I am a versatile designer and illustrator with experience spanning branding, signage, 3D rendering, and game development. I recently led the complete rebranding of Eurekakids and its mascot Archi, and I create visual assets for conventions, in-store materials, and seasonal campaigns. I approach each project with a creative, solution-oriented mindset, aiming for a coherent, distinctive aesthetic and a unique style across all media.
My background includes collaborative client work, web and 3D design, and game development, allowing me to adapt to diverse project needs while maintaining a cohesive visual language and attention to detail.
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At Eurekakids, one of the highlights of my time there was redesigning Archi, the brand’s beloved mascot. Over the course of the project, Archi became very special to me. I led the character’s new visual direction, ensuring that every line and colour reflected the brand’s values — joy, empathy, connection, and positive learning. The aim was to create a character that children could instantly relate to and feel inspired by.
From that foundation, I expanded Eurekakids world even further, creating a set of new companion characters so that every child could see themselves reflected in a different animal or personality. This helped to build an emotional bridge between the brand and its young audience — turning Eurekakids into a universe full of friends to discover.
You can see a few images of the work at: https://www.twine.net/signin
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