UX/UI designer with end-to-end experience taking brand and web projects from research through developer handoff. Background spans IA restructuring validated through tree testing and analytics, design systems and component libraries, and Webflow/front-end builds.

Mateo Smith

UX/UI designer with end-to-end experience taking brand and web projects from research through developer handoff. Background spans IA restructuring validated through tree testing and analytics, design systems and component libraries, and Webflow/front-end builds.

Available to hire

UX/UI designer with end-to-end experience taking brand and web projects from research through developer handoff. Background spans IA restructuring validated through tree testing and analytics, design
systems and component libraries, and Webflow/front-end builds.

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Language

English
Fluent

Work Experience

UX/UI Designer & Researcher (Contract) at AdaptAbilities
January 1, 2025 - January 1, 2026
Led multi-method UX research (stakeholder interviews, tree testing via Lyssna, analytics review via GA4 and Clarity, heuristic evaluation) to diagnose navigation failures on a nonprofit site serving community members with disabilities. Restructured information architecture, improving tree test success rates from 47% to 85%. Built a full design token, style, and component library with desktop and mobile masters, plus handoff documentation for an external development team.
Brand & Web Designer at GettingItDone
January 1, 2024 - January 1, 2025
Led stakeholder discovery sessions with program professors to establish brand direction, content structure, and platform requirements. Built a live Webflow site from discovery to handoff; structured the Webflow CMS and documentation so the client could maintain and expand the site independently post-handoff.
Designer - Motion, Web, & Brand (Internship) at MacEwan Media Production
January 1, 2022 - January 1, 2023
Collaborated within a multi-disciplinary team to design and develop a brand identity, website, print collateral, and instructional video assets for classroom use. Designed and developed the website in Figma, Adobe Creative Suite, and Squarespace with custom CSS and JS injections.
Designer - Web, Brand, and UX at Freelance Designer (Independent Contracts)
January 1, 2022 - January 1, 2026
Managed end-to-end client relationships across discovery, scoping, design, development, project management, and handoff. Designed and delivered brand identities and websites for independent professionals and small businesses across Canada.
Freelance Designer at Independent Contracts
January 1, 2022 - January 1, 2026
Managed end-to-end client relationships across discovery, scoping, design, development, project management, and handoff. Designed and delivered brand identities and websites for independent professionals and small businesses across Canada.

Education

Bachelor of Design with UX/UI Emphasis (BDes) at MacEwan University
January 11, 2030 - January 1, 2026
Diploma in Game Design with Programming Emphasis at NAIT
January 11, 2030 - January 1, 2022
Bachelor of Design with UX/UI Emphasis (BDes), First Class at MacEwan University
January 11, 2030 - January 1, 2026
Game Design with Programming Emphasis (dip.) at N.A.I.T.
January 11, 2030 - January 1, 2022

Qualifications

Frontend Developer Professional Certificate
January 11, 2030 - June 12, 2026
Meta UX Design Professional Certificate
January 11, 2030 - June 12, 2026
Google UX/UI Design Certification
January 11, 2030 - June 12, 2026
Frontend Developer Professional Certificate
January 11, 2030 - June 12, 2026
Meta UX Design Professional Certificate
January 11, 2030 - June 12, 2026
Google UX/UI Design Professional Certificate
January 11, 2030 - June 12, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Software & Internet, Professional Services