I am a creative and results-driven Digital Marketing Strategist with a track record of delivering integrated campaigns, content strategies and brand storytelling across sports, community, and creative sectors. I have expertise in digital marketing, website optimisation, email marketing, content production, social media strategy and stakeholder engagement. I excel at translating complex information into clear, audience-focused messaging while leveraging marketing technology, analytics and creative content to boost brand awareness, engagement and lead generation.…

Mownica Parthiban

I am a creative and results-driven Digital Marketing Strategist with a track record of delivering integrated campaigns, content strategies and brand storytelling across sports, community, and creative sectors. I have expertise in digital marketing, website optimisation, email marketing, content production, social media strategy and stakeholder engagement. I excel at translating complex information into clear, audience-focused messaging while leveraging marketing technology, analytics and creative content to boost brand awareness, engagement and lead generation.…

Available to hire

I am a creative and results-driven Digital Marketing Strategist with a track record of delivering integrated campaigns, content strategies and brand storytelling across sports, community, and creative sectors. I have expertise in digital marketing, website optimisation, email marketing, content production, social media strategy and stakeholder engagement.

I excel at translating complex information into clear, audience-focused messaging while leveraging marketing technology, analytics and creative content to boost brand awareness, engagement and lead generation.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing & Content Intern at Screen Canberra
August 1, 2025 - November 1, 2025
Created and managed social media campaigns via Loomly; produced digital assets using Canva and Adobe CC; leveraged AI tools to streamline ideation and design workflows; drafted and sent Mailchimp campaigns reaching 1,000+ subscribers; assisted with Meta Ads campaigns (creative prep, audience targeting, UTM tracking); improved SEO and usability by updating the WordPress Location Directory; conducted SEO audits using SEMrush, GA4, and Search Console; supported location scouting and panel visuals for the Canberra Film Festival.
Digital & Marketing Intern at Tennis Australia
February 1, 2025 - May 1, 2025
Led a digital uplift project across 40+ club websites using Airtable; built a demo ClubSpark CMS site to enhance UX, navigation, and content clarity; implemented updates for 20+ clubs improving layout, SEO, and branding; prepared post-meeting reports with recommendations and mock-ups; coordinated meeting schedules and stakeholder communications; supported Women in Tennis event marketing and onsite data coordination; recognized for thorough and actionable reporting.
Creative Executive at SP Cinemas
September 1, 2021 - December 1, 2023
Worked across marketing, creative production, and campaign planning for film promotions; acted as a communication bridge between producers, directors, and internal teams; contributed to marketing concepts and creative direction; developed pitch decks for multiple film projects for studio and investor discussions.
Creative Head (Freelance) at Reelit Media
September 1, 2022 - December 1, 2023
Managed content strategy and social media pages for sports players with audiences of 10K-60K; built structured content calendars; led creative planning meetings; improved engagement through analytics and comment/DM response management.
Creative Content Curator at Vikkals
August 1, 2020 - September 1, 2021
Curated 150+ content pieces, increasing engagement by 30-40%; assisted direction across 10+ shoots and coordinated with actors and teams.
Engagement & Creative Volunteer at DogsCBR, Canberra
December 1, 2024 - April 1, 2025
Created digital assets, social posts, and event visuals, contributing to a 20-30% reach increase; built content calendars and coordinated posting schedules; participated in team meetings and campaign planning; supported event delivery and feedback collection.
Secretary at UC Indian Association, Canberra
December 1, 2024 - September 1, 2025
Coordinated operations for a 150+ member community; delivered 6-8 events, increasing engagement by 20-30%; created digital promotional content, boosting visibility by 35-50%.
Creative Content Curator & Creative Executive at SP Cinemas, India
September 1, 2021 - December 1, 2023
Led creative content development and promotional campaigns supporting film marketing and audience engagement objectives. Managed collaboration between producers, creative teams and marketing stakeholders to deliver campaign assets and promotional materials. Developed presentations, pitch decks and branded content supporting stakeholder engagement and project promotion. Oversaw production workflows and ensured consistency of messaging, visual identity and campaign execution.
Creative Content Curator at Vikkals, India
August 1, 2020 - September 1, 2021
Produced multimedia content, scripts and creative assets supporting brand storytelling and audience engagement. Assisted in commercial shoots, content planning and campaign execution across multiple digital channels. Coordinated production schedules and content delivery timelines across creative projects.

Education

Master of Creative Industries at University of Canberra
February 1, 2024 - November 1, 2025
Bachelor of Visual Communication at Madras Christian College, India
January 1, 2017 - January 1, 2020
Diploma in Graphic Design at CSC
July 1, 2019 - October 1, 2019
AI for Business and Marketing at DMI
October 1, 2025 - February 10, 2026
Certified Digital Marketing Associate at DMI
October 1, 2025 - February 10, 2026
Bachelor of Visual Communication at Madras Christian College, India
January 1, 2017 - January 1, 2020
Master of Creative Industries at University of Canberra
February 1, 2024 - November 1, 2025
Certified Digital Marketing Associate at DMI
October 1, 2025 - December 1, 2025
Master of Creative Industries at University of Canberra
February 1, 2024 - November 30, 2025
Bachelor of Visual Communication at Madras Christian College, India
January 1, 2017 - December 31, 2020
Certified Digital Marketing Associate – AI for Business and Marketing at DMI
October 1, 2025 - December 31, 2025
Master of Creative Industries at University of Canberra
February 1, 2024 - November 1, 2025
Bachelor of Visual Communication at Madras Christian College, India
January 1, 2017 - January 1, 2020
Certified Digital Marketing Associate at DMI (AI for Business and Marketing)
October 1, 2025 - January 1, 2026
Certified Digital Marketing Associate at DMI (AI for Business and Marketing)
October 1, 2025 - January 1, 2026
Master of Creative Industries at University of Canberra
February 1, 2024 - November 1, 2025
Bachelor of Visual Communication at Madras Christian College, India
January 1, 2017 - January 1, 2020

Qualifications

AI for Business and Marketing
October 1, 2025 - February 10, 2026
Certified Digital Marketing Associate
October 1, 2025 - February 10, 2026
Certified Digital Marketing Associate (DMI)
October 1, 2025 - December 1, 2025
Certified Digital Marketing Associate – AI for Business and Marketing
October 1, 2025 - December 31, 2025
Certified Digital Marketing Associate
October 1, 2025 - January 1, 2026
Certified Digital Marketing Associate
October 1, 2025 - January 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Software & Internet, Government, Other

Skills

Experience Level