I'm a digital marketing consultant with 5+ years of experience in paid social, organic social and content strategy for lifestyle brands and SMEs. I specialise in Meta, TikTok and Google Ads, but I'm equally confident in managing the full content life cycle including content calendars, community management, short-form video and copywriting. Most of my work sits at the performance end — building and optimising campaigns, testing creatives and audiences, and keeping CPL and engagement rate moving in the right direction. I also build custom reporting dashboards in Looker Studio and GA4 so clients always have clear, actionable visibility on performance and ROI. I founded MS Digital in 2022 to work directly with brands I believe in; since then I've helped clients grow communities, drive leads and scale paid and organic performance without wasting budget.…I'm a digital marketing consultant with 5+ years of experience in paid social, organic social and content strategy for lifestyle brands and SMEs. I specialise in Meta, TikTok and Google Ads, but I'm equally confident in managing the full content life cycle including content calendars, community management, short-form video and copywriting. Most of my work sits at the performance end — building and optimising campaigns, testing creatives and audiences, and keeping CPL and engagement rate moving in the right direction. I also build custom reporting dashboards in Looker Studio and GA4 so clients always have clear, actionable visibility on performance and ROI. I founded MS Digital in 2022 to work directly with brands I believe in; since then I've helped clients grow communities, drive leads and scale paid and organic performance without wasting budget.WWWW…