I'm a results-driven Content Manager & Producer with 7+ years in digital media, content strategy, social media management and VOD platforms. I optimize YouTube channels, develop data-driven content strategies, and boost audience engagement. I excel at leading cross-functional teams and delivering high-quality, engaging content. I hold multiple certificates from Google and Aufuq Al Ebdaa Training and Development. I'm fluent in Arabic and English, with moderate proficiency in German and Romanian. I’m passionate about increasing brand visibility and maximizing reach across digital platforms. In my recent roles, I’ve driven significant growth across YouTube and social media, led cross-platform content initiatives, and built brand-consistent visuals and workflows that improve retention, watch time, and engagement. I thrive in collaborative environments and enjoy turning data into compelling stories that resonate with diverse audiences.

I'm a results-driven Content Manager & Producer with 7+ years in digital media, content strategy, social media management and VOD platforms. I optimize YouTube channels, develop data-driven content strategies, and boost audience engagement. I excel at leading cross-functional teams and delivering high-quality, engaging content. I hold multiple certificates from Google and Aufuq Al Ebdaa Training and Development. I'm fluent in Arabic and English, with moderate proficiency in German and Romanian. I’m passionate about increasing brand visibility and maximizing reach across digital platforms. In my recent roles, I’ve driven significant growth across YouTube and social media, led cross-platform content initiatives, and built brand-consistent visuals and workflows that improve retention, watch time, and engagement. I thrive in collaborative environments and enjoy turning data into compelling stories that resonate with diverse audiences.

Available to hire

I’m a results-driven Content Manager & Producer with 7+ years in digital media, content strategy, social media management and VOD platforms. I optimize YouTube channels, develop data-driven content strategies, and boost audience engagement. I excel at leading cross-functional teams and delivering high-quality, engaging content. I hold multiple certificates from Google and Aufuq Al Ebdaa Training and Development. I’m fluent in Arabic and English, with moderate proficiency in German and Romanian. I’m passionate about increasing brand visibility and maximizing reach across digital platforms.

In my recent roles, I’ve driven significant growth across YouTube and social media, led cross-platform content initiatives, and built brand-consistent visuals and workflows that improve retention, watch time, and engagement. I thrive in collaborative environments and enjoy turning data into compelling stories that resonate with diverse audiences.

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Language

Arabic
Fluent
English
Fluent
Romanian, Moldavian, Moldovan
Intermediate
German
Intermediate

Work Experience

Senior Content Manager at Dubai Media INC
September 1, 2025 - Present
Selecting and creating engaging content, storytelling, and analytics to maximize engagement and drive growth across digital platforms. Producing content for social media and on-demand videos (VOD). Managing and optimizing digital media for Dubai TV’s social media platforms and the video-on-demand (VOD) platform “Awan.” Managing YouTube pages for nine channels, implementing tailored content strategies and ensuring continuous audience engagement. Coordinating with team members on content strategies, publishing schedules, and target audience alignment.
Content Manager at Kedoo Entertainment
September 1, 2021 - April 1, 2025
Optimized content across 15+ YouTube channels, increasing views and engagement. Implemented SEO and audience targeting strategies, driving 1M+ views within three months. Created short-form content (shorts, community posts) leading to a 30% boost in audience interaction. Managed diverse channel types, including documentary, news, and entertainment, ensuring high-quality content delivery. Designed YouTube channel elements (logos, banners) to improve brand consistency. Led cross-functional collaboration with designers and video editors to enhance engagement. Trained and mentored junior content creators, improving production efficiency by 20%. Mentored and trained a team of 5 content creators, improving production efficiency by 30%.
Social Media Executive at Al Arabiya News Channel
January 1, 2020 - January 1, 2021
Developed and managed content across YouTube, Facebook, Twitter, Instagram, and TikTok, increasing engagement by 40%. Spearheaded video production efforts, contributing to a 35% increase in brand visibility. Created and published VT's and fillers, utilizing Adobe Creative Suite, VIZ STORY, and AVID. Designed visually compelling animated and static templates, ensuring adherence to brand guidelines. Collaborated with a 20-member team, generating creative content ideas that led to a 50% audience growth.
Assistant VT Editor at Al Arabiya News Channel
January 1, 2020 - December 1, 2020
Produced and edited video tapes (VTs) and fillers, improving content quality and engagement. Designed animated templates, enhancing social media presence. Conducted in-depth news research to curate relevant stories for special series.
VizArt & VizStory Editor at Al Arabiya News Channel
July 1, 2019 - January 1, 2020
Produced and edited VTs and social media content, increasing digital visibility. Ensured content aligned with brand guidelines and audience preferences.
Director Assistant at Al Arabiya News Channel
July 1, 2018 - January 1, 2019
Managed TV control room operations, ensuring seamless live broadcasts. Operated Broadcast Control Systems (BCS), supporting production workflow.
AutoCue Operator at Al Arabiya News Channel
February 1, 2018 - July 1, 2018
Managed teleprompter scripts, ensuring smooth on-air news delivery. Coordinated closely with producers to verify script accuracy.

Education

Bachelor's in Radio & Television at Ajman University
January 11, 2030 - January 1, 2026
Bachelor's in Graphic Design & Multimedia at University Of Sharjah
January 11, 2030 - January 1, 2016

Qualifications

YouTube Content Ownership & Asset Monetization
January 1, 2023 - December 8, 2025
YouTube Music Rights Management
January 1, 2023 - December 8, 2025
2 Professional Photography & Videography
January 1, 2024 - December 8, 2025
Google Analytics Certification
January 1, 2024 - December 8, 2025
Advanced Social Media Strategy
January 1, 2024 - December 8, 2025
Professional Development - Google Analytics Certification
January 1, 2023 - December 8, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education