Basit Mufutau | Social Media Manager & Digital Marketing Strategist 💡 Helped 100+ agencies and brands build their social media presence, grow engagement, and turn followers into loyal customers through strategy-driven…

About

Basit Mufutau | Social Media Manager & Digital Marketing Strategist

💡 Helped 100+ agencies and brands build their social media presence, grow engagement, and turn followers into loyal customers through strategy-driven marketing and creative storytelling. I specialize in transforming underperforming accounts into strong, recognizable brands that attract attention and deliver measurable business results.

As a Social Media Manager, my work goes far beyond posting. I create complete systems for content, engagement, and growth. Every brand I collaborate with gets a personalized strategy built on audience insight, storytelling, and data-driven performance. My mission is to make your online presence not just active but effective, driving awareness, trust, and conversion.

📈 Over the years, I’ve worked with startups, creators, and established eCommerce brands, helping them scale across Instagram, TikTok, Facebook, and LinkedIn. My process begins with understanding your audience, defining your tone of voice, and aligning every piece of content with your business goals. From there, I manage campaigns that combine creativity with analytics so your message not only looks great but performs powerfully.

🎯 Whether it’s content creation, ad management, or community engagement, I deliver a complete social media solution. Every caption is written with connection in mind, every visual crafted to stop the scroll, and every campaign designed to convert. My focus is always on helping your brand communicate authentically and consistently while achieving real business outcomes.

🚀 Beyond organic growth, I also specialize in paid advertising through Meta Ads and Google Ads, targeting the right audience with precision. I continuously test creatives, optimize ad spend, and use insights to scale campaigns profitably. Every decision I make is guided by data and driven by results.

✨ What makes my approach unique is the balance between creativity and structure. Great marketing isn’t random; it’s built through consistency, smart planning, and adaptability. I help clients develop content calendars, maintain brand voice, and ensure every post contributes to their larger marketing strategy.

Over time, I’ve built a reputation for reliability, transparency, and long-term results. My clients value my strategic thinking, creative direction, and commitment to helping their brands grow sustainably. I believe marketing is more than promotion; it’s connection, storytelling, and community.

If you’re looking for a professional who understands how to turn attention into meaningful growth, someone who will treat your brand as a partnership and not just a project, let’s connect.

Let’s elevate your brand visibility, engagement, and conversions together.
💬 DM me today to discuss your project and let’s build something that truly stands out.

  • 4 years' experience
  • Joined October 2025

Languages

  • EnglishFluent
  • Spanish; CastilianFluent
  • FrenchFluent
  • DutchFluent

Industry experience

  • Media & Entertainment
  • Financial Services
  • Government
  • Healthcare
  • Real Estate & Construction
  • Life Sciences
  • Telecommunications
  • Professional Services
  • Retail
  • Transportation & Logistics
  • Software & Internet
  • Education
  • Wholesale & Distribution
  • Manufacturing
  • Agriculture & Mining
  • Computers & Electronics
  • Travel & Hospitality
  • Energy & Utilities
  • Gaming

Work experience· 4 roles

Social Media Manager · CreativeWave AgencyJun 2024 – Present · 2 yrs 6 mos

Managed and grew client accounts across Instagram, TikTok, and Facebook through targeted content strategies and engagement campaigns. Developed monthly calendars, optimized ad performance, and improved engagement rates by 60% through data-driven storytelling. Delivered consistent brand messaging that helped clients convert social reach into qualified leads. Key Skills: Content Strategy, Campaign Management, Community Engagement, Meta Ads, Analytics

Content Marketing Executive · Vision360 MediaJul 2023 – Aug 2024 · 1 yr 2 mos

Developed engaging multimedia content for social platforms and blogs, aligning storytelling with SEO and social trends. Worked closely with video and design teams to produce viral content that boosted audience reach by 70%. Monitored campaign analytics to refine posting times and creative direction. Key Skills: Copywriting, Content Creation, SEO, Video Strategy, Trend Research

Freelance Social Media Manager · Remote Clients (Global)May 2023 – Present · 3 yrs 7 mos

Collaborated with 30+ international clients to build brand awareness and engagement through personalized social media strategies. Managed content calendars, ad budgets, influencer partnerships, and reporting dashboards. Consistently achieved above-average engagement rates and improved follower retention through creative storytelling. Key Skills: Global Marketing, Influencer Outreach, Social Media Growth, Brand Positioning

Social Media Advertising Specialist · AdSpark DigitalOct 2022 – Sep 2023 · 1 yr

Education

B.Sc · Obafemi Awolowo University2024 – 2029

Currently pursuing a Bachelor’s degree in Civil Engineering at Obafemi Awolowo University, where I’ve developed strong analytical, problem-solving, and project management skills. My studies have taught me how to approach challenges with structure, creativity, and precision qualities that I apply daily in digital marketing and social media strategy. Through teamwork, research, and technical projects, I’ve learned to balance logic with innovation, communicate effectively, and deliver results under deadlines. This engineering mindset has helped me build data-driven marketing systems that are not only creative but strategically sound.

Certifications and awards

HubSpot Academy2025

Completed professional training focused on content strategy, campaign management, and social media analytics. Learned how to grow brand awareness, increase engagement, and convert audiences through data-driven social marketing strategies.

Coursera (by Meta)2023

Gained hands-on experience with Facebook and Instagram marketing, including ad creation, audience targeting, and performance optimization. Built a strong understanding of paid media strategy and cross-platform growth.

Hootsuite Academy2024 – 2025

Specialized in social media scheduling, monitoring, and performance tracking. Acquired the skills to manage multiple accounts efficiently and deliver reports that demonstrate clear ROI for clients.

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