SEO Specialist | Project Manager at Rankupper LLC

1. Developed and executed SEO strategies for two in-house B2B websites—Offshore Clipping & Clipping Path Studio—gained topical authority and increased lead to 4x within one and a half years. 2. Developed SOPs for 2 Junior SEOs and 5 Content Writers and trained them in Semantic SEO principles, including detailed content briefs and writing guidelines, to ensure consistent quality and streamlined SEO workflows for both in-house and client projects. 3. Implemented Local SEO Strategies across WordPress, Shopify, and custom-built websites—optimized GBP/GMB, implemented schema and citations for clients’ websites, developed CRO-optimized landing pages in collaboration with designers, devs, and content teams, including restaurants, furniture stores, gyms, supplement stores, and salons. Used tools like BrightLocal, GA4, Search Console, Ahrefs, SEMrush, and My Brain. 4. Created SEO-optimized web documents that boosted crawl frequency by 60% and contributed to a 25% (on avg.) increase in qualified leads across Offshore IT’s sister companies and client websites. 5. Possess a deep understanding of machine behavior and large language model (LLM) functionality—skilled in prompt engineering and aligning service and business entities to enhance topical relevance and establish topical authority. 6. Held monthly and quarterly performance review meetings to present SEO progress, wins/losses in traffic, and areas for improvement to stakeholders, using tools like GA4, Search Console, Looker Studio, and Canva. 7. Collaborated with a supportive team across content, SEO, dev, and design on rebranding Rankupper. Partnered with the same team to establish a B2B eCommerce website for our client, Ecomgiantz. 8. Conducted several Google Ad campaigns for client websites, and achieved measurable results. Reference: knqfatt (B2B business; total ad spent 5.5k - Dec to May 2025) > Structured the campaign using a hybrid approach (Search + Performance Max), optimized with negative keywords, bid strategies (Maximize Conversions), and audience segmentation. > Conducted keyword research to identify high-conversion commercial intent queries (e.g., energy-efficient commercial refrigerator Singapore, EEG grant freezer). Created ad copy emphasizing cost savings and government funding to improve click-through rate to 588% within a month. > To improve local relevancy, managed NAP consistency on local directories, optimized Google Business Profiles (GBP), for a Singaporean local F&B businesses, improving local pack visibility and increasing direction requests and phone calls by 30%.