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With 14+ years in the design industry, I’ve built a diverse background spanning print design, photography, web development, animation, and exhibition design. Along the way, I’ve discovered that great design isn’t just about aesthetics—it’s about shaping clear, meaningful communication and crafting experiences that resonate. Through ongoing education and hands-on projects, I’ve developed a methodology that blends creativity, strategy, and purpose—ensuring each design choice supports the story, message, and audience. I’m passionate about exploring how design can drive impact, not just look good.…With 14+ years in the design industry, I’ve built a diverse background spanning print design, photography, web development, animation, and exhibition design. Along the way, I’ve discovered that great design isn’t just about aesthetics—it’s about shaping clear, meaningful communication and crafting experiences that resonate. Through ongoing education and hands-on projects, I’ve developed a methodology that blends creativity, strategy, and purpose—ensuring each design choice supports the story, message, and audience. I’m passionate about exploring how design can drive impact, not just look good.

Kion Lofton

Graphic Designer, Logo Designer, Brand Designer, +4

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With 14+ years in the design industry, I’ve built a diverse background spanning print design, photography, web development, animation, and exhibition design. Along the way, I’ve discovered that great design isn’t just about aesthetics—it’s about shaping clear, meaningful communication and crafting experiences that resonate. Through ongoing education and hands-on projects, I’ve developed a methodology that blends creativity, strategy, and purpose—ensuring each design choice supports the story, message, and audience. I’m passionate about exploring how design can drive impact, not just look good.…With 14+ years in the design industry, I’ve built a diverse background spanning print design, photography, web development, animation, and exhibition design. Along the way, I’ve discovered that great design isn’t just about aesthetics—it’s about shaping clear, meaningful communication and crafting experiences that resonate. Through ongoing education and hands-on projects, I’ve developed a methodology that blends creativity, strategy, and purpose—ensuring each design choice supports the story, message, and audience. I’m passionate about exploring how design can drive impact, not just look good.

Available to hire

With 14+ years in the design industry, I’ve built a diverse background spanning print design, photography, web development, animation, and exhibition design. Along the way, I’ve discovered that great design isn’t just about aesthetics—it’s about shaping clear, meaningful communication and crafting experiences that resonate.

Through ongoing education and hands-on projects, I’ve developed a methodology that blends creativity, strategy, and purpose—ensuring each design choice supports the story, message, and audience.

I’m passionate about exploring how design can drive impact, not just look good.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Creative Director at PURPUHS

August 1, 2020 - Present

Lead design of cohesive visual systems; conducted research to clarify visions, strategies, and values; analyzed marketing and identity systems; prepared briefs; presented findings to stakeholders; explored multisensory design opportunities; oversaw digital and print platforms.

Assistant Director/Graphic Designer at American Federation of Teachers

April 1, 2016 - Present

Lead creative strategy and branding for biennial conventions and campaigns; ensured brand consistency across more than ten internal departments; collaborated with external teams; managed projects in Asana; designed print, digital, and outdoor ads; directed advertising campaigns and negotiated placement and contracts.

Senior Graphic Designer at Applied Research Associates

April 1, 2016 - September 19, 2025

Met with internal and external stakeholders to assess user experience, challenges, and opportunities; led design and development of government websites (DoD) to improve design, user experience, and 508 compliance; managed NIST website content; developed Drupal templates; designed graphic systems for trade shows; maintained ARA branding.

Graphic Designer at ABC Imaging

July 1, 2013 - September 19, 2025

Designed collateral for exhibitions, large-format prints, and vehicle wraps; researched stock photography; prepared proofs; designed WMATA metro templates; collaborated with clients including the Department of Veteran Affairs, National Gallery of Art, American Eagle, WMATA, and others.