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I'm Theodore La Morinier, a multidisciplinary music producer, musician, and visual storyteller. I’ve toured China and released original music under the pseudonym Sweetsirt, building a global audience and millions of streams. I thrive at the intersection of artistry and strategy—creating content, coordinating campaigns, and shaping editorial opportunities to help artists grow and brands resonate with audiences.…I'm Theodore La Morinier, a multidisciplinary music producer, musician, and visual storyteller. I’ve toured China and released original music under the pseudonym Sweetsirt, building a global audience and millions of streams. I thrive at the intersection of artistry and strategy—creating content, coordinating campaigns, and shaping editorial opportunities to help artists grow and brands resonate with audiences.

Theodore La Morinier

Music Producer, Composer, Photographer, +4

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I'm Theodore La Morinier, a multidisciplinary music producer, musician, and visual storyteller. I’ve toured China and released original music under the pseudonym Sweetsirt, building a global audience and millions of streams. I thrive at the intersection of artistry and strategy—creating content, coordinating campaigns, and shaping editorial opportunities to help artists grow and brands resonate with audiences.…I'm Theodore La Morinier, a multidisciplinary music producer, musician, and visual storyteller. I’ve toured China and released original music under the pseudonym Sweetsirt, building a global audience and millions of streams. I thrive at the intersection of artistry and strategy—creating content, coordinating campaigns, and shaping editorial opportunities to help artists grow and brands resonate with audiences.

Available to hire

Paris, France

I’m Theodore La Morinier, a multidisciplinary music producer, musician, and visual storyteller. I’ve toured China and released original music under the pseudonym Sweetsirt, building a global audience and millions of streams.

I thrive at the intersection of artistry and strategy—creating content, coordinating campaigns, and shaping editorial opportunities to help artists grow and brands resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Italian

Advanced

Chinese

Beginner

Work Experience

Strategic Advisor at Play Play Neural Analog

January 1, 2025 - Present

Advised on strategic direction and content strategy for Paris-based initiatives; helped shape editorial and platform opportunities.

Video content expert at Play Play Neural Analog

January 1, 2022 - December 31, 2023

Provided video content strategy and production support for a Paris-based project; collaborated with cross-functional teams on content initiatives.

Growth Expert at James Peterson Studios

January 1, 2019 - May 1, 2019

Paris-based role focused on content strategy and growth initiatives, cross-functional collaboration with product, marketing and data teams, and delivering strategic content initiatives to drive audience growth.

Growth expert at James Peterson Studios

January 1, 2018 - December 31, 2019

Led audience growth initiatives, expanding social media reach and engagement for the Brooklyn-based studio.

Marketing Manager at Arcade Farms / Sweatshirt

June 1, 2017 - August 31, 2017

Led marketing and branding efforts, managed promotional campaigns, aligned editorial and promotional activities with brand identity, and supported artist growth across 10+ locations.

Marketing Manager at SET Artist Management

January 1, 2017 - December 31, 2018

Managed marketing campaigns for Sweetshirt line; coordinated promotions with artists and venues.