I am a strategic and results-driven professional with expertise in copywriting, project administration, and digital marketing. I specialize in developing high-impact campaigns, securing funding, and managing cross-functional teams to deliver projects on time and within budget. I enjoy crafting compelling brand narratives and optimizing digital content strategies to drive audience engagement across multiple platforms. My passion lies in leveraging creativity and analytical thinking to foster business growth and brand success. I thrive in collaborative environments and constantly seek to integrate innovative marketing strategies to enhance campaign performance.

Muferha Abdulbasit Temam

I am a strategic and results-driven professional with expertise in copywriting, project administration, and digital marketing. I specialize in developing high-impact campaigns, securing funding, and managing cross-functional teams to deliver projects on time and within budget. I enjoy crafting compelling brand narratives and optimizing digital content strategies to drive audience engagement across multiple platforms. My passion lies in leveraging creativity and analytical thinking to foster business growth and brand success. I thrive in collaborative environments and constantly seek to integrate innovative marketing strategies to enhance campaign performance.

Available to hire

I am a strategic and results-driven professional with expertise in copywriting, project administration, and digital marketing. I specialize in developing high-impact campaigns, securing funding, and managing cross-functional teams to deliver projects on time and within budget. I enjoy crafting compelling brand narratives and optimizing digital content strategies to drive audience engagement across multiple platforms.

My passion lies in leveraging creativity and analytical thinking to foster business growth and brand success. I thrive in collaborative environments and constantly seek to integrate innovative marketing strategies to enhance campaign performance.

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Language

English
Fluent
Amharic
Fluent

Work Experience

Copywriter | Acting Junior Creative Director at Red Communications
July 1, 2023 - Present
Developed over 12 engaging advertising campaigns aligned with brand identity and market trends, increasing audience engagement. Led the creation of a high-impact TV commercial to introduce the brand to new customer segments that enhanced brand awareness. Collaborated on a digital campaign achieving 13M+ social media impressions, significantly boosting brand visibility. Conducted audience research to ensure data-driven campaigns tailored to target demographics. Managed social media calendars and content schedules to maintain consistent brand storytelling. Stayed updated with industry trends and integrated innovative marketing strategies to optimize campaign performance.
Artist Relations & Portfolio Curator at GERAR-The Creative Hub
October 31, 2024 - August 3, 2025
Curated personal and visual artist portfolio projects focusing on identity, heritage, and cultural expression. Facilitated artist interviews, visual curation, and development of written profiles. Created materials for online presentations and audience engagement.
Project Administrative Assistant | Copywriter at Edumine Technologies
April 30, 2022 - August 3, 2025
Secured $1,000 in startup funding via persuasive pitching and strategic stakeholder engagement. Built and trained a 20-member team, aligning roles with project objectives. Designed and executed project plans with clear timelines, budgets, and deliverables ensuring successful outcomes. Oversaw daily project operations, coordinated team efforts, and resolved bottlenecks to maintain workflow efficiency. Delivered regular reports and presentations to stakeholders, enhancing transparency and trust. Supported administrative process improvements increasing organizational efficiency and productivity.
Event Organizer at Unity University
July 31, 2023 - August 3, 2025
Planned and executed student-led events, art showcases, and panel discussions. Handled vendor coordination, logistics, and volunteer management. Strengthened outreach through social media and printed promotional materials.
Copywriter| Acting Junior Creative Director at Red Communications
July 1, 2023 - Present
Developed 12+ engaging ad campaigns aligning messaging with brand identity and market trends, boosting audience engagement. Led the creation of a high-impact TV commercial to introduce the brand to new customer segments, driving brand awareness. Collaborated on a digital campaign achieving over 13 million social media impressions, significantly increasing brand visibility. Conducted in-depth audience research to ensure campaigns were data-driven and tailored to target demographics. Managed social media content schedules for consistent brand storytelling. Stayed up-to-date with industry trends and emerging digital platforms to optimize campaign performance.
Artist Relations & Portfolio Curator at GERAR-The Creative Hub
October 31, 2024 - August 3, 2025
Curated a personal and visual artist portfolio project focused on identity, heritage, and cultural expression. Facilitated artist interviews, visual curation, and written profiles. Developed materials for online presentation and audience engagement.
Project Administrative Assistant at Edumine Technologies
April 30, 2022 - August 3, 2025
Secured $1,000 in startup funding through persuasive pitching and strategic stakeholder engagement. Built and trained a 20-member team aligning roles and responsibilities with project objectives. Designed and executed project plans with defined timelines, budgets, and deliverables, ensuring timely and successful outcomes. Oversaw day-to-day project operations, coordinated team efforts, and resolved bottlenecks to maintain workflow efficiency. Delivered regular reports and presentations to stakeholders enhancing transparency and trust. Supported administrative process improvements that increased organizational efficiency and productivity.
Event Organizer at Unity University
July 31, 2023 - August 3, 2025
Planned and executed student-led events, art showcases, and panel discussions. Handled vendor coordination, logistics, and volunteer management. Strengthened outreach through social media and printed promotional materials.

Education

BA Management at Unity University
January 1, 2019 - December 31, 2023
BA Management at Unity University
January 1, 2019 - December 31, 2023

Qualifications

Certificate of Excellence – Unity University
January 11, 2030 - August 3, 2025
Certificate of Recognition – Third Place Winner, Startup Incubation Program, Ministry of Innovation and Technology & Korean International Cooperation Agency
January 11, 2030 - August 3, 2025
Certificate of Digital Marketing Growth Programme – Girls in Marketing
January 11, 2030 - August 3, 2025
Certificate of Women Empowerment Training – Orange Digital Center & DOT Ethiopia
January 11, 2030 - August 3, 2025
Certificate of Job Readiness & Employability Skills Training – Dereja & Mastercard Foundation
January 11, 2030 - August 3, 2025
Certificate of Recognition – Third Place Winner, Startup Incubation Program, Ministry of Innovation and Technology & Korean International Cooperation Agency
January 11, 2030 - August 3, 2025
Certificate of Digital Marketing Growth Programme
January 11, 2030 - August 3, 2025
Certificate of Women Empowerment Training
January 11, 2030 - August 3, 2025
Certificate of Job Readiness & Employability Skills Training
January 11, 2030 - August 3, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization