Mousa Zoarab

Selecting and creating engaging content, storytelling, and analytics to maximize engagement and drive growth across digital platforms. Producing content for social media and on-demand videos (VOD). Managing and optimizing digital media for Dubai TV’s social media platforms and the video-on-demand (VOD) platform “Awan.” Managing YouTube pages for nine channels, implementing tailored content strategies and ensuring continuous audience engagement. Coordinating with team members on content strategies, publishing schedules, and target audience alignment.

Optimized content across 15+ YouTube channels, increasing views and engagement. Implemented SEO and audience targeting strategies, driving 1M+ views within three months. Created short-form content (shorts, community posts) leading to a 30% boost in audience interaction. Managed diverse channel types, including documentary, news, and entertainment, ensuring high-quality content delivery. Designed YouTube channel elements (logos, banners) to improve brand consistency. Led cross-functional collaboration with designers and video editors to enhance engagement. Trained and mentored junior content creators, improving production efficiency by 20%. Mentored and trained a team of 5 content creators, improving production efficiency by 30%.

Produced and edited video tapes (VTs) and fillers, improving content quality and engagement. Designed animated templates, enhancing social media presence. Conducted in-depth news research to curate relevant stories for special series.