I’m Mercy Osinuga, a Brand Designer and Creative Director who thrives at the intersection of usability, aesthetics, and business strategy. I’ve led brand identity, visual design, and digital experiences for fashion, real estate, and tech clients, balancing creative exploration with practical, revenue-driving outcomes. I design intuitive UIs, write compelling content, and build collaborative teams that turn briefs into polished products. My approach combines UX research, wireframing, and prototyping in Figma with hands-on design execution and cross-functional collaboration to elevate brand presence and customer journeys.…

Mercy Osinuga

I’m Mercy Osinuga, a Brand Designer and Creative Director who thrives at the intersection of usability, aesthetics, and business strategy. I’ve led brand identity, visual design, and digital experiences for fashion, real estate, and tech clients, balancing creative exploration with practical, revenue-driving outcomes. I design intuitive UIs, write compelling content, and build collaborative teams that turn briefs into polished products. My approach combines UX research, wireframing, and prototyping in Figma with hands-on design execution and cross-functional collaboration to elevate brand presence and customer journeys.…

Available to hire

I’m Mercy Osinuga, a Brand Designer and Creative Director who thrives at the intersection of usability, aesthetics, and business strategy. I’ve led brand identity, visual design, and digital experiences for fashion, real estate, and tech clients, balancing creative exploration with practical, revenue-driving outcomes.

I design intuitive UIs, write compelling content, and build collaborative teams that turn briefs into polished products. My approach combines UX research, wireframing, and prototyping in Figma with hands-on design execution and cross-functional collaboration to elevate brand presence and customer journeys.

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Skills

Experience Level

Web Design
Expert
UI
Expert
Figma
Expert
Product Design
Expert
Branding
Expert
Brand Identity
Expert
Prototype
Expert
Adobe Photoshop
Expert
Logo
Expert
Framer
Expert
Presentation Design
Expert
Infographic
Expert
Pitch Deck
Expert
Copywriting
Expert
Canva
Intermediate
Social Media Design
Intermediate
3D Design
Intermediate
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Language

English
Fluent

Work Experience

Creative Lead at AdirebyMillie
October 1, 2017 - Present
Demonstrated exceptional leadership by overseeing brand operations, resulting in a phenomenal growth rate of 120% within 7 years. Played a pivotal role in spearheading the conception and execution of Creative Direction.
Brand Designer at Born Genius Studio
September 30, 2023 - July 24, 2025
Led brand and creative direction for a fashion clothing line, establishing visual identity and brand consistency. Designed and launched the company website focusing on usability and aesthetics. Oversaw daily operations in collaboration with design and marketing teams to streamline workflow. Produced written content for campaigns, product descriptions, and social media. Applied UI/UX principles to improve customer journey and online shopping experience. Utilized wireframing and prototyping techniques using Figma to support development. Managed creative teams and oversaw end-to-end project execution.
Business Developer at Reinvestore
December 31, 2024 - July 24, 2025
Spearheaded strategic partnerships and client acquisition efforts leading to a 35% increase in property sales within 12 months, expanding the firm's portfolio into two new high-growth markets. Identified and pursued new business opportunities in real estate. Developed client acquisition strategies and pitched services to prospective buyers and investors. Conducted market analysis and competitor research. Managed CRM systems and client follow-ups to improve conversion rates. Represented company at real estate exhibitions and client meetings. Collaborated with marketing and design teams to align branding with business goals.
Brand Designer at Born Genius Studio
October 1, 2017 - Present
Led brand and creative direction for a fashion clothing line, establishing visual identity and brand consistency. Designed and launched the company website with a strong focus on usability and aesthetics; oversaw daily operations, collaborated with design and marketing teams to streamline workflow; produced written content for campaigns and social media; applied UI/UX principles to improve customer journey and online shopping experience; created visual identities, brand guides, and web experiences; led brainstorming sessions and end-to-end project execution from briefing to delivery; handled client communications, budgeting, and scheduling.
Brand Designer at Born Genius Studio
October 1, 2017 - Present
Led brand and creative direction for a fashion clothing line, establishing visual identity and brand consistency. Designed and launched the company website with a strong focus on usability and aesthetics. Produced written content for campaigns, product descriptions, and social media. Developed brand guidelines, pitch decks, brand assets, and digital experiences. Managed creative teams and end-to-end project execution.
Brand Designer at Born Genius Studio
October 1, 2017 - Present
Led brand and creative direction for a fashion clothing line; designed and launched the company website with emphasis on usability and aesthetics; oversaw daily operations and collaborated with design and marketing teams to streamline workflows; produced written content for campaigns, product descriptions, and social media; applied UI/UX principles to improve customer journeys and online shopping experiences; crafted wireframes, high-fidelity mockups, and interactive prototypes in Figma; managed creative teams and end-to-end project execution from brief to delivery; created visual identities, brand guidelines, and web experiences; handled client communications, budgeting, and scheduling; led brainstorming sessions and campaigns to boost brand engagement.
Brand Designer / Creative Lead at Born Genius Studio
October 1, 2017 - November 18, 2025
Led brand identity, creative direction, and digital experiences for Born Genius Studio. Oversaw daily operations and collaborated with design and marketing teams to streamline workflows. Designed and launched the company website with a strong emphasis on usability and aesthetics, while producing campaign copy, product descriptions, and social media content. Managed creative teams and end-to-end project execution from briefing to delivery, developing visual identity systems, brand guidelines, pitches, and web experiences. Drove notable brand growth and identified new opportunities in sectors such as real estate.

Education

Bachelor's in Business Administration at University of Abuja
January 11, 2030 - September 13, 2025
Bachelor's in Business Administration at University of Abuja
January 11, 2030 - September 13, 2025
Bachelor of Business Administration at University of Abuja
January 11, 2030 - November 18, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Real Estate & Construction, Consumer Goods, Professional Services, Media & Entertainment, Software & Internet, Other
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