Planned, launched, and optimized multiple Facebook ad sets focused on website purchases, traffic, and lead actions for different brands and offers. The campaigns were structured to test audiences, creatives, and objectives while controlling frequency and cost per result.
Key ad sets generated 46 website purchases at a cost of $30.66 per purchase, alongside strong traffic performance with 1,327 link clicks from a single ad set. Additional campaigns delivered consistent clicks and conversions while maintaining competitive CPMs and stable spend levels.
I was responsible for campaign structure, audience segmentation, conversion tracking, budget allocation, creative testing, and ongoing optimization to improve purchase volume and traffic quality.
This project highlights my ability to drive measurable sales and high-intent traffic, not just impressions.FacebookAdsPaidAdvertisingConversion TrackingEcommerceMarketingTrafficCampaignsPerformanceOptimization…Planned, launched, and optimized multiple Facebook ad sets focused on website purchases, traffic, and lead actions for different brands and offers. The campaigns were structured to test audiences, creatives, and objectives while controlling frequency and cost per result.
Key ad sets generated 46 website purchases at a cost of $30.66 per purchase, alongside strong traffic performance with 1,327 link clicks from a single ad set. Additional campaigns delivered consistent clicks and conversions while maintaining competitive CPMs and stable spend levels.
I was responsible for campaign structure, audience segmentation, conversion tracking, budget allocation, creative testing, and ongoing optimization to improve purchase volume and traffic quality.
This project highlights my ability to drive measurable sales and high-intent traffic, not just impressions.FacebookAdsPaidAdvertisingConversion TrackingEcommerceMarketingTrafficCampaignsPerformanceOptimizationWW…