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I am a marketing and brand leader with 6+ years of experience shaping and scaling brand presence for multi-location businesses. I thrive on turning market insights into cohesive brand experiences that resonate with customers and drive growth. I specialize in developing data-informed strategies and hands-on creative execution across digital and physical spaces, delivering authentic customer connections and measurable results for growing organizations.…I am a marketing and brand leader with 6+ years of experience shaping and scaling brand presence for multi-location businesses. I thrive on turning market insights into cohesive brand experiences that resonate with customers and drive growth. I specialize in developing data-informed strategies and hands-on creative execution across digital and physical spaces, delivering authentic customer connections and measurable results for growing organizations.

Mallory Jacobus

Brand Strategist, Marketing Strategist, Marketing Consultant, +4

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I am a marketing and brand leader with 6+ years of experience shaping and scaling brand presence for multi-location businesses. I thrive on turning market insights into cohesive brand experiences that resonate with customers and drive growth. I specialize in developing data-informed strategies and hands-on creative execution across digital and physical spaces, delivering authentic customer connections and measurable results for growing organizations.…I am a marketing and brand leader with 6+ years of experience shaping and scaling brand presence for multi-location businesses. I thrive on turning market insights into cohesive brand experiences that resonate with customers and drive growth. I specialize in developing data-informed strategies and hands-on creative execution across digital and physical spaces, delivering authentic customer connections and measurable results for growing organizations.

Available to hire

I am a marketing and brand leader with 6+ years of experience shaping and scaling brand presence for multi-location businesses. I thrive on turning market insights into cohesive brand experiences that resonate with customers and drive growth.
I specialize in developing data-informed strategies and hands-on creative execution across digital and physical spaces, delivering authentic customer connections and measurable results for growing organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing & Brand Manager at Lumber & Supply

July 1, 2019 - January 1, 2026

Led all marketing, branding, social media, and customer engagement initiatives for a rapidly growing building materials company, expanding from 2 to 14 locations. Owned and managed the full digital presence including Instagram, Facebook, Google Business Profiles, and websites across all locations and sister companies. Developed and executed marketing strategies informed by market trends, consumer behavior, and performance data. Served as a primary liaison with web developers, photographers, printers, and external vendors. Directed creative output including brand identity, catalogs, signage, email campaigns, merchandise, and promotional materials. Provided individualized marketing support to each location to ensure advertising goals and growth initiatives were met.

Customer Service & Print Production Specialist at All Ways Graphics

January 1, 2019 - July 1, 2019

Supported customers throughout the full design and print production process. Assisted with layout, bindery, and multi-format print production. Ensured customer satisfaction through clear communication and expectation management.

Head Bar at Fish House Grill

February 1, 2012 - October 1, 2016

Placed orders with the ABC, received orders, inventoried, and conducted purchasing transactions. Developed relationships with regular customers and vendors to ensure that their experiences were consistent and enjoyable.

Manager at Two Guys Grille

January 1, 2005 - January 1, 2011

Held leadership position for 15 employees. Mastered Micros and POSitouch POS system and trained employees on software. Responsible for managing the daily spreadsheets with sales totals, food cost, and labor percentage.