Hi, I’m Muhammed Muis, a results-driven Social Media Manager and Content Strategist focused on building and scaling brand presence across TikTok, Instagram, and YouTube. I deliver exponential audience growth through algorithm-optimised short-form video, data-informed posting strategies, and compelling visual storytelling. I bring experience across e-commerce, sports media, and entertainment verticals, with a proven ability to transform early-stage social profiles into high-performing brand channels. I work with clients remotely across the globe. I’m proud of a track record that includes a 4,155% surge in TikTok post views, 279.6K YouTube views, and a 1,410% increase in Instagram reach over 90 days, all driven by data-informed content formats and tested hooks. I build brand voice, hashtag strategies, and audience targeting to maximise organic reach while maintaining authentic connections with communities.

Muhammed Muis

Hi, I’m Muhammed Muis, a results-driven Social Media Manager and Content Strategist focused on building and scaling brand presence across TikTok, Instagram, and YouTube. I deliver exponential audience growth through algorithm-optimised short-form video, data-informed posting strategies, and compelling visual storytelling. I bring experience across e-commerce, sports media, and entertainment verticals, with a proven ability to transform early-stage social profiles into high-performing brand channels. I work with clients remotely across the globe. I’m proud of a track record that includes a 4,155% surge in TikTok post views, 279.6K YouTube views, and a 1,410% increase in Instagram reach over 90 days, all driven by data-informed content formats and tested hooks. I build brand voice, hashtag strategies, and audience targeting to maximise organic reach while maintaining authentic connections with communities.

Available to hire

Hi, I’m Muhammed Muis, a results-driven Social Media Manager and Content Strategist focused on building and scaling brand presence across TikTok, Instagram, and YouTube. I deliver exponential audience growth through algorithm-optimised short-form video, data-informed posting strategies, and compelling visual storytelling. I bring experience across e-commerce, sports media, and entertainment verticals, with a proven ability to transform early-stage social profiles into high-performing brand channels. I work with clients remotely across the globe.

I’m proud of a track record that includes a 4,155% surge in TikTok post views, 279.6K YouTube views, and a 1,410% increase in Instagram reach over 90 days, all driven by data-informed content formats and tested hooks. I build brand voice, hashtag strategies, and audience targeting to maximise organic reach while maintaining authentic connections with communities.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Yoruba
Fluent

Work Experience

Founder & Social Media Strategist at Social By Moyes Media
January 1, 2025 - Present
Founder and lead strategist for a growth-oriented social media management firm. Demonstrated ability to manage brand social media accounts, achieve tangible results, and drive growth through data-driven techniques. Key achievements include generating 10,000+ organic TikTok views with 94% traffic from the For You Page, increasing Instagram reach by over 2,400% in 90 days, improving engagement, and implementing a reels-driven content strategy that contributed a substantial portion of total performance. Responsible for content planning, visual design, analytics, and audience engagement.
Founder & Social Media Strategist at Social by Moyes
January 1, 2025 - Present
Founder of a growth-oriented social media management firm; manages brand social media accounts and delivers tangible results, including +1,566% Instagram reach growth in 90 days and 10,000+ organic TikTok views with a 94% For You Page discovery rate. Implemented Reels-driven content strategy contributing to a significant share of total performance.
Freelance Social Media Manager & Content Strategist at Moyes Media
January 1, 2025 - Present
End-to-end social media management, content production, and growth optimisation for brands in e-commerce, sports media, and entertainment. Design and execute data-driven content calendars tailored to each platform’s algorithm, audience behaviour, and trending formats. Produce and edit high-performing short-form video content optimised for discoverability and viral distribution. Conduct weekly analytics reviews to surface growth opportunities, refine schedules, and improve content-market fit. Advise clients on brand positioning, hashtag strategy, and audience targeting to maximise organic reach. Manage concurrent accounts across diverse niches, maintaining distinct brand voices for each.

Education

Add your educational history here.

Qualifications

O-Level (SSCE)
January 11, 2030 - April 4, 2026
Social Media Manager — Udemy
January 11, 2030 - April 4, 2026
Digital Marketing — HubSpot
January 11, 2030 - April 4, 2026
Meta Social Media Marketing — Udemy
January 11, 2030 - April 4, 2026
LinkedIn Marketing — Udemy
January 11, 2030 - April 4, 2026
TikTok Advertising & Marketing — Udemy
January 11, 2030 - April 4, 2026
YouTube Marketing & Advertising — Udemy
January 11, 2030 - April 4, 2026
Instagram Marketing & Advertising — Udemy
January 11, 2030 - April 4, 2026
Facebook Ads & Advertising — Udemy
January 11, 2030 - April 4, 2026
Senior Secondary School Certificate (O-Level)
January 11, 2030 - April 4, 2026
Social Media Manager — Udemy
January 11, 2030 - April 4, 2026
Digital Marketing — HubSpot
January 11, 2030 - April 4, 2026
Meta Social Media Marketing — Udemy
January 11, 2030 - April 4, 2026
LinkedIn Marketing — Udemy
January 11, 2030 - April 4, 2026
TikTok Advertising & Marketing — Udemy
January 11, 2030 - April 4, 2026
YouTube Marketing & Advertising — Udemy
January 11, 2030 - April 4, 2026
Instagram Marketing & Advertising — Udemy
January 11, 2030 - April 4, 2026
Facebook Ads & Advertising — Udemy
January 11, 2030 - April 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail