I am a creative and reliable Social Media and Content Specialist with over three years of experience developing content calendars, writing compelling copy, and publishing across multiple platforms. I am skilled at maintaining brand consistency visually and in tone, and I excel at using tools like Meta Business Suite and Canva to streamline social media operations and improve marketing efficiency. I bring strength in brand messaging, campaign ideation, paid advertising, and creative direction to support long-term brand positioning and audience growth. Throughout my career, I have successfully led content ideation and execution to achieve substantial engagement and follower growth. I have developed effective social media strategies, managed teams, generated leads for training programs, and provided actionable performance insights to optimize future marketing efforts. My goal is to deliver impactful content that aligns with business objectives while nurturing audience connections and driving results.

Mosinmiloluwa Irekiigbe

I am a creative and reliable Social Media and Content Specialist with over three years of experience developing content calendars, writing compelling copy, and publishing across multiple platforms. I am skilled at maintaining brand consistency visually and in tone, and I excel at using tools like Meta Business Suite and Canva to streamline social media operations and improve marketing efficiency. I bring strength in brand messaging, campaign ideation, paid advertising, and creative direction to support long-term brand positioning and audience growth. Throughout my career, I have successfully led content ideation and execution to achieve substantial engagement and follower growth. I have developed effective social media strategies, managed teams, generated leads for training programs, and provided actionable performance insights to optimize future marketing efforts. My goal is to deliver impactful content that aligns with business objectives while nurturing audience connections and driving results.

Available to hire

I am a creative and reliable Social Media and Content Specialist with over three years of experience developing content calendars, writing compelling copy, and publishing across multiple platforms. I am skilled at maintaining brand consistency visually and in tone, and I excel at using tools like Meta Business Suite and Canva to streamline social media operations and improve marketing efficiency. I bring strength in brand messaging, campaign ideation, paid advertising, and creative direction to support long-term brand positioning and audience growth.

Throughout my career, I have successfully led content ideation and execution to achieve substantial engagement and follower growth. I have developed effective social media strategies, managed teams, generated leads for training programs, and provided actionable performance insights to optimize future marketing efforts. My goal is to deliver impactful content that aligns with business objectives while nurturing audience connections and driving results.

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Experience Level

Expert
Intermediate

Language

English
Fluent

Work Experience

Social Media and Content Manager at A Baker Academy, United Kingdom
March 1, 2024 - Present
Develop and execute data-driven content strategies to achieve 25% consistent month-on-month growth in engagement and follower count. Lead content ideation, creation, scheduling, and publishing aligned with business goals. Designed and implemented lead magnets and sponsored ad campaigns generating leads for training programs. Provided first-level inquiry responses and submitted monthly performance reports with actionable insights to optimize content and improve key marketing metrics.
Social Media Marketing Lead at Visionary Compass, Lagos State
August 1, 2024 - August 29, 2025
Led recruitment and onboarding of social media associate and brand designer for successful accelerator program launch. Designed and implemented social media marketing strategy driving 54% of total program enrollments, significantly boosting company revenue. Facilitated onboarding of influential speakers and leaders aligned with brand values, increasing program attendance by 30% and strengthening brand positioning. Developed consistent and impactful content marketing tailored to target audience.
Content Marketing & Media Management at Visionary Compass, Lagos
November 1, 2023 - August 29, 2025
Developed and executed a holistic brand strategy significantly boosting awareness and conversion rates, creating brand style guide for consistency across materials. Deployed multi-platform social media strategy growing followers by 4,000+ and increasing engagement by 60%. Managed content calendar delivering 40+ optimized pieces monthly across platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, Wordpress, Brevo) to enhance engagement, reach, conversions, and traffic. Repurposed event content into high-engagement videos and digital products, boosting audience interaction and generating additional revenue. Created persuasive sales copy, led discovery calls, nurtured leads through targeted outreach, driving conversions and sales. Analyzed KPIs to improve engagement and optimize conversion strategies.

Education

B.Ed. Mathematics/Integrated Science at Obafemi Awolowo University
January 11, 2030 - August 29, 2025

Qualifications

Social Media Certified
January 1, 2025 - August 29, 2025
Mini-MBA Program (Sales & Marketing)
January 1, 2024 - August 29, 2025
Digital Marketing Fundamentals
January 1, 2023 - August 29, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other