Available to hire
Hi, I’m Damilare Adepoju—a performance-driven digital marketer specializing in social media management, Meta ad campaigns, and content strategy. With 5+ years of experience supporting skincare, haircare, and wellness DTC brands, I’ve consistently reduced CAC, scaled ROAS, and boosted engagement through data-backed creative strategies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Yoruba
Advanced
French
Advanced
Spanish; Castilian
Advanced
Work Experience
Performance Marketing Strategist (Freelance) at Independent / Freelance
January 1, 2025 - September 16, 2025Led Meta ad campaigns for skincare, luxury haircare, and wellness brands. Achievements include CAC reduction of 35% (from $43 to $28) in 10 days, a 46% increase in CTR, and an 18% rise in repeat purchases, with additional wins in subscription growth, churn reduction, and first-time buyer rates.
Senior Social Media Manager at Chelsea FC Updates
January 1, 2023 - PresentGrew social media presence and engagement, managing daily content on Facebook and Instagram, and driving community engagement to significantly increase followers.
Social Media & Content Manager at Vanparison Leasing
January 1, 2025 - September 16, 2025Managed multiple media platforms and delivered cohesive communication strategies, boosting brand visibility and engagement with high delivery and CTR metrics.
Senior Social Media Specialist at BairesDev
January 1, 2024 - September 16, 2025Launched viral campaigns increasing trial sign-ups and streamlined department processes to reduce turnover.
Content Manager at DavesDealDepot.com
January 1, 2022 - September 16, 2025Grew Instagram engagement and developed personas to improve ad ROI.
Performance Marketing Strategist at Self-Employed / Freelance Projects
December 31, 2025 - September 17, 2025Managed Meta ad campaigns for skincare DTC brands, including a Winter Launch (CAC reduced by 35% from $43 to $28 in 10 days; CTR up 46%; repeat purchases up 18%), Luxury Haircare (subscription drive: grew subscriptions 2.3x, churn down 37%, ad dwell time up 54%), and Wellness Supplement (new product launch: 62% first-time buyers, 4.1 ROAS).
Senior Social Media Manager at Chelsea FC Updates
January 1, 2023 - PresentGrew followers 100x via viral reels and engagement strategies. Managed daily content posting on Facebook and Instagram. Spearheaded community engagement activities, increasing followers by 100x within months.
Social Media & Content Manager at Vanparison Leasing
December 31, 2025 - September 17, 2025Managed multiple media platforms and boosted brand visibility by 25%. Led cohesive communication strategies, achieving an 88.7% delivery rate and a 67% click-through rate.
Senior Social Media Specialist at BairesDev
December 31, 2024 - September 17, 2025Launched viral campaigns increasing trial sign-ups by 200%. Streamlined department processes, reducing turnover by 35%.
Content Manager at DavesDealDepot.com
December 31, 2022 - September 17, 2025Grew Instagram engagement by 120% in 3 months. Developed customer personas, increasing ad ROI by 55%.
Education
Environmental Engineering at Obafemi Awolowo University
January 1, 2019 - September 16, 2025Environmental Engineering at Obafemi Awolowo University
January 1, 2019 - September 17, 2025Qualifications
7 secrets of Viral Marketing
January 1, 2025 - September 16, 2025Facebook Blueprint Certified
January 1, 2023 - September 16, 2025Facebook Paid Ads
January 1, 2024 - September 16, 2025Digital Ad Expert
January 1, 2023 - September 16, 2025Social Media Bootcamp
January 1, 2024 - September 16, 20257 secrets of Viral Marketing
January 1, 2025 - September 17, 2025Facebook Blueprint Certified
January 1, 2023 - September 17, 2025Facebook Paid Ads
January 1, 2024 - September 17, 2025Digital Ad Expert
January 1, 2023 - September 17, 2025Social Media Bootcamp
January 1, 2024 - September 17, 2025Industry Experience
Consumer Goods, Software & Internet, Media & Entertainment, Retail, Professional Services, Healthcare
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