brand identity projects end-to-end, presented original design concepts with client storytelling, illustrated concepts and visual narratives, integrated client and stakeholder feedback, and coordinated cross-functional teams to ensure on-time delivery.
Automotive Designer at Renault – Peugeot – Citroën – Ford (Paris, France)
September 1, 2007 - March 1, 2015
Conceived and shaped innovative concept cars, produced sketches and visual studies, developed colors and materials with suppliers, managed concept car production schedules, and delivered models for official presentations.

Education

Bachelor - Specialization Design Transport at CREAPOLE - ESDI
September 6, 2004 - June 29, 2007
3rd year Specialization Design Transport | Bachelor 2nd year Specialization Design Transport | Rewards : Laureate 1st year General Design | Rewards : Honorus Causa, Laureate
Bachelor’s in Transport Design at Créapole - ESDI
September 1, 2004 - June 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Media & Entertainment, Travel & Hospitality, Transportation & Logistics, Government, Healthcare, Other, Professional Services, Manufacturing
    uniE621 ART DIRECTION - GRAPHIC DESIGN
    Refresh the branding and the visual identity. Leading and creating the new marketing materials, including the International Sport Events at the Club. branding brandidentity artdirection graphicdesign graphicdesigner logo logotype typography marketing brochure presentation event indesign photoshop illustrator visualidentity visuals…
    uniE621 Rebranding & Brand Strategy
    Lead and support the creative team throughout the design process development, ensuring alignment with goals and market trends Achieve a unique branding and visual identity, design logos, typography, color palettes, and support visual assets that resonate with target audiences and enhance brand recognition face competitors…
    uniE621 Web Design
    Lead and support the creative team throughout the design process development, ensuring alignment with goals and market trends Achieve a unique branding and visual identity, design logos, typography, color palettes, and support visual assets that resonate with target audiences and enhance brand recognition face competitors…
    uniE621 HIGH-END PHOTO RETOUCHING
    Photo retouching — Expert in Photoshop, delivering high-quality image editing, color correction, and visual enhancements with precision and creativity. photoshop photo retouching photoretouching editing Postproduction image artdirector designer artdirection…
    uniE621 Collaborate with world-renowned artists to develop collectible art
    Collaborate with world-renowned artists to develop collectible art, leading all aspects of art direction, production, and packaging. Oversee photo shoots and visual content creation, ensuring each piece meets the highest creative standards. Drive digital campaigns to showcase artwork and engage global audiences, combining strategic vision with meticulous execution from concept to final delivery. artdirection artdirector graphicdesign designer production packaging photo artgallery artist photoshooting…
    uniE621 POWERPOINT PRESENTATION
    Produced and developed the layout, design, and harmonization of a comprehensive PowerPoint presentation, creating visually cohesive and impactful slides. Ensured consistency in style, typography, and branding across all sections, while enhancing the flow of information to support clear communication and audience engagement. powerpoint presentation layout graphicdesign graphicdesigner illustrations designer visualcreation visualcommunication slides…
    uniE621 BRAND CREATION
    Spearheaded a unified visual identity, boosting brand cohesion and recognition. Aligned creative strategy with Marketing and internal brand teams. Elaborated logos, typography, and visuals to strengthen portfolio and market presence. Established comprehensive brand guidelines for consistent multi-channel application. artdirector artdirection graphicdesigner branding logo print printing catalog visual visualidentity packaging brochure…